Resume

• 2015

  Master of Communication Management (M.C.M.)

  The USC Annenberg School for Communication and Journalism teaches concepts and skills relevant to today’s communication professional. The program focuses on designing and executing effective communication strategies and tactics across a range of settings. These include crisis communication

  non-profit storytelling

  and researching methodology.

  Communication Management

  The Honor Society of Phi Kappa Phi

  University of Southern California

  Communication Research Practicum I

  Integrated Marketing Communication Strategies

  Strategic Corporate Communication

  Communication Research Practicum II

  Global Marketing Communication

  Communicating Strategy and Change

  Communication

  Values

  Attitudes and Behavior

  Managing Communication

  Uses of Communication Research

• 2013

  Bachelor of Arts (B.A.)

  Applied Studies

  Selected to deliver commencement address; Student member

  program advisory board.

  Brandman University

  Part of the Chapman University System

• 1996

  Associate of Arts (A.A.)

  Written Communication-Public Relations

• 1995

  Saddleback Valley Voice

  Brandman University

  Part of the Chapman University System

  City government

  news

  and feature assignments constituted the majority of my work at the Saddleback Valley Voice. Two stories were honored for excellence at the Orange County Fair Press Awards: \"Mourning a Best Friend Who Died as His Passenger\" (First place

  Non-breaking News

  July 1996)

  and \"Representation on Orange County’s Board of Supervisors Yet Another Classic North vs. South Battle\" (Second place

  Non-breaking News

  July 1996)

  Saddleback Valley Voice

  Adjunct Instructor

  Spring I 2020 Courses:\nCOMU-360 — Methods and Techniques of Persuasion\nENGU-380 — Professional Writing

  Brandman University

  Part of the Chapman University System

• 1994

  Anaheim Bullfrogs

  Newport Beach and Costa Mesa

  CA

  Police beat

  breaking news

  and general feature reporting were primary responsibilities at the Daily Pilot. My feature \"OC Supervisor Tom Riley's Final Days Tarnished by Bankruptcy\" received second place in the Non-breaking News category of the Orange County Fair Press Awards in July 1995.

  Reporter

  Daily Pilot

  Served as and off-rink official for the Anaheim Bullfrogs of the Roller Hockey International league from approximately 1994-1997. Worked primarily as a goal judge or a penalty box attendant.

  Anaheim Bullfrogs

• 1993

  Huntington Beach Independent

  Golden West College

  Daily Pilot

  Cypress College

  Daily Pilot (Newport Beach & Costa Mesa

  CA) and affiliated weekly publications

  the Huntington Beach Independent and the Saddleback Vally Voice — all part of the Times Community Newspapers publications group.

  Daily Pilot

  Covered city government in Huntington Beach

  and both public safety and education in Huntington Beach and Fountain Valley.

  Huntington Beach Independent

  Public Information Specialist

  Responsibilities in this position included all aspects of communication

  focusing primarily on media relations

  public relations

  marketing

  advertising

  and internal communications. Highlights of my tenure at GWC included converting the office to a digital presence. Stories I publicized on this campus appeared on the NBC Nightly News

  America’s Dumbest Criminals

  The Orange County Register

  Orange County News Channel

  and various other publications.

  Golden West College

  Fullerton College Hornet

  Editor

  Managing Editor

  Editorial Editor

  News Editor

  Reporter

  Photographer

  English

  Spanish

  OC Fair — Non-breaking News

  \"Representation on Orange County’s Board of Supervisors Yet Another Classic North vs. South Battle\"​\nSecond place

  Non-breaking News\nhttp://www.posner.net/samples/sups.html

  Orange County Fair

  OC Fair — Non-breaking News

  \"OC Supervisor Tom Riley's Final Days Tarnished by Bankruptcy\"​\nSecond place

  Non-breaking News\nhttp://www.posner.net/samples/riley.html

  Orange County Fair

  OC Fair — Non-breaking News

  \"Mourning a Best Friend Who Died as His Passenger\"\nFirst place

  Non-breaking News

  Orange County Fair

  NOCCCD \"Above and Beyond\" Award

  NOCCCD’s Chancellor’s Staff presented its inaugural “Above and Beyond Award” to two recipients at the May 12

  2015 Board of Trustees meeting. These employees were recognized for their extraordinary achievement in service to the District. Recipients must be current employees and be nominated by a member of Chancellor’s Staff. The award will not be presented yearly

  but rather when an employee truly shines and performs in a way that is conspicuously above and beyond their stated duty.\n\n\"Marc Posner was instrumental in the passing of Measure J

  NOCCCD’s $574 million facilities bond measure. Not only did Marc perform his regular duties while working on Measure J for 11 months

  but the campaign work was done while off-duty. Marc put in countless hours giving presentations

  securing endorsements

  creating and managing a stand-alone website and all social media outlets

  dealing with media queries

  conducting tours

  engaging students

  reporting to the Board

  and phone banking. Marc did all of this not because it was expected of him

  but because he loves his campus and truly believed that the bond money would benefit students.\"\n\nhttp://nocccd.edu/documents/AboveandBeyondAward5.13.15.pdf

  North Orange County Community College District

  Undergraduate Commencement Speaker

  Selected to represent the undergraduate class of 2015 as the student commencement speaker. https://brandmannews.org/2015/05/commencement-take-away-the-knowedge-that-we-could-do-it/

  Brandman University

• 1992

  Orange County Register

  At the time

  this was the Orange County Register's North County News division. In addition to the Orange County Register

  bylines appeared in the Placentia News Times

  the Brea Progress

  the Yorba Linda Star News

  the La Habra Progress

  the Anaheim Bulletin

  the Fullerton News Tribune

  the Orange News

  the Anaheim Hills News

  the Buena Park News and the La Palma News.

  Orange County Register

  Cypress College

  Cypress

  CA

  My primary responsibility is to shape and safeguard the image of my campus. In addition to serving as the college's spokesperson

  I am also charged with increasing visibility and building brand recognition for my institution. I place a high emphasis on using the increasing number of tools available to boost distribution of our key messages

  while still maintaining a viable mix of communication channels.

  Director of Campus Communications

• 1991

  Anaheim Bulletin

  My primary responsibility in this position was oversight of the physical production of this award-winning

  daily newspaper. Specific tasks included writing headlines

  editing articles

  supervising layout and paste-up activities

  cropping of photographs

  making deadline-pressure decisions about story length

  placement

  and physically cutting stories that were too long. Additional responsibilities included designing and editing a weekly entertainment section

  compiling an entertainment column

  authoring staff editorials

  and other duties as assigned.

  Anaheim Bulletin

• 1988

  Served as Editor in Chief

  as well as various other positions

  for the Hornet Newspaper; served as Editor in Chief

  as well as various other positions

  for the Torch Magazine.

  Communication

  Journalism

  and Related Programs

  Fullerton College Hornet (newspaper)

  editor; \nFullerton College Torch (magazine)

  editor

  Fullerton College

• 1983

  diploma

  High School/Secondary Diplomas and Certificates

  El Gavilán Newspaper (various positions

  including Editor in Chief). Yearbook staff. 3-year member of the tennis team. PA announcer and scorekeeper for the baseball team.

  El Dorado High School

• 702

  National Incident Management System (NIMS) Public Information Systems (IS 100

  800.b)

  FEMA Emergency Management Institute

• OC Supervisor Tom Riley's Final Days Tarnished by Bankruptcy

  These were supposed to be Supervisor Tom Riley’s glory days. By Marc S. Posner Daily Pilot Serendipity kept my feature about Tom Riley’s pending retirement from elected office from running as scheduled. And then

  boom

  the entire county went bankrupt....

  Commencement take away: ‘The knowledge that we could do it’

  Thank you

  Chancellor Brahm — I’m excited to share my gratitude to the Brandman faculty and staff in person. Guests: we are here today on the shoulders of the support you’ve provided throughout our journey. And

  fellow classmates: can you believe this...

  Moon Walker Pete Conrad Still Pushing the Envelope

  HUNTINGTON BEACH — As one of 12 men to walk on the moon

  you’d think that Pete Conrad would recall the event like a giddy teen remembers his first kiss. By Marc S. Posner Huntington Beach Independent The thrill I found in meeting Pete Conrad can’t be...

  \"Buen Cypress\" — At Cypress College

  We Take This Journey Together

  “Buen Cypress” is a simple phrase — inspired by those who travel along Spain’s historic Camino de Santiago. It’s a way of acknowledging that at Cypress Colle...

  \"Buen Cypress\" — At Cypress College

  We Take This Journey Together

  Representation on Orange County's Board of Supervisors Yet Another Classic North vs. South Battle

  North and South. Some of the most classic battles have been divided that way: The Civil War

  the NCAA’s all-star football games and just about any issue in Orange County. By Marc S. Posner Saddleback Valley Voice This story was awarded second place in...

  Two killed in head-on collision TRAFFIC: Three children are hospitalized after the crash of a pickup and station wagon in Irvine

  MARC S. POSNER North County News Orange County Register 16 May 1993: b01. When people ask: “what was the most-difficult story you had to cover?” this is one of two that comes immediately to mind. I’ll never forget arriving at this accident scene...

  Campaigns

  Communication Campaigns Communication campaigns tell the story of Cypress College. Cypress College’s storytelling reinforces a concept articulated in the college’s vision

  that we’re “a premier lea…

  Campaigns

  Yes on J | Support Fullerton and Cypress Colleges

  This November you can help boost local job creation by supporting students from Fullerton and Cypress Colleges. You can prepare students for great jobs in growing fields such as science

  technology

  and nursing. Among these students in need of world-class job training are our military veterans returning from combat in Iraq

  Afghanistan

  and other stations in Operation Enduring Freedom.

  The North Orange County Community College District is both proud and humbled that the voters decided to help fund the restoration

  renovation and building of facilities for Fullerton College

  Cypress College and the School of Continuing Education Anaheim Campus. We will work hard to ensure that support is earned and returned tenfold.

  Provided public relations services

  media relations council

  and contributed to marketing planning. Also served in on-ice capacities during spring and summer clinics

  and for in-house programs. The highlight of marketing activities included coverage of the club's first-ever hockey fights cancer event

  which resulted in substantial coverage in The Orange County Register. http://posner.net/2011/10/04/wildcats-hockey-club-dons-pink-for-breast-cancer-awareness-month/

  Wildcats Hockey Club

  Journalism

  Crisis Communications

  Community Outreach

  Brand Management

  Press Releases

  Editing

  Higher Education

  Public Relations

  Marketing Communications

  Copywriting

  Apple

  Copy Editing

  Web Design

  Crisis Management

  Public Speaking

  Media Relations

  Blogging

  Social Media

  Publicity

  Internal Communications

  Crafting a Multi-Campus \"Incident Communications Plan\"

  Jennifer Perez

  Kai Stearns Moore

  Crafting a Multi-Campus \"Incident Communications Plan\"\n\nColleges with multiple campuses have unique challenges when it comes to communicating with students and constituents

  particularly in times of crisis. The PR team at the North Orange County Community College District – with two colleges and a school of continuing education – recently put together a comprehensive “Incident Communications Plan” that was immediately put to the test after a sexual assault

  kidnapping and campus lockdown occurred on one of the campuses.\n\nThis presentation covers the process involved in developing the plan; the importance of communicating with outside agencies; how to present the plan to the campus community; and key terms

  such as “timely warning” and “emergency notification.”\n\nAndrea Hanstein

  Public Information Officer

  Fullerton College; Jennifer Perez

  Public Information Officer

  North Orange County Community College District School of Continuing Education; Kai Stearns Moore

  District Director of Public Affairs

  North Orange County Community College District; and Marc Posner

  Public Information Officer

  Cypress College

  CA

  Crafting a Multi-Campus \"Incident Communications Plan\"

  Kai Stearns Moore

  The Best Shot Wins\n\nMarc Posner

  Public Information Officer

  Cypress College; Kai Moore

  District Director

  Public & Governmental Affairs

  North Orange County Community College District (NOCCCD)\nIt’s an old problem: your collateral could have the tightest copy and most exciting design

  but without the perfect photos

  the piece will be incomplete and ineffective. Marc and Kai

  two NOCCCD PIOs

  will share the best ways to get flawless photographs

  through meticulous set-up

  careful photo editing and/or simple image manipulation. Learn how to coordinate an on-campus photo shoot with real students and staff

  how to employ easy Photoshop fixes that will take your shot from drab to fab.

  The Best Shot Wins

  Approved in November 2014 by voters with a super-majority 55% margin

  Measure J is the second-largest bond to win approval in Orange County. Measure J supports infrastructure needs at Fullerton and Cypress Colleges by providing access to $574 million for construction projects. Work on the campaign was provided pro bono and conducted outside of my scope of employment. Campaign responsibilities included serving on the core campaign leadership team

  providing campus leadership related to the measure

  and providing support in a number of areas. Served as \"Social Media/Website Chair\" for the Yes on J campaign — formally known as \"Supporters of Fullerton and Cypress Colleges Yes on J\" — and assist with other aspects of the campaign. Voter approval of Measure J withstood both a recount and legal challenge.

  Jennifer Perez

  Kai Stearns Moore

  @Cypress Online

  @Cypress Online is the official online newsroom for Cypress College. Creating the publication introduced a fundamental shift in focus to a daily storytelling model

  which moved the college away from a production-centric model tied to a weekly cycle centered around producing a printed internal newsletter. Implemented the newsroom allowed Cypress College to unify the college's social media presences

  which were scattered among various properties such as Facebook

  Twitter

  YouTube

  and Instagram. While the college continues to rely on these powerful social-sharing tools

  the most-important aspects of storytelling from those sites and the college’s other publications are integrated

  organized

  and published in a central

  searchable location.

  Journalism 140 — Public Relations (Adjunct Faculty)

  Spring 2019

  Instruct evening section of Journalism 140 — Public Relations at Cypress College.

  Americana Awards — Cypress College Foundation

  The Americana Awards Banquet is Cypress College's signature event

  and one of Orange County's most prestigious. The event is held each spring in the Disneyland Hotel's Grand Ballroom. For the Americana Awards

  I am responsible for media relations

  social media management

  and the production of multimedia and video segments shown at the event. During the event

  I am also responsible for coordinating the event presentation with the stage management staff of the Disneyland Hotel. Approximately 600 guests attend. Since 2001

  the Americana Awards have generated more than $1 million in revenue for Cypress College.

  Laura Stephens

  Journalism 101 — Reporting and Writing (Adjunct Faculty)

  Fall 2015; Spring 2016; Fall 2016; Spring 2017

  Instruct evening section of Journalism 101 — Reporting and Writing at Cypress College.

  NOCCCD Incident Communications Plan

  In collaboration with direct colleagues from the other entities in the North Orange County Community College District

  authored

  published

  and moved through official approval processes the North Orange County Community College Incident Communications Plan. This plan is the first finalized major component of the NOCCCD’s crisis response plan. A significant component of the plan is that it facilitates a concept of mutual aid

  a formal agreement among similarly trained skilled communications professionals to serve as additional resources (including backup

  replacement

  or support work) during an incident-response scenario. This is critical in the NOCCCD since each entity employs only one such communications professional. The work was presented across the District

  including to key leadership groups and the Board of Trustees. In addition

  it was presented to peers at both the national (March

  2013) the district conferences (September

  2012) for the National Council for Marketing and Public Relations.

  Jennifer Perez

  Kai Stearns Moore

  ATC 278 — Public Relations (Adjunct Faculty)

  Fall 2006; Fall 2007; Fall 2008

  Instruct evening section of Public Relations 278 at Cypress College.

  Yom HaShoah Remembrance

  Helped plan and implement a recognition of Holocaust survivors and exhibit of Clifford Lester's portraits of them. The event was proposed roughly six weeks ahead of the target date and morphed from a small gathering (planned for 50-75 people) to 500 expected guests. More than 1

  000 attended what is certain to be remembered as on of the legendary events in Cypress College's 50-year history.

  Maha Afra

  David Halahmy

  I'm a passionate leader who is fulfilled by shaping perception and defining outcomes through integrated communication strategies. My primary responsibility is to shape

  guide

  and safeguard the image of my campus. I serve as the spokesperson and storyteller. I designed and implemented segmented marketing techniques and created the college's newsletter

  official blog

  Facebook page

  Twitter account

  YouTube channel

  and Instagram feed. Specialties: Brand development

  media relations

  crisis communication

  internal communication

  electronic communications

  social media

  community relations

  market and message segmentation. Recent highlights include: an institution rebrand and subsequent pivot to re-align for a major leadership change; project leadership for a complete website re-design

  re-launch

  and platform change.

  Marc

  Posner