Tracey M . King

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Tracey M . King

Tracey M . King

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Biography

Kennesaw State University - Marketing

Associate Professor of Marketing at Georgia Gwinnett College
Higher Education
Tracey
King Schaller
Atlanta, Georgia
Dr. Schaller is an associate professor of marketing in the School of Business at GGC. She teaches a variety of marketing courses including Principles of Marketing, Consumer Behavior and Marketing Research. Her research combines interests in research methods, attitude theories, and consumer health and well-being. Her work has been published in the top marketing journals such as The Journal of Consumer Research, The Journal of Public Policy & Marketing, Psychology & Marketing, The Journal of Advertising, and Organizational Research Methods. She frequently presents at national conferences sponsored by organizations such as the American Institute for Cancer Research (AICR), American Marketing Association (AMA), Association for Consumer Research (ACR) and Society for Marketing Advances (SMA).

Experience

  • Georgia Institute of Technology

    Instructor

    Tracey M . worked at Georgia Institute of Technology as a Instructor

  • Florida State University

    Visiting Assistant Professor of Marketing

    Tracey M . worked at Florida State University as a Visiting Assistant Professor of Marketing

  • American University

    Assistant Professor of Marketing

    Tracey M . worked at American University as a Assistant Professor of Marketing

  • Kennesaw State University

    Assistant Professor of Marketing

    Tracey M . worked at Kennesaw State University as a Assistant Professor of Marketing

  • Georgia Gwinnett College

    Associate Professor of Marketing

    Tracey M . worked at Georgia Gwinnett College as a Associate Professor of Marketing

Education

  • Georgia Institute of Technology

    BS

    Management
    -Graduated summa cum laude (highest honors) -Certificates in Psychology & Marketing

  • Georgia Institute of Technology

    PhD

    Marketing (major), Psychology (minor), Statistics (minor)
    -William R. Darden Award for Best Research Methodology Paper at the Academy of Marketing Science Conference, San Antonio, TX, May 2006. -Doctoral Internationalization Consortium Fellow, University of Texas, May 2006. -College of Management Graduate Assistant Excellence in Undergraduate Teaching Award, Georgia Institute of Technology, April 2006. -AMA-Sheth Foundation Doctoral Consortium Fellow, University of Connecticut, July 2005.

  • Georgia Institute of Technology

    Instructor



Publications

  • The Conceptualization of Affective Experiences: Theoretical Foundations and Cross-Cultural Extensions

    Asian Journal of Marketing

    Co-authored with Naresh Malhotra

  • The Conceptualization of Affective Experiences: Theoretical Foundations and Cross-Cultural Extensions

    Asian Journal of Marketing

    Co-authored with Naresh Malhotra

  • Transforming Consumer Health

    Journal of Public Policy & Marketing

    Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler

  • The Conceptualization of Affective Experiences: Theoretical Foundations and Cross-Cultural Extensions

    Asian Journal of Marketing

    Co-authored with Naresh Malhotra

  • Transforming Consumer Health

    Journal of Public Policy & Marketing

    Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler

  • The Cultural Construction of Risk Understandings through Illness Narratives

    Journal of Consumer Research

    Co-authored with Nancy Wong; Lead article in issue

  • The Conceptualization of Affective Experiences: Theoretical Foundations and Cross-Cultural Extensions

    Asian Journal of Marketing

    Co-authored with Naresh Malhotra

  • Transforming Consumer Health

    Journal of Public Policy & Marketing

    Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler

  • The Cultural Construction of Risk Understandings through Illness Narratives

    Journal of Consumer Research

    Co-authored with Nancy Wong; Lead article in issue

  • Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy

    Psychology & Marketing

    Co-authored with Naresh Malhotra

  • The Conceptualization of Affective Experiences: Theoretical Foundations and Cross-Cultural Extensions

    Asian Journal of Marketing

    Co-authored with Naresh Malhotra

  • Transforming Consumer Health

    Journal of Public Policy & Marketing

    Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler

  • The Cultural Construction of Risk Understandings through Illness Narratives

    Journal of Consumer Research

    Co-authored with Nancy Wong; Lead article in issue

  • Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy

    Psychology & Marketing

    Co-authored with Naresh Malhotra

  • Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It

    Journal of Advertising

    Co-authored with Naresh Malhotra & Ashutosh Patil

  • The Conceptualization of Affective Experiences: Theoretical Foundations and Cross-Cultural Extensions

    Asian Journal of Marketing

    Co-authored with Naresh Malhotra

  • Transforming Consumer Health

    Journal of Public Policy & Marketing

    Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler

  • The Cultural Construction of Risk Understandings through Illness Narratives

    Journal of Consumer Research

    Co-authored with Nancy Wong; Lead article in issue

  • Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy

    Psychology & Marketing

    Co-authored with Naresh Malhotra

  • Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It

    Journal of Advertising

    Co-authored with Naresh Malhotra & Ashutosh Patil

  • The Role of Mindfulness in Entrepreneurial Market Analysis

    Journal of Research in Marketing and Entrepreneurship

    Co-authored with Jason Gordon; Lead article in issue

  • The Conceptualization of Affective Experiences: Theoretical Foundations and Cross-Cultural Extensions

    Asian Journal of Marketing

    Co-authored with Naresh Malhotra

  • Transforming Consumer Health

    Journal of Public Policy & Marketing

    Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler

  • The Cultural Construction of Risk Understandings through Illness Narratives

    Journal of Consumer Research

    Co-authored with Nancy Wong; Lead article in issue

  • Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy

    Psychology & Marketing

    Co-authored with Naresh Malhotra

  • Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It

    Journal of Advertising

    Co-authored with Naresh Malhotra & Ashutosh Patil

  • The Role of Mindfulness in Entrepreneurial Market Analysis

    Journal of Research in Marketing and Entrepreneurship

    Co-authored with Jason Gordon; Lead article in issue

  • Operating in a Constricted Space: Policy Actor Perceptions of Targeting to Address U.S. Health Disparities

    Journal of Public Policy & Marketing

  • The Conceptualization of Affective Experiences: Theoretical Foundations and Cross-Cultural Extensions

    Asian Journal of Marketing

    Co-authored with Naresh Malhotra

  • Transforming Consumer Health

    Journal of Public Policy & Marketing

    Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler

  • The Cultural Construction of Risk Understandings through Illness Narratives

    Journal of Consumer Research

    Co-authored with Nancy Wong; Lead article in issue

  • Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy

    Psychology & Marketing

    Co-authored with Naresh Malhotra

  • Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It

    Journal of Advertising

    Co-authored with Naresh Malhotra & Ashutosh Patil

  • The Role of Mindfulness in Entrepreneurial Market Analysis

    Journal of Research in Marketing and Entrepreneurship

    Co-authored with Jason Gordon; Lead article in issue

  • Operating in a Constricted Space: Policy Actor Perceptions of Targeting to Address U.S. Health Disparities

    Journal of Public Policy & Marketing

  • Alternative Techniques for Assessing Common Method Variance: An Analysis of the Theory of Planned Behavior Research

    Organizational Research Methods

    Co-authored with Ashutosh Patil & Naresh Malhotra

  • The Conceptualization of Affective Experiences: Theoretical Foundations and Cross-Cultural Extensions

    Asian Journal of Marketing

    Co-authored with Naresh Malhotra

  • Transforming Consumer Health

    Journal of Public Policy & Marketing

    Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler

  • The Cultural Construction of Risk Understandings through Illness Narratives

    Journal of Consumer Research

    Co-authored with Nancy Wong; Lead article in issue

  • Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy

    Psychology & Marketing

    Co-authored with Naresh Malhotra

  • Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It

    Journal of Advertising

    Co-authored with Naresh Malhotra & Ashutosh Patil

  • The Role of Mindfulness in Entrepreneurial Market Analysis

    Journal of Research in Marketing and Entrepreneurship

    Co-authored with Jason Gordon; Lead article in issue

  • Operating in a Constricted Space: Policy Actor Perceptions of Targeting to Address U.S. Health Disparities

    Journal of Public Policy & Marketing

  • Alternative Techniques for Assessing Common Method Variance: An Analysis of the Theory of Planned Behavior Research

    Organizational Research Methods

    Co-authored with Ashutosh Patil & Naresh Malhotra

  • Field Learning: Experiential Learning through Participant Observation and Self-Reflection of Consumer Behavior at Sporting Events

    Marketing Education Review

  • The Conceptualization of Affective Experiences: Theoretical Foundations and Cross-Cultural Extensions

    Asian Journal of Marketing

    Co-authored with Naresh Malhotra

  • Transforming Consumer Health

    Journal of Public Policy & Marketing

    Co-authored with Deborah Scammon, Punam Keller, Pia Albinsson, Shalini Bahl, Jesse Catlin, Kelly Haws, Jeremy Kees, Elizabeth Miller, Ann Mirabito, Paula Peter, and Robert Schindler

  • The Cultural Construction of Risk Understandings through Illness Narratives

    Journal of Consumer Research

    Co-authored with Nancy Wong; Lead article in issue

  • Affective and Cognitive Components of Attitudes in High-Stakes Decisions: An Application of the Theory of Planned Behavior to Hormone Replacement Therapy

    Psychology & Marketing

    Co-authored with Naresh Malhotra

  • Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It

    Journal of Advertising

    Co-authored with Naresh Malhotra & Ashutosh Patil

  • The Role of Mindfulness in Entrepreneurial Market Analysis

    Journal of Research in Marketing and Entrepreneurship

    Co-authored with Jason Gordon; Lead article in issue

  • Operating in a Constricted Space: Policy Actor Perceptions of Targeting to Address U.S. Health Disparities

    Journal of Public Policy & Marketing

  • Alternative Techniques for Assessing Common Method Variance: An Analysis of the Theory of Planned Behavior Research

    Organizational Research Methods

    Co-authored with Ashutosh Patil & Naresh Malhotra

  • Field Learning: Experiential Learning through Participant Observation and Self-Reflection of Consumer Behavior at Sporting Events

    Marketing Education Review

  • Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process

    Review of Marketing Research

    Co-authored with Naresh Malhotra and Gina Miller

MKTG 4100

5(1)

  • Level:
  • Credit hours: 0
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