Publications

• Hispanic business owners are more knowledgeable about financial planning than previous research suggests.

  Hispanic Marketing and Public Relations.

  There has been a dramatic rise in the number of Hispanic owned businesses in the U. S. One reason for this is that entrepreneurship often provides a springboard for the economic advancement and social integration of minorities. Despite this growth, little research has focused on the success of Hispanic owned businesses. Studies have shown that minorities are more likely to start small businesses, but are less likely to be successful than Anglos. Thus, the primary purpose of this article is to relay results of some recent research on Hispanic business owners’ knowledge and use of financial planning.

• Hispanic business owners are more knowledgeable about financial planning than previous research suggests.

  Hispanic Network Magazine

  Results of research on Hispanic business owners' knowledge and use of financial planning.