Experience

• Amazon

  UX Producer | Alexa Skills Kit

  Make sure the right UX work gets done.
  
  Accomplishments - Skill Developer Console redesign (Aug. - Nov. 2017):
  - Coordinated execution of UX deliverables
  - Defined a UX sprint schedule to prioritize work and offer visibility for development teams
  - Partnered with product and dev teams to define scope and communicate requirements
  - Implemented a workable JIRA and Confluence process (UX asset management, ticketing workflows, intake requests, and custom filtering for each team member's needs)
  - Consolidated the UX's team's vision for the developer portal into an actionable roadmap
  
  Accomplishments - Skill Blueprints (Nov. 2017 - present):
  - Owned and delivered all copywriting (marketing-centered messaging and tool UI text)
  - Scrubbed UX research to identify opportunities for educational and motivational content
  - Supported visual designer with wireframes, content outlines, and usability feedback
  - Created a writing style guide; balanced unique product needs with existing Alexa brand
  - Iterated daily, coordinating content feedback/contributions from product, Alexa marketing, beta users, and ASK tech docs teams
  - Built a manageable, scalable, and dynamic content deck system directly in Confluence
  - Ran card sorting to evaluate product categories
  - Collaborated on a measurement plan to track usage data against UX goals in Omniture

• Amazon

  Content Development Manager | Alexa Voice Service

  Tricia worked at Amazon as a Content Development Manager | Alexa Voice Service

• Orange County Public Schools

  Intensive Reading Teacher

  "Teaching to the test" for 9th, 11th, and 12th grade
  
  Responsibilities:
  - Inspired low-level readers to love reading through modeling and engaging lessons
  - Prepared students for Florida state standardized reading tests
  - Adhered to Common Core State Standards for reading benchmarks
  - Tracked improvement and individualized instruction

• Purple, Rock, Scissors

  UX Architect; Associate Architect

  Responsibilities
  - Owned UX research, IA, content strategy, analytics, and product definition for enterprise-level websites and applications for clients like Joel Osteen Ministries, Florida Blue (Blue Cross Blue Shield), and Davidoff Cigars
  - Worked with PMs to determine deliverables and timelines for each project
  - Partnered with clients to define the problem and propose user-centered solutions
  - Developed and implemented UX research plans; ran usability testing studies
  - Collaborated with visual designers, developers, and marketers
  - Constantly defined and improved strategy deliverables and processes
  - Ran workshops (journey mapping, user story definition, product requirements, dev estimation) internally and with clients
  - Presented research findings and strategy to stakeholders
  
  Accomplishments
  - Delivered strategy work for 12 web/native applications (Sept. 2013 - Oct. 2015)
  - Won two Gold District Addy’s and a W3 award
  - Worked with new business to define/sell UX capabilities and “strategy” as a full phase
  - Hired and managed the best intern in history
  - Created and taught an 8-week “UX School” for internal coworkers
  - Became one of PRPL’s most trusted client-facing resources

• Purple, Rock, Scissors

  Director of Research & Product Strategy; Lead UX Architect

  Responsibilities:
  - Trained, mentored, and supported five digital strategists in UX research, IA, content strategy, analytics, and product design for enterprise-level websites and applications with clients like NBC Universal, Cartoon Network, and Hard Rock Cafe
  - Cross-trained new business, PMs, and visual designers
  - Contributed to proposals, estimates, and spec work
  - Evangelized UX at pitches, project kickoffs, client discovery, key milestones, and always
  - Guided research questions, qualitative and quantitative studies, and usability testing
  - Balanced user goals, business goals, scope, usability, and innovation
  - Oversaw goal setting and measurement plans
  - Overused the words “taxonomy,” “component,” and “affordance”
  
  Accomplishments:
  - Owned and completed strategy work or 8 web/native applications (Oct. 2015 - June 2017)
  - Oversaw ongoing UX and marketing work for our AHS account (Adventist Health System): five PRPL strategists, four separate but conjoining projects, over 20 stakeholders
  - Consulted with developers to overhaul Confluence FRDs and JIRA ticketing processes
  - Design and built an interactive glossary of deliverables and tasks for internal reference
  - Implemented a UX research process, from “kickoff” to user testing to monitoring
  - Became our resident usability expert on big and small UI questions, every day
  - Published three UX articles
  - Presented two webinars
  - Appeared in three brand videos for "PRPL’s"​ social media channels
  - Created dozens of templates, SOPs, guides, and training materials for clients and teams

• Valencia College

  Instructional Assistant; Writing Tutor

  Responsibilities:
  - Helped struggling writers learn the power of punctuation, active voice, and brevity
  - Tutored students in one-on-one sessions
  - Talked students through their essays, speeches, and research papers on all subjects
  - Advised on voice, syntax, grammar, rhetoric, and adherence to assignment requirements

• Valencia College

  Adjunct Faculty: Information Architecture

  Responsibilities:
  - Developed an original IA curriculum for this newly required Graphic Design course
  - Taught one section per semester
  - Assigned hands-on individual and group projects that became portfolio-worthy deliverables
  - Supported other adjuncts and full-time graphics professors, who now teach the course
  - Updated lectures, readings, and activities every semester to keep up with industry trends
  - Mentored students who showed additional interest in UX/IA
  
  Topics:
  - Introduction to IA
  - UX Research
  - Usability Analysis
  - Personas & Journey Mapping
  - Competitive Analysis
  - Diagramming
  - Content Strategy
  - Wireframes & Requirements
  - Prototyping & User Testing