Randall Huffaker

 RandallA. Huffaker

Randall A. Huffaker

  • Courses3
  • Reviews9

Biography

University of Alabama - Advertising

Brand Development & Digital Marketer
Marketing & Advertising
Randall
Huffaker
Tuscaloosa, Alabama
Dynamic leader, strategic planner and creative development professional with more than 18 years of experience elevating corporate and client visibility through skilled orchestration of award winning marketing and advertising campaigns. Brand management specialist with demonstrated skill providing expert planning, guidance and support to establishment of client companies as regional leaders. Effective change agent with proven record of success integrating traditional and new media campaigns. Hands-on expertise in SEO & SEM, social media and web development.

Specialties: Brand Development • Strategic Planning • Cross Promotion • Internal Sales Training • Account Planning • Media Buying • Market Planning • Public Relations • Integrated Campaigns • Digital Marketing • Social Networking • SEO & SEM • Mobile Marketing • Mobile Site Design & Development • App Development • Television & Radio • Print Advertising • Direct Mail Marketing • Collateral • Team Management • InDesign • Illustrator • Photoshop • DreamWeaver • HTML • Flash • Keynote/PowerPoint • Final Cut


Experience

  • University of Alabama

    Instructor at The University of Alabama

    Randall worked at University of Alabama as a Instructor at The University of Alabama

  • Alabama Program in Sports Communication

    Fellow

    Randall worked at Alabama Program in Sports Communication as a Fellow

  • Alchemist Branding

    President

    Develop the creative brand for large and small clients focusing on the ability to increase business through traditional and digital media. Enhance clients’ exposure particularly in the digital field with use of online marketing utilizing site structure/formatting, web development, social media, organic SEO, SEM and pairing those with traditional methods to raise clients’ awareness and bottom line. Handled, managed, or developed everything from new business acquires, account management, strategy planning/brand development, creative design, media planning and implementation.

    Client Successes:
    • ALABAMA ONE CREDIT UNION: Strategic campaigns over three years exceeded all previous by 15-35% and fueled $240 million in loan growth and new deposits. A new online presence increased loan applications and new members through their website by 300%.

    • GAYLORD CHEMICAL: Their website was averaging nearly a hundred visitors each month, with no leads or request for more information. We redesigned and reorganized the site for more user-friendly experience. As a result, traffic has increased to nearly a thousand visits per month, and several new business clients have developed solely from the website.

    • CHILDCARE NETWORK: Developed marketing materials and website based on new brand strategy that has increased enrollment. Currently managing all online marketing including SEO, blog, social media, website updates and email. First year of the new website (2011) increased traffic 40% from previous year (2010). Since consistent and controlled online marketing began late 2011, the first results from SEO and digital media efforts have shown a rise in traffic of 50% from 2011.

Education

  • University of Alabama

    Bachelor of Arts

    Visual Communications

  • University of Alabama

    Instructor at The University of Alabama



Positions

  • Alabama Program in Sports Communication

    Fellow

    The University of Alabama Program in Sports Communication provides the opportunity to connect sports communication programs and emphases in the College of Communication & Information Sciences and in many other Colleges at the Capstone. The APSC offers public events, highlights research and creative projects, and facilitates advanced discussions of communication and sport issues throughout the community and throughout the nation.urn:li:fs_position:(ACoAAAFoy1MB3ci769TPn3dAt6RLEvtYJ4iTFzQ,365551616)

  • Alabama Program in Sports Communication

    Fellow

    The University of Alabama Program in Sports Communication provides the opportunity to connect sports communication programs and emphases in the College of Communication & Information Sciences and in many other Colleges at the Capstone. The APSC offers public events, highlights research and creative projects, and facilitates advanced discussions of communication and sport issues throughout the community and throughout the nation.urn:li:fs_position:(ACoAAAFoy1MB3ci769TPn3dAt6RLEvtYJ4iTFzQ,365551616)

APR 300

4.4(5)

APR 424

2.3(2)