Resume

• 2011

  Doctor of Philosophy (Ph.D.)

  Entrpreneurship & Strategic Management

  University of Utah - David Eccles School of Business

• 2007

  MBA

  Minors in Finance

  Marketing and Entrepreneurship/Corporate Innovation

  Strategic Management

  Consulting Academy

  Faculty Selected Member

• 2001

  M.S.

  Electrical Engineering

  Strategic Managment

  Introduction to Management & Organizational Behavior

  International Entrepreneurship Ph.D. Seminar

  Entrepreneurship

• 1996

  B.S.

  Electrical Engineering

• Finance

  Business Strategy

  Financial Analysis

  Data Analysis

  Marketing

  Strategy

  Analytical Skills

  Analysis

  Budgets

  Cross-functional Team Leadership

  Financial Modeling

  Statistics

  Consulting

  Strategic Planning

  Microsoft Excel

  Financial Reporting

  Entrepreneurship

  Management

  Guilty by Association Product-Level Category Stigma and Audience Expectations in the US Craft Beer Industry

  J. Cameron Verhaal

  While researchers have been increasingly interested in the notion of category stigma

  they have largely focused on stigmatized industry categories. Because products serve as a key interface between producers and consumers

  we suggest that product categories should play a prominent role in the stigmatization process. Product category stigma occurs when a product category is seen as violating the expectations of its audience members. We argue that when an organization offers a product from a stigmatized category

  it is subject to lower evaluations and higher penalties from the stigmatizing audience

  regardless of its true underlying quality. Further

  when an organization is perceived as increasing its engagement in a stigmatized category

  the lower evaluations transfer to the organization’s other products. Finally

  we argue that an organization’s reputation for quality actually amplifies this stigma penalty. We find support for our hypotheses in a sample of online reviews for the U.S. craft brewing industry.

  Guilty by Association Product-Level Category Stigma and Audience Expectations in the US Craft Beer Industry

  In today’s connected economy

  interorganizational relationships are increasingly important. Whether government-to-government

  political party-to-political party

  business-to-business

  department-to-department

  or some other interorganizational pairing

  these relationships can provide organizations with signals used to identify and better respond to changes in their environment and in their interorganizational relationships. This enables astute organizations to not only understand how others will interpret the social signals they send

  but also to shape those signals in ways that will improve their interorganizational relationships. We illustrate this herein

  using the public and readily recognizable relationships involved with labor relations in the professional sports industry. We show how social signals can explain the way organizations change and adapt to their environments

  and how these changes send messages to related organizations. Finally

  we provide a set of recommended advice for managers based on this case analysis.

  Social signaling and interorganizational relationships: Lessons learned from the professional sports industry

  Matthew

  Barlow

  Ford Motor Company

  The University of Texas at El Paso

  Naval Research Lab

  ProOrbis

  LLC

  University of Nebraska-Lincoln

  University of Utah

  National Telecommunications and Information Administration

  ProOrbis

  LLC

  University of Utah

  Salt Lake City

  UT

  Courses Taught:\n\nStrategic Management (STRAT 5700)\n - Fall 2015

  Instructor Effectiveness Rating: 5.52/6\n - Fall 2014

  Instructor Effectiveness Rating: 5.54/6

  Ph.D. Candidate in Entrepreneurship & Management Strategy

  MBA Summer Finance Internship in the Global Warranty Analysis Group.

  Ford Motor Company

  Electronics Engineer

  National Telecommunications and Information Administration

  The University of Texas at El Paso

  El Paso

  Texas Area

  Assistant Professor of Management

  Lincoln

  Nebraska Area

  Assistant Professor Of Management

  University of Nebraska-Lincoln

  Naval Research Lab

  Western Academy of Managment

  Academy of Management

  Strategic Mangement Society

  https://www.utep.edu/business/undergraduate/Faculty-Teaching-Awards.html

  UTEP College of Business Administration