Monica Hernandez
- Courses5
- Reviews7
- School: Texas A&M University
- Campus: Corpus Christi
- Department: Business
- Email address: Join to see
- Phone: Join to see
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Location:
Corpus Christi, TX - Dates at Texas A&M University: December 2011 - June 2015
- Office Hours: Join to see
Biography
Monica Hernandez is a/an Health Educator 2 in the University Of California department at University Of California
Texas A&M University Corpus Christi - Business
Experience
St.Edward's University
Marketing, Entrepreneurship and Digital Media, Chair
Monica worked at St.Edward's University as a Marketing, Entrepreneurship and Digital Media, Chair
St.Edward's University
Associate Professor of Marketing
Monica worked at St.Edward's University as a Associate Professor of Marketing
Texas A&M University-Corpus Christi
Associate Professor of Marketing
Monica worked at Texas A&M University-Corpus Christi as a Associate Professor of Marketing
Universidad Politécnica de Madrid
Fulbright Scholar
Monica worked at Universidad Politécnica de Madrid as a Fulbright Scholar
Kansas State University
Assistant Professor of Marketing
Monica worked at Kansas State University as a Assistant Professor of Marketing
Education
Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
Bachelor of Business Administration (BBA)
Computer and Information Sciences, General
The University of Texas-Pan American
Doctor of Philosophy (PhD)
Business Administration and Management, General
Publications
A Model of Flow Experience as Determinant of Positive Attitude toward Online Advergames
The Academy of Marketing Science Proceedings, San Antonio
A Model of Flow Experience as Determinant of Positive Attitude toward Online Advergames
The Academy of Marketing Science Proceedings, San Antonio
Modeling Word of Mouth vs. Media Influence on Videogame Preorder Decisions: A Qualitative Approach (forthcoming)
Journal of Retailing and Consumer Services
