Biography

Washtenaw Community College - Communication

Director, Social and Operations at The Washington Post
Mark W.
Smith
Washington, District Of Columbia
I'm the Director of Social and Operations at The Washington Post. In that role, I'm responsible for The Post's work across social media platforms, the newsroom's various digital strategies, the digital workflows that support those strategies and the newsroom's products that support those workflows.

I directly manage two teams at The Post: the core social team and the newsroom's operations editors. The core social team creates content for The Post's top-tier social media platforms. The operations editors are embedded in each newsroom section and are responsible for the digital strategies, workflows and metrics reporting in that section.

Before this role, I was the Post's Deputy Audience Editor. I've also led metrics strategy for the newsroom and led the creation and development of a new engagement metric named Spectrum.

When I joined The Post in 2014, my first job was to grow mobile web traffic. In this role, I co-led a year-long training effort for all Washington Post journalists. We taught reporters how to build their audience and write their own digital headlines.

I've worked in various digital editor and digital strategy roles throughout my career and have also been a technology columnist.

I have also taught digital journalism to undergraduate and graduate students at the University of Maryland.

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