S. Craig Watkins
- Courses2
- Reviews2
- School: University of Texas
- Campus: Austin
- Department: Film
- Email address: Join to see
- Phone: Join to see
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Location:
1 University Station
Austin, TX - 78712 - Dates at University of Texas: August 2009 - October 2015
- Office Hours: Join to see
Biography
University of Texas Austin - Film
U of Texas Professor; Director, Institute for Media Innovation; Author: The Digital Edge and Don't Knock the Hustle
S. Craig
Watkins
Austin, Texas
I am the Ernest S. Sharpe Centennial Professor at the University of Texas at Austin. I am also the founding director of the Institute for Media Innovation a new boutique hub for research and design located in UT's Moody College of Communication. IMI brings together a unique collection of social scientists, media creatives, journalists, and designers to translate research-driven knowledge into critical and creative engagement with a media, tech, and AI-driven world that grows more influential everyday. I've written five books including, most recently, The Digital Edge and Don't Knock the Hustle. The Digital Edge explores the changing contours of Black and Latino teens tech media behaviors. Don't Knock the Hustle considers how "young creatives" are using tech and social ingenuity to build a new innovation economy.
Experience
Publications
The Digital Edge: How Black and Latino Youth Navigate Digital Inequality
New York University Press
The Digital Edge examines how the digital and social-media lives of low-income youth, especially youth of color, have evolved amidst rapid social and technological change. In this book you learn how the media practices of Black and Latino youth have adapted as a result of the wider diffusion of the internet all around us--in homes, at school, and in the palm of our hands. I consider how schools can support the ability of students to develop the social, technological, and educational skills required to navigate twenty-first century life.
The Digital Edge: How Black and Latino Youth Navigate Digital Inequality
New York University Press
The Digital Edge examines how the digital and social-media lives of low-income youth, especially youth of color, have evolved amidst rapid social and technological change. In this book you learn how the media practices of Black and Latino youth have adapted as a result of the wider diffusion of the internet all around us--in homes, at school, and in the palm of our hands. I consider how schools can support the ability of students to develop the social, technological, and educational skills required to navigate twenty-first century life.
Don't Knock the Hustle: Young Creatives, Tech Ingenuity, and the Making of a New Innovation Economy
Beacon Press
At the intersection of ethnography, sociology, social history, and pop culture, Don’t Knock the Hustle is one of the first attempts to document how millennials are building a creative, entrepreneurial, and civically engaged innovation economy.
The Digital Edge: How Black and Latino Youth Navigate Digital Inequality
New York University Press
The Digital Edge examines how the digital and social-media lives of low-income youth, especially youth of color, have evolved amidst rapid social and technological change. In this book you learn how the media practices of Black and Latino youth have adapted as a result of the wider diffusion of the internet all around us--in homes, at school, and in the palm of our hands. I consider how schools can support the ability of students to develop the social, technological, and educational skills required to navigate twenty-first century life.
Don't Knock the Hustle: Young Creatives, Tech Ingenuity, and the Making of a New Innovation Economy
Beacon Press
At the intersection of ethnography, sociology, social history, and pop culture, Don’t Knock the Hustle is one of the first attempts to document how millennials are building a creative, entrepreneurial, and civically engaged innovation economy.
Millennials, Social Media, and Politics
Institute for Media Innovation, Moody College, The University of Texas at Austin
This report examines how Millennials are adopting social media as a means to engaging in civic life. A key finding: Black Millennials use social media more frequently and for a wide variety of things then their White and Latino counterparts.
