Resume

• 2013

  Doctor of Philosophy (Ph.D.)

  Marketing

  Washington State University

• 2011

  Master of Business Administration (M.B.A.)

  Marquette University

• 2007

  Bachelor of Science (B.S.)

  Marketing

  Northern Michigan University

• Facebook

  Advertising

  Consumer Behavior

  Marketing

  Research

  Research in Consumer Behavior

  Quantitative Decision Models

  Management.

  Research in Marketing Ethics

  Political Marketing

  International Marketing.

  Experimental Design

  Social Media

  Search Engine Optimization

  Marketing Analytics.

  Consumer Psychology

  Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

  This paper investigates the influence of perceived source credibility on the effectiveness of health-related public service announcements (PSAs) and electronic word-of-mouth (eWOM) communications. Findings indicate that online commenters who are perceived to be credible are instrumental in influencing consumers’ responses to pro- vs. anti-vaccination online PSAs. Results further suggest that it is not the advertising message (i.e.

  the PSA advocated position) alone that influences consumers’ responses (even when consumers perceive the PSA sponsor to be highly credible) but rather

  the commenters’ reactions to the claims presented in the PSA that also independently contribute to consumers’ vaccination attitudes and behavioral intentions. Finally

  results also show that when the relevant expertise of online commenters is identified

  the effectiveness of the PSA’s advertising message is moderated by the interactive effect of the online comments and their associated perceived credibility.

  Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

  Negative Political Advertisements: A Primer from the Academic Literature with an Ethical Marketing Commentary

  T.J.

  Weber

  Washington State University

  Bermo Enterprises

  California Polytechnic State University-San Luis Obispo

  Marquette University

  Michigan Democratic Party

  Marquette University

  Marketing and E-Commerce Intern

  Bermo Enterprises

  Assistant Professor Of Marketing

  California Polytechnic State University-San Luis Obispo

  Ph.D. Candidate / Instructor

  Washington State University

  New Media Intern

  Michigan Democratic Party