M.E. Wollslager

 M.E. Wollslager

M.E. Wollslager

  • Courses9
  • Reviews13

Biography

Christopher Newport University - Communication


Resume

  • 2005

    Ph.D

    Communication Fellow 2005-2008\nGraduated August 2010. \nResearch interests include: Internet advertising and gaming

    media literacy

    organizational crisis communication and the history of women in public relations\n\tDissertation is a quantitative study entitled "Media Literacy Training's Effects on \n\tRecall: Children's Awareness of Online Advertising on Neopets."

    Communication Studies

    Regent University

  • 2000

    M.A.

    Communication

    Distinguished Graduate

  • 1979

    B.S.

    Broadcasting and Broadcast-Business

    Accreditation in Public Relations

    PRSA

  • Teach weekly adult Sunday School

    serve on Communication Excellence Team

    serve as cook for youth and adult mission trips

    served as liturgist for worship services.

    Schertz United Methodist Church

    PRSA Board of Directors

    Scheduled

    organized and promoted programs and venues for monthly meetings as VP of Programming. Served as PRSSA liaison for OLLU.

    PRSA San Antonio

    Higher Education

    Public Speaking

    Editing

    Event Management

    Social Media

    Grant Writing

    Qualitative Research

    Public Relations

    Community Development

    Teaching

    Creative Writing

    Strategic Communications

    Fundraising

    Press Releases

    Media Relations

    Newsletters

    Crisis Communications

    Research

    University Teaching

    Organizational Communication

    Children's Awareness of Online Advertising on Neopets: The Effect of Media Literacy Training on Recall

    This pilot study explored the inherent ability of 4th and 5th graders to identify online advertising on the Neopets Website. The same children were then given a brief media literacy training session and retested on the ability to identify embedded online advertising. Only 23% of children were initially able to identify the purpose of branded games as advertising. Recognition of embedded ads within advergames increased 33% and recognition of branded advergames as advertising rather than as entertainment increased 26% following a single

    brief media literacy training session. Initially

    older children were able to recognize online advertising more readily than younger ones

    but that difference leveled when both groups were exposed to media literacy training.

    Children's Awareness of Online Advertising on Neopets: The Effect of Media Literacy Training on Recall

    Wollslager

    PhD

    APR

    Eilene

    The University of Texas at San Antonio

    St. Mary's University

    Trinity University

    Independent Contractor

    Green Panda

    LLC

    Texas A&M University-San Antonio

    Regis University College of Contemporary Liberal Studies

    Our Lady of the Lake University

    The University of Texas at San Antonio

    St. Mary's University

    San Antonio

    Texas

    Taught Composition and Rhetoric and Oral Communication

    Adjunct Professor

    St. Mary's University

    Courses Taught:\nOral Communication\nComposition and Rhetoric

    St. Mary's University

    Our Lady of the Lake University

    San Antonio

    TX

    Teaching Public Relations and Journalism. Student newspaper sponsor. Advising students. PR and media research.

    Assistant Professor

    Evaluated retail

    service and restaurant/hospitality businesses for customer service. Reported results and recommendations.

    Independent Contractor

    Texas A&M University-San Antonio

    San Antonio

    Texas

    Public relations and business communication instructor\nCourses Taught:\nPublic Relations\nPublic Relations Campaigns

    Instructor - Public Relations

    Taught Introduction to Mass Media

    Trinity University

    The University of Texas at San Antonio

    Communication Dept.

    Classes taught: Public Relations

    Public Relations Cases

    Public Relations Campaigns

    Communication Research

    Health Communication

    Business and Professional Speech

    Business and Professional Development

    Instructor III

    San Antonio

    Texas Area

    Creative corporate training using handcrafts to teach business skills. Also leads craft fun nights at local venues for team building and recreation.

    Owner and Lead Trainer

    Green Panda

    LLC

    Denver

    Colorado

    Assistant Professor of Public Relations

    Regis University College of Contemporary Liberal Studies

    San Antonio

    Texas

    Taught Business and Professional Speech

    Instructor III

    The University of Texas at San Antonio

    Vice President of Programming

    PRSA

    One of four papers selected for the Top Paper Panel in Public Relations by the Southern States Communication Association for presentation at the annual conference.

    SSCA

    Dow Jones News Fund Multimedia Training Academy Fellowship

    One of 16 faculty members selected from a nationwide pool for a week-long training fellowship in the latest multimedia news gathering techniques.

    Dow Jones News Fund

COMM 249

2.5(1)

COMM 330

3.3(2)

COMM 345

3.8(3)

COMMUNICAT

3.5(1)

PUBLICSPEA

5(1)