Resume

• 2007

  University of California

  Riverside

  Marshall School of Business

  Faculty in Department of Marketing; Edited Journal of Marketing and Journal of the Academy of Marketing Science

  Robert E. Brooker Professor of Marketing

  University of Southern California

  Riverside

  CA

  Professor emeritus in the School of Business Administration and the A. Gary Anderson Graduate School of Management.

  Professor Emeritus

  University of California

  Riverside

  Marshall School of Business

  Associate professor (1986 - 1988); Professor (1988 - 1991)

  Associate Professor/Professor of Marketing

  University of Southern California

  Senior manager for School responsible for strategy

  external relations

  and internal management

  University of California

  Riverside

  Leeds University Business School

  Leeds

  United Kingdom

  Visitor for Fall of 2018.

  Visiting Professor

  Marshall School of Business

  Deputy dean of the Marshall School of Business. Responsible for faculty

  research centers and academic support services.

  Deputy Dean

  University of Southern California

  Los Angeles

  President's Professor of Marketing in the Department of Marketing and Business Law in the College of Business Administration at Loyola Marymount University.

  President's Professor of Marketing and Business Law

  Loyola Marymount University

  Playa Vista

  CA

  Marketing and Management Consultant and Expert Witness. Past clients include Hewlett Packard

  Agilent Technologies

  IBM

  Coca-Cola

  Hughes

  Cadence Design Systems

  AT&T

  NCR

  FISERV

  Xerox

  Samsung

  IBM

  Century 21 Real Estate

  Visa Services

  American Home Products

  the United States Census Bureau and the Federal Trade Commission

  among others.

  Consultant

  Stewart Associates

  Marshall School of Business

  Chair of the Department of Marketing. Served two terms: July

  1994 - June 1999 and January

  2006 - June 2007.

  Chair

  Department of Marketing

  University of Southern California

  Riverside

  CA

  Professor of Management and Marketing\nProfessor Emeritus

  2012 to present

  Professor

  School of Business Administration and the A. Gary Anderson Graduate School of Management

  University of California

  Riverside

  Responsible for internal operations of the School of Management

  Vanderbilt University

• 2004

  Marketing Accountability Standards Board (MASB)

  Loyola Marymount University

  Vanderbilt University

  University of Southern California

  University of California

  Riverside

  Leeds University Business School

  Stewart Associates

  Chairman of the Board

  Marketing Accountability Standards Board (MASB)

  Insights Association

  American Marketing Association

  Former Vice President

  Finance

  Former Board Member

  Former Editor of the Journal of Marketing

  Former Editor of the Journal of Public Policy and Marketing

  Vice President

  Publications

  English

  Cutco/Vector Distinguished Marketing Educator Award

  Award for Lifetime contributions to marketing education.

  Academy of Marketing Science

  American Marketing Association Award for Lifetime Contributions to Marketing and Society

  Award that recognizes long term contributions to the role of marketing in society

  American Marketing Association

  Ivan Preston Outstanding Contribution to Research Award

  Award for lifetime contributions to advertising research.

  American Academy of Advertising

  Award for Best Distance Learning Program - Continuing Education

  Award for best non-degree executive education program delivered through distance learning technology.

  U. S. Distance Learning Association

  Omicron Delta Kappa Men of Merit Award

  Leadership award

  Baylor University

  Elsevier Distinguished Marketing Scholar

  Society for Marketing Advances

  Awarded for lifetime contributions to marketing scholarship.

  Society for Marketing Advances

  “Ingolstadt Legacy Award for Business and Economics in Service of Humanity”

  Bestowed on an influential

  international researcher and scholar who has significantly impacted policy and society with their body of work.

  City of Ingolstadt and the Catholic University Eichstätt-Ingolstadt

• 1972

  M.A.

  Ph.D.

  Studied psychology

  Psychology

  Seventh and James Baptist Church

  Neighborhood Outreach

  Big Brother

  Baylor University

• 1969

  B.A.

  Studied psychology.

  Psychology

  Studied psychology. Active in Baptist Student Union.

  University of Louisiana at Monroe

  Leadership Riverside

• AIM-AMA Sheth Foundation Doctoral Consortium Jan'14 - Dr. David W. Stewart

  Dr. David W. Stewart

  President's Professor of Marketing and Law at Loyola Marymount University

  on facilitating collaboration with the industry at the 2nd AIM-AMA Sheth Foundation Doctoral Consortium held in Jan 2014.

  AIM-AMA Sheth Foundation Doctoral Consortium Jan'14 - Dr. David W. Stewart

  FINANCE in MARKETING: The Overlap of Marketing and Finance

  Professor Dave Stewart explains that marketing and finance are not independent functions within an organization. They are tightly entwined

  and each needs to...

  FINANCE in MARKETING: The Overlap of Marketing and Finance

  The Marketing Accountability Standards Board (MASB) is a not-for-profit organization devoted to improving the success and accountability of the marketing discipline and fostering dialog between finance and marketing to improve the connection of marketing activities to financial performance.

  Marketing Accountability Standards Board (MASB)

  MASB Foundation

  Chair

  Steering Committee

  Served as chair of the steering committee to develop a new economic vision and plan for the City of Riverside.

  Seizing Our Destiny

  Graduate

  Class of 2013

  Leadership LA fosters civic leadership within the greater Los Angeles area.

  Leadership Los Angeles

  Board Member

  Served as a board member and member of the executive community of economic development organization.

  Inland Empire Economic Partnership

  Graduate

  Class of 2009

  Participated in community education and leadership development program sponsored by the Riverside Chambers of Commerce.

  Leadership Riverside

  Pro-bono Consultant

  Work with not-for-profit organizations on strategy

  marketing

  and branding.

  Taproot Foundation

  Advertising

  Change Management

  Social Media

  Higher Education Administration

  Leadership Development

  Strategy

  Business Strategy

  Data Analysis

  Marketing

  Social Networking

  Consumer Behaviour

  Market Research

  Marketing Research

  Research

  Educational Leadership

  Marketing Strategy

  Education Management

  Public Speaking

  Product Management

  SPSS

  Focus Groups: Theory and Practice

  Third Edition

  Prem N. Shamdasani

  The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single

  easy-to-read source. It provides systematic treatment to the design

  conduct

  and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance

  comprehensive treatment

  and historical perspective

  the book examines every facet of focus group research

  from the selection and recruitment of group participants

  to the selection of a moderator and conducting of interviews

  to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span

  and also provides more guidance on conducting virtual focus groups.

  Focus Groups: Theory and Practice

  Third Edition

  Three volumes devoted to conceptual

  theoretical

  philosophical foundations of social marketing accompanied by numerous examples

  including heath communication

  environmental sustainability

  the U.S. Census

  financial literacy

  social entrepreneurship

  and economic development

  among others.

  Handbook of Persuasion and Social Marketing

  3 Volumes (2015)

  This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically

  the book focuses on how marketing activities generate cash flow

  growth

  and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.\n\n“The next evolution of marketing involves greater linkage of marketing activities to value creation. Dave does a great job of laying that out for marketers who are savvy enough to be early adopters.” (Tony Pace

  President and CEO of the Marketing Accountability Standards Board)\n\n“Dave Stewart’s brilliant rendition of this book serves as a marketers’ guide for making the case for resources to financial decision makers. The powerful content of measuring brand value and customer value as well as managing risk

  real options

  and portfolio of products provides the necessary guidance for the financial decision makers. A resourceful book at a compelling time!” (V Kumar

  Regents Professor

  Richard and Susan Lenny Distinguished Chair

  and Professor of Marketing

  Georgia State University

  USA )\n\n“Successful marketers must be prepared to justify their expenditures

  activities

  and outcomes in terms of their contribution to the financial performance of the firm. Stewart’s book is an excellent guide for practicing marketing managers and marketing students who wish to increase their value and credibility by translating marketing actions into financial results.” (Robert W. Palmatier

  John C. Narver Chair in Business Administration and Professor of Marketing

  University of Washington

  USA)

  Financial Dimensions of Marketing Decisions

  Craig T. Kugel

  This book describes a decade of work by the Marketing Accountability Standards Board to make explicit the linkages between marketing actions and outcomes and the financial performance of the firm. With contributions by a who's who of marketing

  finance

  and accounting professionals and academics

  the book covers measurement

  models

  reporting

  and process issues that will be of interest to anyone concerned with making the contributions of marketing real in terms of financial outcomes for the firm.

  Accountable Marketing: Linking Marketing Actions to Financial Performance

  David W.

  Stewart