Resume

• 2008.

  Teach classes in public relations

  writing and advertising

  advise students

  serve on committees. Led students on a 3-week study trip to China in 2011 and taught in the Wisconsin in Scotland program Summer

  University of Wisconsin-River Falls

  Corporate Communications

  I managed customer communications in my final position

  overseeing a staff of six that managed functions such as the customer-facing website

  speakers bureau

  bill inserts and other collateral materials

  and special events and communications such as those surrounding Earth Day and electrical safety. I took an unpaid year's leave in 2003 to reconnect with normalcy after the rock and roll years of electrical deregulation in California (see the documentary The Smartest Guys in the Room

  about Enron

  and imagine being on the receiving end for a couple years)

  then made a career move to university teaching.

  Southern California Edison

  Public Information Officer

  I provided communication solutions for a post-secondary school of 24

  000 students

  managed media communications and the production of collateral materials

  supervising a staff and working across lines to obtain the assistance of additional departments

  including printing and audio-visual.

  Long Beach City College

  Public Information Officer

  It was called District One Technical Institute in those days . . not sure about the starting date - I worked as a long-term sub and then a part-timer.

  Chippewa Valley Technical College

• 1988

  Ed.D

  Higher Ed Administration

  Dissertation topic was an image study of my employer at the time (Long Beach City College) in a changing

  urban demographic.

• 1983

  MS

  Counseling

  business

• 1970

  BS

  Journalism

  English

  Sociology

  I worked on the Student Voice

  typical of a journalism major

  and was often seen on campus with my horse and dog. I graduated magna cum laude and received the River Falls Journal scholarship but was fired from the local Dairy Queen for my inability to property shape a cone with the curl on top.

• Research

  Community Outreach

  Editing

  Event Planning

  Public Relations

  Leadership Development

  Public Speaking

  Adobe Creative Suite

  Management

  Microsoft Office

  Higher Education

  Social Media

  Press Releases

  Non-profits

  Business

  Marketing Communications

  O'Connell

  This is what I teach (Marketing Communications) and what I did for 20+ years in Fortune 500 and not-for-profit organizations in Wisconsin and California.\n\nSpecialties: Management

  writing in a variety of formats - for media

  business.

  Tracy

  O'Connell

  University of Wisconsin-River Falls

  Southern California Edison

  Chippewa Valley Technical College

  Long Beach City College