Todd Reding

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ToddL. Reding

Todd L. Reding

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Biography

University of Iowa - Business

President and CEO at Charrette Venture Group
Venture Capital
Todd
Reding
Grinnell, Iowa
During my career I have started, built and run multiple businesses in technology, dining, manufacturing, higher education, and marketing. Each experience has been rich with successes, as well as failures. I have learned from exemplary individuals. My dream is to continue to live as an entrepreneur and make a substantial impact on the organizations, and the people, I serve.

Experience

  • ASI, Signage Innovations

    President/CEO

    This company serves five states (Wyoming, Colorado, Nebraska, Iowa, Illinois), employs 75 people with 25,000 sq. ft. of manufacturing space, and generates gross sales of approximately $12 million. ASI specializes in custom architectural signage solutions and offers complete design, planning, manufacturing and installation services.

  • ASI, Signage Innovations

    Sales and Operations Manager/General Manager

    Led the company's sales program including 14 sales consultants across five states. Assumed the leadership position for satellite companies and managed their merger into the central company. Worked with company leadership to implement process improvement initiatives.

  • FunnelWise

    Senior Advisor

    FunnelWise is a marketing and sales alignment software company launched in January 2014. The software provides a unified view of your complete revenue funnel, bridging the gap between marketing and sales with a powerful and easy-to-use tool for marketing and sales leaders that provides real-time views into key performance questions:

  • Charrette Venture Group

    President and CEO

    Charrette Venture Group is committed to fostering entrepreneurship, innovation and best-practices in the field of architecture. The company manages investments and promotes various programs that strengthen these principles in the architecture community.

  • Charrette Venture Group

    Chief Operations Officer and Vice President for Investments

    Charrette Venture Group is committed to fostering entrepreneurship, innovation and best-practices in the field of architecture. The company manages investments and promotes various programs that strengthen these principles in the architecture community.

  • Spindustry Digital

    Chief Marketing Officer

    Spindustry Digital is a unique marketing agency specializing in building marketing programs and integrating with digital solutions. The Spindustry Digital team works with clients from many industries to assess their marketing investments and develop new strategies for success.

  • The University of Iowa

    Adjunct Lecturer

    Teaching "E-Commerce Strategies for Entrepreneurs" on Thursday evenings.

Education

  • Rockhurst University

    B.A.

    English Literature and History
    Rockhurst University is an excellent Jesuit institution that focused on the importance of the liberal arts. My studies in english literature and history proved to be highly valuable as I shaped my own passions and skills.

  • Northwestern University - Kellogg School of Management

    Exec. MBA


    Kellogg's executive MBA program is consecutively ranked #1 in the world, and it certainly lived up to this headline in my opinion. The experience taught me more than I ever imagined, and changed my life. I will forever be grateful to the faculty and staff at Northwestern.

Publications

  • Big company began by empowering the little man

    Grinnell Business Journal

    Business article on the history of Brownell's.

  • Big company began by empowering the little man

    Grinnell Business Journal

    Business article on the history of Brownell's.

  • Leadership and Hogwash

    Spindustry Digital Blog

    Article originally written in early 2011 and later modified for the Spindustry Digital blog.

  • Big company began by empowering the little man

    Grinnell Business Journal

    Business article on the history of Brownell's.

  • Leadership and Hogwash

    Spindustry Digital Blog

    Article originally written in early 2011 and later modified for the Spindustry Digital blog.

  • Avert Financial Crisis

    Iowa Association of Business and Industry

    Review of SmartyPig.com.

Positions

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Regional Medical Center

    Board of Trustees, Past Chair

    Grinnell Regional Medical Center enjoys the exclusivity of being a top rural medical center in the greater Poweshiek County area. The medical center includes around 40 physicians, more than 425 employees, and 200 volunteers. GRMC serves approximately 40,000 residents. Each individual who enters our doors contributes to the mission of Grinnell Regional Medical Center. Each patient, physician, staff member, visitor, volunteer, EMC responder, or service supplier plays a key role in pulling together all the pieces of the GRMC healthcare picture.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,750096196)

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Regional Medical Center

    Board of Trustees, Past Chair

    Grinnell Regional Medical Center enjoys the exclusivity of being a top rural medical center in the greater Poweshiek County area. The medical center includes around 40 physicians, more than 425 employees, and 200 volunteers. GRMC serves approximately 40,000 residents. Each individual who enters our doors contributes to the mission of Grinnell Regional Medical Center. Each patient, physician, staff member, visitor, volunteer, EMC responder, or service supplier plays a key role in pulling together all the pieces of the GRMC healthcare picture.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,750096196)

  • Campaign Committee to Elect County Attorney Becky Petig

    Treasurer

    Political campaign for the election of Becky Petig as County Attorney in Poweshiek County, Iowa.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Regional Medical Center

    Board of Trustees, Past Chair

    Grinnell Regional Medical Center enjoys the exclusivity of being a top rural medical center in the greater Poweshiek County area. The medical center includes around 40 physicians, more than 425 employees, and 200 volunteers. GRMC serves approximately 40,000 residents. Each individual who enters our doors contributes to the mission of Grinnell Regional Medical Center. Each patient, physician, staff member, visitor, volunteer, EMC responder, or service supplier plays a key role in pulling together all the pieces of the GRMC healthcare picture.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,750096196)

  • Campaign Committee to Elect County Attorney Becky Petig

    Treasurer

    Political campaign for the election of Becky Petig as County Attorney in Poweshiek County, Iowa.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Regional Medical Center

    Board of Trustees, Past Chair

    Grinnell Regional Medical Center enjoys the exclusivity of being a top rural medical center in the greater Poweshiek County area. The medical center includes around 40 physicians, more than 425 employees, and 200 volunteers. GRMC serves approximately 40,000 residents. Each individual who enters our doors contributes to the mission of Grinnell Regional Medical Center. Each patient, physician, staff member, visitor, volunteer, EMC responder, or service supplier plays a key role in pulling together all the pieces of the GRMC healthcare picture.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,750096196)

  • Campaign Committee to Elect County Attorney Becky Petig

    Treasurer

    Political campaign for the election of Becky Petig as County Attorney in Poweshiek County, Iowa.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Regional Medical Center

    Board of Trustees, Past Chair

    Grinnell Regional Medical Center enjoys the exclusivity of being a top rural medical center in the greater Poweshiek County area. The medical center includes around 40 physicians, more than 425 employees, and 200 volunteers. GRMC serves approximately 40,000 residents. Each individual who enters our doors contributes to the mission of Grinnell Regional Medical Center. Each patient, physician, staff member, visitor, volunteer, EMC responder, or service supplier plays a key role in pulling together all the pieces of the GRMC healthcare picture.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,750096196)

  • Campaign Committee to Elect County Attorney Becky Petig

    Treasurer

    Political campaign for the election of Becky Petig as County Attorney in Poweshiek County, Iowa.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Regional Medical Center

    Board of Trustees, Past Chair

    Grinnell Regional Medical Center enjoys the exclusivity of being a top rural medical center in the greater Poweshiek County area. The medical center includes around 40 physicians, more than 425 employees, and 200 volunteers. GRMC serves approximately 40,000 residents. Each individual who enters our doors contributes to the mission of Grinnell Regional Medical Center. Each patient, physician, staff member, visitor, volunteer, EMC responder, or service supplier plays a key role in pulling together all the pieces of the GRMC healthcare picture.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,750096196)

  • Campaign Committee to Elect County Attorney Becky Petig

    Treasurer

    Political campaign for the election of Becky Petig as County Attorney in Poweshiek County, Iowa.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Regional Medical Center

    Board of Trustees, Past Chair

    Grinnell Regional Medical Center enjoys the exclusivity of being a top rural medical center in the greater Poweshiek County area. The medical center includes around 40 physicians, more than 425 employees, and 200 volunteers. GRMC serves approximately 40,000 residents. Each individual who enters our doors contributes to the mission of Grinnell Regional Medical Center. Each patient, physician, staff member, visitor, volunteer, EMC responder, or service supplier plays a key role in pulling together all the pieces of the GRMC healthcare picture.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,750096196)

  • Campaign Committee to Elect County Attorney Becky Petig

    Treasurer

    Political campaign for the election of Becky Petig as County Attorney in Poweshiek County, Iowa.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Regional Medical Center

    Board of Trustees, Past Chair

    Grinnell Regional Medical Center enjoys the exclusivity of being a top rural medical center in the greater Poweshiek County area. The medical center includes around 40 physicians, more than 425 employees, and 200 volunteers. GRMC serves approximately 40,000 residents. Each individual who enters our doors contributes to the mission of Grinnell Regional Medical Center. Each patient, physician, staff member, visitor, volunteer, EMC responder, or service supplier plays a key role in pulling together all the pieces of the GRMC healthcare picture.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,750096196)

  • Campaign Committee to Elect County Attorney Becky Petig

    Treasurer

    Political campaign for the election of Becky Petig as County Attorney in Poweshiek County, Iowa.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Regional Medical Center

    Board of Trustees, Past Chair

    Grinnell Regional Medical Center enjoys the exclusivity of being a top rural medical center in the greater Poweshiek County area. The medical center includes around 40 physicians, more than 425 employees, and 200 volunteers. GRMC serves approximately 40,000 residents. Each individual who enters our doors contributes to the mission of Grinnell Regional Medical Center. Each patient, physician, staff member, visitor, volunteer, EMC responder, or service supplier plays a key role in pulling together all the pieces of the GRMC healthcare picture.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,750096196)

  • Campaign Committee to Elect County Attorney Becky Petig

    Treasurer

    Political campaign for the election of Becky Petig as County Attorney in Poweshiek County, Iowa.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Grinnell Area Chamber of Commerce

    Board Member and Chair of Business Development Committee

    urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)

  • Our Grinnell LLC

    Contributor and Partial Owner

    Our Grinnell LLC is a locally-focused, online and print media outlet for news and information relative to Grinnell, Iowa and its surrounding community. The web site and printed products provide the highest quality, unbiased content, engaging an informed and active viewership. Contributors are a mix of volunteer and paid individuals. The company recruits contributors and provides content from all aspects of the community. Revenues are generated through advertising and special promotional efforts. Our Grinnell LLC is a privately-held, limited liability company.

  • Grinnell Regional Medical Center

    Board of Trustees, Past Chair

    Grinnell Regional Medical Center enjoys the exclusivity of being a top rural medical center in the greater Poweshiek County area. The medical center includes around 40 physicians, more than 425 employees, and 200 volunteers. GRMC serves approximately 40,000 residents. Each individual who enters our doors contributes to the mission of Grinnell Regional Medical Center. Each patient, physician, staff member, visitor, volunteer, EMC responder, or service supplier plays a key role in pulling together all the pieces of the GRMC healthcare picture.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,750096196)

  • Campaign Committee to Elect County Attorney Becky Petig

    Treasurer

    Political campaign for the election of Becky Petig as County Attorney in Poweshiek County, Iowa.urn:li:fs_position:(ACoAAAA_6JEBl-UWGPx9_znbZMwBzZoMVw-jk_Q,197158448)