Melissa R. Gotlieb
- Courses5
- Reviews15
- School: Texas Tech University
- Campus:
- Department: Communication
- Email address: Join to see
- Phone: Join to see
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Location:
2500 Broadway
Lubbock, TX - 79409 - Dates at Texas Tech University: May 2013 - May 2019
- Office Hours: Join to see
Biography
Texas Tech University - Communication
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Assistant Professor
Texas Tech University - Texas Tech University
ADV 3310
Principles of Advertising
ADV3310 DescriptionAn overview of the broad field of advertising. Acquaints students with the role of advertising in the American economy and social system and the procedures involved in planning advertising campaigns. Course also known as:
ADV3310
ADVERTISIN
ADV3310
ADVERTISIN
2(2)
ADV 3320
Advertising and Society
ADV3320 DescriptionExamines advertising’s role in society and its relationship to consumers in historical and contemporary contexts. Considers the economic, legal, ethical, and social aspects of advertising.
3.1(7)
ADV 4313
International Advertising
ADV4313 DescriptionPrerequisites: C or higher in ADV 3310 or PR 2310. A study of the practices and procedures of advertising in the international market.
1.3(3)
MCOM 5374
Data Analysis
MCOM5374 DescriptionPrerequisite: B or higher in MCOM 5364. The use and interpretation of statistics for data analysis. Covers the selection of statistical techniques, the use of statistics packages, and the interpretation of results.
1.5(2)