Naomi Maloney

 NaomiL. Maloney

Naomi L. Maloney

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Biography

University of Kentucky - Communication

Marketing and Communications/Brand Strategy/Content Writer
Naomi L.
Maloney
Lexington, Kentucky
I've built marketing narratives for some of the most visible brands in the U.S. They include Audi of North America, Williams Sonoma, Fireman’s Fund Insurance, Four Seasons, Royal Caribbean Cruise Lines and Delta Dental.

I work with truth (research), authenticity (brand relevance), and persuasiveness (target insights). Over and over, I've demonstrated how data paired with inspiration can electrify any channel and attain any marketing goal.

As a Marketing and Communications Director, my content strategies have doubled donation levels. As a Creative Director, I helped my last advertising agency to reach an 85% new business win ratio. And as a writer, my content grew William Sonoma's bridal registry by 87%.

My demonstrable skills include:

• Business Development
• Marketing and Communications Strategy
• Brand Positioning
• Marketing Research
• Integrated Marketing
• Product Launches
• Content Strategy
• Creative Direction
• B2B Marketing
• Writing

Read a little more about the businesses who've inspired me at naomimaloney.com. The numbers (truths) support my own brand story.

INDUSTRY EXPERIENCE:
Travel & Leisure, Gaming, Technology, Automotive, Luxury Goods, Financial, Spas & Resorts, Hotels, Health Care, Teen Products, Insurance, Packaged Goods, Legal Services, Wine & Spirits, Furnishings, Cookware, Home Goods, Restaurants, News Organizations, and Nonprofits.


Experience

    Education

    • Miami Ad School Atlanta @ Portfolio Center

      Program Graduate

      Copywriting

    • University of Kentucky

      Bachelors

      Communications/Journalism

    • University of Kentucky

      Instructor, Integrated Strategic Communication


      Teach and coach advanced communication students in Direct Response Message Strategies and Advertising Creative Strategy and Execution. • Directed student teams to win Gold and Silver ADDY Awards in the first semester. • Leveraged national marketing experience to deepen student conceptual abilities, presentation skills, and interactive & online message delivery methodologies. Enlarged student understanding of digital & traditional advertising channels. • Devised and instructed a pilot creative advertising workshop for visiting students from Minjiang University, China. • Volunteered syllabus outline for a senior-level Advanced Copywriting and Portfolio class to increase student career prospects and raise the Department’s national stature.