Resume

• 2010

  Master of Arts (M.A.)

  Thesis title: The Commodification of U.S. Latinidad: The Telemundo Case via La Reina del Sur

  Media

  Culture

  and Communication

  New York State Communication Association Presenter/Member

  National Communication Association Presenter/Member

  New York University

  Media Events and Spectacle

  Methods of Interpreting Popular Culture

  Globalization

  Memory

  and Visual Culture

  Transnational Media Flows

• 2007

  French

  Spanish

  Bachelor of Arts (B.A.)

  Communication and Media Studies

  Cum Laude

  Lamba Pi Eta

  National Communication Association Member

  Western States Communication Association Presenter

  California State University-Los Angeles

• 2004

  Associate of Arts (A.A.)

  Transfer Studies

  Speech and Debate Team

  Southwestern Community College District

• Mentoring current NYU Media

  Culture

  and Communication Undergrad Students transitioning into the workforce.

  NYU Steinhardt Department of Media

  Culture

  and Communication

  SPSS

  Student Affairs

  Teaching

  Qualitative Research

  Social Networking

  Social Media

  Microsoft Office

  Editing

  Spanish

  Blogging

  Copy Editing

  Creative Writing

  Bilingual

  Research

  Event Planning

  Facebook

  Higher Education

  Public Speaking

  PowerPoint

  Non-profits

  USA: Hispanic TV has extended to social networks

  Article in G. Orozco and M. Immacolata (Eds.). Transmedia production strategies in fictional television in Ibero American countries. Ibero-American Observatory on Television Fiction OBITEL Yearbook 2014. Sau Paulo: Globo Universidade

  Editora Sulina.

  USA: Hispanic TV has extended to social networks

  Yearly assessment regarding the 6 U.S. Spanish-language media networks and their fictional programming.

  USA: Shifts in Latino demographics and the strategies of the Hispanic television industry (Co-Author)

  Article In G. Orozco and M. Immacolata (Eds.). Television Fiction and Social Memory. Ibero-American Observatory on Television Fiction OBITEL Yearbook 2013. Sau Paulo: Globo Universidade

  Editora Sulina. Yearly quantitative assessment regarding U.S. Spanish-language media networks and their fictional programming.\r\n\r\n

  USA: Looking for a Younger Audience: Rebranding of the Hispanic Television (Co-Author)

  Title: \"On Mobility and Digital Diaspora: Transnational Conjunctures in the New Media Age\" \n\n- NCA

  New Orleans

  LA

  November 20

  2011*\n- Global Fusion

  Temple University

  Philadelphia

  PA

  October 15

  2011*\n- NYSCA

  Ellenville

  NY

  October 22

  2011*

  Tanya Andrea

  Cornejo

  Premiere Digital Services

  New York University

  Associated Press

  Southwestern Community College District

  San Diego State University Research Foundation

  NBCUniversal Media

  LLC

  Ashford University

  Greater Los Angeles Area

  -Managed day-to-day processes to guarantee sale and delivery for $13M+ in revenue\n-Proactively pitched chase campaigns and renewals to grow key vertical 250% YOY\n-Partnered with Account Executives to understand agency/client objectives and be innovative to maximize spend across digital portfolio for all clients including Universal Pictures

  STX

  Weinstein

  Netflix

  ABC Television

  and Amazon Studios\n-Provided strategic and tactical guidance to optimize and deliver overall online marketing objectives and KPI’s for clients\n-Upheld clients and internal teams to deliver the negotiated upfront contract terms for each campaign\n-Advocated IAB Standards for non-contract clients when reconciling billing

  ascertaining maximum revenue

  Digital Sales Planner

  Movie Portfolio: Fandango

  Flixster

  Rotten Tomatoes

  NBCUniversal Media

  LLC

  New York

  New York

  -Observed student(s) in-­class participation\n-Replied via e‐mail to student(s) questions and/or comments regarding class material\n-Graded student assignments through NYU’s online Black Board system

  Teacher Assistant

  New York University

  Greater San Diego Area

  -Maintained an understanding of changes in the subject area of assignment to further enhance lectures \n-Taught course

  as designed

  via semester catalog description and course outline \n-Examined and informed students of his/her progress toward achieving course objectives

  Adjunct Faculty

  Southwestern Community College District

  Chula Vista

  California

  -Led data collection and research teams for Annual Follow­‐Up phase of project\n-Organized and processed data information for project coordinating center\n-Conducted live annual follow-­up interviews with project participants\n-Actively participated in the development and implementation of new project tactics through the retention committee

  Annual Follow-Up Coordinator (Public Health)

  San Diego State University Research Foundation

  Greater Los Angeles Area

  -Actively managed $30M per fiscal year \n-Key communicator for account maintenance between clients and internal teams\n-Coordinated with marketing department on promotional assets

  material deadlines

  and approvals\n-Maintained all accounts from booking and flowchart creation to revenue allocations per brand

  Sales Assistant

  Hispanic Network Portfolio: Telemundo & NBCUniverso Advertising Sales

  NBCUniversal Media

  LLC

  Greater Los Angeles Area

  -Maintained relationships with global platform partners (iTunes

  Sony PlayStation

  Microsoft XBOX

  Amazon

  & Google) and liaised licensing and distribution of content internationally\n-Drove international efforts to transition DreamWorks Content for global and local EST & VOD partners resulting in $1M+ incremental revenue within first year of acquiring distribution rights\n-Guided Spanish-language Telemundo content transition and executed first EST and VOD platform launch across several international markets via iTunes and a local partner in Asia\n-Key negotiator for International Account Management team with global storefront vendors

  advocating business requirements

  and prioritizing transactional business needs\n-Created and executed an international tool that streamed data flows for multiple stakeholders boosting efficiencies and transactional content sales

  Account Manager

  International New Media

  NBCUniversal Media

  LLC

  Los Angeles

  California

  Director

  Customer Success

  Premiere Digital Services

  Greater San Diego Area

  -Reached out to potential students who requested information about Master level programs\n-Advised and counseled students on degrees that would help them meet their educational goals\n-Built and maintained relationships with students to successfully complete their programs

  Admissions Counselor

  Ashford University

  New York

  NY

  -Answered phones and inputted data into AP system on election nights\n-Reported problems to election night managers regarding election night results from on-site stringers \n-Updated AP tracking system from county clerk websites

  Election Night Tabulator Temp (Journalism)

  Associated Press