Tammy R. Donham
- Courses3
- Reviews4
- School: Middle Tennessee State University
- Campus:
- Department: Mass Communications
- Email address: Join to see
- Phone: Join to see
-
Location:
1301 E Main St
Murfreesboro, TN - 37132 - Dates at Middle Tennessee State University: April 2014 - November 2019
- Office Hours: Join to see
Biography
Middle Tennessee State University - Mass Communications
Assistant Professor and Marketing Consultant
Entertainment
Tammy
Donham
Greater Nashville Area, TN
Music marketing consultant and educator with nearly 20 years of experience in advertising and promotional initiatives across all platforms; research; artist branding and partnerships; and creative services. Recognized as an enthusiastic team player and passionate educator. Committed to teaching the importance of branding strategies to help market music and build artist brands.
After nearly 17 years with the Country Music Association I left the organization in the Fall of 2013 to fulfill a dream of teaching by joining the faculty of the Department of Recording Industry at Middle Tennessee State University. I currently teach Marketing of Recordings as well as Digital Strategies for the Music Business and look forward to class every single day.
I am a proud graduate of the Leadership Music program and continue to be active by serving as the Class of 2012 Lead Agent and as a member of the Record Company Day Committee. I am also a member of the Academy of Television Arts & Sciences and the Country Music Association.
Experience
Middle Tennessee State University
Assistant Professor
Assistant Professor in the Recording Industry Department
Courses: Marketing of Recordings and Digital Strategies
Academic research and professional specialties: Artist Branding and Brand Partnerships
- I authored a chapter on Branding for the upcoming release of Record Label Marketing: How Music Companies Brand and Market in the Digital Age, by Clyde Rolston and Amy Macy.Country Music Association (CMA)
VP, Marketing
While in my post as VP of Marketing at CMA I oversaw all marketing, creative services, and research efforts for the CMA Awards, CMA Music Festival and CMA Country Christmas events and television specials, including broadcast, digital, radio, out-of-home and print initiatives. I worked closely with ABC Television Marketing, Synergy and Affiliate teams, as well as other event partners and CMA's Board of Directors, to build and implement promotional and brand-building opportunities for all CMA properties. I managed a team of 10 and loved watching them grow professionally.
Country Music Association (CMA)
Sr. Director of Marketing
Tammy worked at Country Music Association (CMA) as a Sr. Director of Marketing
Country Music Association (CMA)
Director of Marketing
Tammy worked at Country Music Association (CMA) as a Director of Marketing
Consultant Marketing
Marketing Consultant
Accepted a role as Consultant for CMA immediately after my departure from the organization and continued providing support services until the new VP of Marketing was brought on board in early 2014.
Fruit of the Loom
Marketing
Tammy worked at Fruit of the Loom as a Marketing
Education
Western Kentucky University
Bachelor of Science (BS)
Marketing
Middle Tennessee State University
Master of Business Administration (M.B.A.)
Middle Tennessee State University
Assistant Professor
Assistant Professor in the Recording Industry Department Courses: Marketing of Recordings and Digital Strategies Academic research and professional specialties: Artist Branding and Brand Partnerships - I authored a chapter on Branding for the upcoming release of Record Label Marketing: How Music Companies Brand and Market in the Digital Age, by Clyde Rolston and Amy Macy.
