Lawrence J. Marks
- Courses2
- Reviews13
- School: Kent State University
- Campus:
- Department: Management
- Email address: Join to see
- Phone: Join to see
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Location:
800 E Summit St
Kent, OH - 44240 - Dates at Kent State University: January 2016 - December 2019
- Office Hours: Join to see
N/A
Would take again: Yes
For Credit: Yes
0
0
Mandatory
Good
Dr Marks' class is very lecture heavy. You must take notes and watch the lectures in order to do well. However, he gives lots of chances for extra credit. He even provides printed out notes for supplementary. He is very funny! I totally enjoy watching his lectures. Take note that he allows open book mini- quizzes.
Biography
Kent State University - Management
Professor of Marketing (NTT) at Kent State University
Higher Education
Lawrence J.
Marks
Hudson, Ohio
Lawrence J. Marks (Ph.D., The Pennsylvania State University) is Associate Professor of Marketing.
He has wide ranging research interests in the area of consumer behavior and advertising effects, having investigated the effects of context, presentation order, puffery, country-of-origin claims, and repetition of advertising on consumers' processing of advertising. He has also worked with Dr. Michael Mayo on the development and testing of models of marketing ethics and consumer ethical decision making.
Dr. Marks' work has appeared in The Journal of Marketing Research, The Journal of Advertising, The Journal of the Academy of Marketing Science, International Marketing Review, and Psychology & Marketing and has been discussed in the Wall Street Journal. He has been listed in Who's Who in Advertising.
Dr. Marks’ professional experience includes computer sales, marketing research and sales forecasting, and consulting. Dr. Marks has led the Masters international Business Experience to Europe since 2000 and has been a member of the Executive MBA faculty since K-9 in 1990. He has served the College of Business in a variety of administrative roles, including ten years working with the Dean as Associate Dean for Administrative and Faculty Affairs and five years as chairperson of the Marketing Department.
Specialties: Consumer Behavior, Advertising Effects, Consumer Ethics
Experience
Burroughs, Inc
Terrritory Sales Rep
Involved in all aspects of marketing small business computers including prospecting, sales presentations, sales proposals, computer programming, and customer instruction. Professional training included both sales training and computer programming.
The Tappan Corporation
Marketing Research and Forecasting
Developed monthly and annual sales forecasts by brand and product line. Analyzed and reported industry sales data. Responsible for product field test program. Aided in focus group studies for product development and evaluation. Conducted shopping surveys of retail outlets.
The University of Southern California
Assistant Professor of Marketing
I taught Consumer Behavior to undergraduate students.
Kent State University
Associate Professor
I teach the "mass section" of Principles of Marketing both in the classroom and on the web (600 to 800 students per semester) and I teach a section of the Freshman Experience class. For 15 years, I took a class of students to Switzerland and France for a two-week "International Business Experience." I have taught Marketing classes in the MBA, EMBA, and Ph.D. programs.
Education
The University of Akron
BS
Industrial Management
The University of Akron
MBA
Management
Penn State University
Ph.D
Marketing
