William Sholl

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WilliamB. Sholl

William B. Sholl

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Biography

Defiance College - Marketing

Director of Business Programs at The Defiance College
Higher Education
William
Sholl
Toledo, Ohio Area
Accomplishments

Designed and implemented undergraduate online course offerings covering Consumer Behavior, Advertising, Internet Marketing and Entrepreneurial Marketing.

Developed and budgeted international advertising plans and directed creation of brochures and advertisements for capital equipment manufacturer that resulted in 200 percent increase of sales in a five year period.

Achieved ratings of 1.4 to 1.7 (with 1 being outstanding) on instructional and presentation related questions on student evaluations as an instructor at Owens Community College. Performance has resulted in increased class load and assignments to teach additional courses.

Earned Gold, Silver, Bronze, and Merit awards as creative director with Sholl Advertising for newspaper advertising, logo and store identity programs from the Advertising Club of Toledo. Finalist for 1989 International Echo Award for direct mail advertisement prepared for Gilbert Mail Service.

Graduated with honors, posting a 3.614 GPA, from the University of Toledo MBA program with a specialization in marketing.

Experience

  • Nature's Gifts

    Owner

    Key Responsibilities:

    Created award winning brand identity program for retail operation.
    Selected and negotiated price and delivery terms for multiple line inventories.
    Hiring, scheduling and supervising peak season staff of 25.
    Developed customer service policies and procedures.

  • Lourdes Univeristy

    Adjunct Faculty

    Serve as an adjunct instructor for Business Principles (Bus 101), Business Communications (Bus 325), Business Ethics (Bus 430), Marketing Management (Bus 335) and Consumer Behavior (Bus 315) Advertising (Bus 334) and Internet Marketing (Bus 435 )
    Coordinated Service Learning component of Business Ethics class with Junior Achievement.

  • The Defiance College

    Director of Business Programs

    Responsible for both Graduate and Undergraduate programs in Business at Defiance College.

  • Owens Community College

    Adjunct Faculty

    Serve as an adjunct instructor for Contemporary Business (Bus 101), Principles of Management (Bus 120), Entrepreneurship (Bus 130), Small Business Management (Bus 230), Principles of Marketing (Mkt 101), Retailing Management (Mkt 115), Personal Selling (Mkt 125), Marketing Planning & Management (Mkt 210), Sales Management (Mkt 225), Marketing of Service Businesses (Mkt 230), Marketing for the Web (Mkt 242), and Advertising (Mkt 245), Marketing Information and Consumer Analysis (Mkt 270 Entreprenuerial Marketing (ENT 111) Introduction to Accounting (ACC101) Principles of Finance (Fin 201).

  • Defiance College

    Assistant Professor of Practice for Marketing

    Responsible for development, updating, and teaching of Marketing Curriculum in the Defiance College Department of Business.

  • Sholl Advertising

    Owner

    Key Responsibilities:

    Client services including planning and implementation of marketing programs, media planning and buying, budgeting, new business development

    Creative operations including developing concepts, copywriting, design, supervising freelance support services, production monitoring.

Education

  • University of Toledo

    Master of Business Administration (M.B.A.)

    Marketing
    Assisted in undergraduate instruction and academic research.

  • University of Phoenix

    Doctor of Business Administration

    Business Administration and Management, General

  • Bowling Green State University

    Bachelor's Degree

    Journalism
    Intramural athletics

MKT 460

5(1)

  • Level:
  • Credit hours: 0
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