Shipra Gupta

 Shipra Gupta

Shipra Gupta

  • Courses5
  • Reviews6

Biography

University of Illinois Springfield Springfield - Business


Resume

  • Grant Writing

    Research

    PowerPoint

    Market Research

    Statistics

    Data Analysis

    Higher Education

    Sustainability

    Leadership

    Mixed Methods

    SPSS

    Marketing

    Fashion Marketing

    Social Media

    Qualitative Research

    Teaching

    Student Affairs

    Gupta

    S. and J. W. Gentry

    “Evaluating Fast Fashion: Examining its Micro and the Macro Perspective

    ” Retail 4.0: Retailing in the New Millennium

    forthcoming

    Gupta

    S. and N. J. Miller

    “U.S. Consumers’ Perceptions to Garments Culturally Inspired by Indonesia

    ” Journal of Global Fashion Marketing

    Nancy J Miller

    Human Crowding and Store Messiness: Drivers of Retail Shopper Confusion

    Human Crowding and Store Messiness: Drivers of Retail Shopper Confusion

    The role of style versus fashion orientation on sustainable apparel consumption

    The role of style versus fashion orientation on sustainable apparel consumption

    Onel

    N.

    A. Mukherjee

    N. B. Kreidler

    E. M. Díaz

    P. Furchheim

    S. Gupta

    J. Keech

    M. R. Murdock

    and Q. Wa

    Tell Me Your Story and I Will Tell You Who You Are: Persona Perspective in \tSustainable Consumption

    Should I Buy

    Hoard

    or Hide? – Consumers’ Responses to Perceived Scarcity

    Y.K.Kim

    Erin Cho

    Gupta

    S. and J. W. Gentry

    “Construction of Gender Roles in Perceived Scarce Environments - Maintaining Masculinity when Shopping for Fast Fashion Apparel

    ” Journal of Consumer Behavior (2015)

    Student Technology Arts and Research Symposium

    Should I Chose Cable/Satellite or Online Video Streaming – The Role of Demographics in Decision Making\n\nThis market research study examines how different types of paid TV/video viewing subscriptions within households are related to specific demographics and other household factors. We primarily examine two types of TV/video viewing subscriptions - cable/satellite and online video streaming (Netflix

    Hulu

    Amazon Prime

    etc.). During preliminary and qualitative research

    it was discovered that the increasing demand of online video streaming has driven many households to cut back on their cable/satellite subscriptions (“cord-cutters”). Some households

    especially all-millennial households

    have even chosen to subscribe to online video streaming only (“cord-nevers”). We further conducted a quantitative study to identify if any patterns and relationships existed between demographics and households with cable/satellite and/or online video streaming. The quantitative sample consisted of about 100 participants and represented a broad sample of cable/satellite and online video streaming subscribers. Using SPSS

    the data was analyzed and correlations were conducted among different types of households. The findings suggest existence of patterns between households with subscriptions to cable/satellite and/or online video streaming and different demographic categories - age

    gender

    and annual household income. The results also suggest significant relationships between types of subscriptions (cable/satellite and online video streaming) and households with teenagers (age 13-17)

    households with children (age 12 and under)

    households with three or more members

    and households who spend more than 50% of their TV/video viewing time as a family.

    gupta

    University of Ilinois Springfield

    University of Nebraska

    University of Nebraska–Lincoln

    Masters and PhD

    University of Nebraska

    Graduate Student

    University of Nebraska–Lincoln

    Assistant Professor

    Marketing

    My responsibilities include performing a teacher-scholar role. I have taught three courses in the areas of Marketing since I joined UIS. These courses include MKT 432: Research Methods for Marketing

    MKT/BUS 430: Retailing and Merchandising

    MKT/BUS 430: International Marketing. I delivered these courses to undergraduates at Springfield campus while using face-to-face and online delivery methods. Further

    my research best aligns with the scholarship of discovery

    as my research focuses broadly on the development of new knowledge within the areas of consumer behavior

    sustainable consumption

    and retail management. There are two main research streams that my work focuses on (a) understanding psychological behavior of consumers under the conditions of scarcity and (b) examining issues of sustainability

    specifically in the fashion industry.

    University of Ilinois Springfield

    International Textile and Apparel Association

    American Collegiate Retailing Association

    American Marketing Association

    Society of Consumer Psychology

    Central Illinois Chapter of The American Marketing Association

    Phi Upsilon Omicron

    national honor society

    German

    Hindi

    Honored at Academic Recognition Nite as the University of Illinois

    Springfield faculty member for been most influential on the student’s life (Spring 2014)

    Recipient of Grace Margaret Morton Fellowship

    (2007-2008)

    Recipient of Baker Award for Excellence in Service by a Graduate Student (2012–2013) presented by Department of Marketing

    University of Nebraska–Lincoln

    Winner of Best Doctoral Paper Award

    American Collegiate Retailing Association 2013

    Recipient of Transformative Consumer Research Grant from the Association of Consumer Research (Fall 2013)

    Recipient of J.J. and Eleanor S. Ogle Fellowship (2009-2013)

    Recipient of Faculty Development Fund

    College of Business and Management

    University of Illinois

    Springfield (Summer 2014)

    Recipient of Mary E. Guthrie Memorial Fellowship

    (2007-2008)

    Honorable Mention for the Outstanding Graduate Teaching Award (2011-2012) presented by Graduate Studies

    University of Nebraska–Lincoln

    Recipient of Award for Excellence in Teaching by a Graduate Student (2010-2011) presented by Department of Marketing

    University of Nebraska–Lincoln

    Bal Bharati Public School

    New Delhi

    Delhi University

    Bachelor of Arts (B.A.)

    Economics

online

BUS 312

4(1)

M 432

4.5(1)

online

MKT 430

4.3(2)

MKT 432

3.5(1)