Resume

• 2006

  Spanish

  Portuguese

  English

  Doctor of Philosophy (Ph.D.)

  Advertising

  The University of Texas at Austin

• 2002

  Synergy! Public Relations & Advertising Consultants

  N2itive Measures

  Author & Researcher

  Mission: Globally Positioned Agents (Mission: GPA)

  Our Lady of the Lake University

  Texas A&M University-San Antonio

  Washburn University

  I taught and aided teaching advertising and integrated marketing communications courses. \n\nI conducted

  published and presented research on: ethnic marketing

  ethnic consumer racial profiling

  African-American and Latino consumer experiences and needs

  ethnic media images and their effects

  Spanish-language marketing

  and dynamics between racial groups through a consumption lens as global population changes.

  The University of Texas at Austin

  Mission: Globally Positioned Agents (Mission: GPA)

  San Antonio

  Texas

  M:GPA is a new mobile innovation & marketing research lab for Millennials & teens (Generation Z). We teach young people how to discover and develop solutions and new products for companies and non-profits domestically and within global emerging markets (including Asia

  Africa

  and the Americas).

  Head Honcho & Creative Crusader

  Adjunct Professor of Mass Media

  Topeka

  Kansas Area

  Washburn University

  San Antonio

  Texas

  Adjunct Professor

  Texas A&M University-San Antonio

  San Antonio

  Texas

  I served as lead Marketing Professor. I conducted published and presented research on emerging markets and ethnic markets and established first Hispanic Marketing degree program. I supervised all marketing adjunct professors and wrote curricula. \n\nI also served as School of Business & Leadership-Business Programs Co-chair (2007-2008). I was instrumental in gaining accreditation for Marketing

  Hispanic Marketing

  and marketing side of MBAs. I taught courses for MBA and undergraduate programs

  including: Strategic Marketing Strategies & Policies

  Non-profit Marketing

  Inter-cultural Communications in Global Marketplace

  International Marketing

  Business Communications

  Principles of marketing

  Promotions

  Marketing Management

  Managerial Communications

  Consumer Research

  Ethnographic Research

  Full Hispanic Marketing Curriculum

  Ethnography in Emerging Market Research.\n\nAccomplishments:\n• Worked with corporate and non-profit partners to deliver real projects to students and meaningful work to partners (in all students worked with close to 150 non-profit and for-profit organizations).\n\n• Incorporated service learning and interdisciplinary education into majority of courses (resulted in classes raising $11

  000 to build a home and school for child slaves in India).\n\n• Created new innovative ways to teach online and to deliver hybrid courses (Including teaching all online and hybrid classes solely on Facebook for 2.5 years as an awesome experiment!).\n\n• Served on university’s Academic Affairs Advisory Committee

  Course Curriculum Committee

  IRB/Human Subjects Review Committee

  Service-Learning Volunteer Unity Council

  Hearst Research Committee

  Research and Professional Development Council.

  Lead Asst. Professor of Marketing

  Hispanic Marketing & Management

  Our Lady of the Lake University

  Topeka

  Kansas Area

  Synergy! was the only ethnic marketing and research firm in the state of Kansas. We procured contracts to:\n• Help organizations and state/city/county governments reach targeted ethnic consumers/segments via grassroots marketing

  advertising

  community relations

  and other non-traditional and traditional avenues.\n\n• Handle media relations

  training

  and crisis communications for clients.\n\n• Lead teams to build

  manage and enhance brands and develop new products and services (including rebranding of YWCA of the USA with international roll out).\n\n• Plan promotional events and strategies with and for non-profit organizations for clients as tie-ins.\n\n• Conduct research to provide direction in targeting markets (Including advertising agencies).\n\n• Plan and host promotional events

  seminars

  and presentations about multicultural marketing and diversity for clients (including Brown v. Board of Education National Site

  Westar Energy

  Washburn University

  Maximus

  The State of Kansas

  The City of Topeka

  The Greater Topeka Chamber of Commerce).\n\n• Developed events and promotions for and with community partners (including

  Payless Shoe Source

  Security Benefit Group

  Frito Lay

  Burlington Northern Rail Road

  Hill’s Pet Nutrition/Colgate Palmolive

  City of Topeka

  Office of the Mayor

  Shawnee County

  Protection One

  Westar Energy).

  Principal and Owner

  Synergy! Public Relations & Advertising Consultants

  Gather consumer insights and competitive intelligence in emerging markets for new product development and strategic advantage. \n\nWrite marketing reports and develop key target strategies regarding synergies between global economic shifts

  behavioral economics

  consumption

  and foreign policy. Train executives on human centered design

  product development

  and marketing strategy development.

  N2itive Measures

• 2001

  Kansas Bar Association

  Topeka

  Kansas Area

  • Raised millions of dollars in income via sponsorships

  advertising

  member recruitment

  and event marketing.\n\n• Supervised and oversaw staff in five departments.\n\n• Increased membership by 25% in the first year.\n\n• Planned

  supervised

  advertised

  promoted

  raised funds

  and handled media relations for Annual Meetings (3-day conventions for lawyers across Kansas).\n\n• Handled marketing and media relations and helped to plan first gubernatorial debate for Kathleen Sebelius

  former U.S. Sect. of Health & Human Services.\n\n• Developed and implemented all strategic communication

  advertising

  public relations

  and branding campaigns.\n\n• Planned and oversaw all marketing

  branding

  online marketing

  direct mail

  and social media activity to recruit and retain members and to sell KBA products.\n\n• Overhauled systems for better efficiency

  technology

  new media

  and membership services.\n\n• Introduced an innovative new membership website with value-added services that gained national recognition in national bar association magazine. \n\n• Oversaw staff and advertising revenue for monthly glossy legal magazine (circulated to over 6

  000 lawyers across the globe).\n\n• Handled media relations and provided counsel to Executive Director and Board of Governors.

  Communications & Marketing Director

  Kansas Bar Association

• 1999

  Velma

  Gooding

  PhD

  Drake University

  The University of Texas at Austin

  Des Moines

  Iowa Area

  Taught advertising

  public relations

  design

  journalism

  and mass communications courses.

  Visiting Assistant Professor

  Advertising & Public Relations

  Diversity Fellow

  Drake University

  Author & Researcher

• 1992

  Master's Degree

  Journalims Mass Communication/Media Studies

  Honors Society

  Iowa State University

• 1989

  Bachelor of Arts (BA)

  Journalism

  Newspaper

  Student Council

  Ms. NABJ

  Community service work

  Hampton University

• My students & I have actively served close to 200 orgainzations with pro-bono work

  Volunteer & Marketing/Service Learning Professor

  Qualitative Research

  Non-profit Administration

  Public Relations

  Instructional Design

  University Teaching

  Nonprofit Consulting

  Social Media

  Community Development

  Volunteer Management

  Event Planning

  Community Outreach

  Nonprofits

  Event Management

  Fundraising

  Adult Education

  Higher Education

  Teaching

  Public Speaking

  Social Networking

  Research

  Gooding

  PhD