Larry Goodfellow, University of Saskatchewan Rate Professors

Larry Goodfellow

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School: University of Saskatchewan
Campus:
Department: Marketing
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Location:
Saskatoon, SK
Dates at University of Saskatchewan: April 2008 - May 2011
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Biography

University of Saskatchewan - Marketing

Co-Founder, Insightrix Research Inc.
Market Research
Larry
Goodfellow
Saskatchewan, Canada
As Co-Founder of Insightrix Research Inc., I have had the privilege of being part of the creation and development of a full service market research firm, which includes a software division whose proprietary products include Insightrix Communities™, Insightrix SMS Alerts™, Insightrix Online Voting™, SMS Survey™, SMS FlightDeck® and GradTracker® as well as a Digital and Web division. Established in 2001, Insightrix® offers study design, questionnaire development, data collection, qualitative services, data analysis, and reporting. The research function is supported by our own call centre, in-house programming for web and software, researchers and an analytics team. We also own and manage two panels, one composed of 15,000 panelists and the second of 5,000 panelists as well as managing panels on behalf of our clients.

The largest development project undertaken by the company has been the creation of the Insightrix Online Communities™ software. The mobile optimized and highly intuitive software provides a user experience second to none. Insightrix offers software, service and research expertise to provide options for self-managed, full service, and everything in between to our clients. The client is supported by our experienced team of developers, community managers, researchers, analytics, and creative to allow the client to handle a small to large number of respondents, qualitative and quantitative, simple to complex surveys, analysis, reporting, and branding requirements, all with one provider.

Our success is the result of a commitment to the success of our clients by offering leading edge technology coupled with innovative research methodologies, an open work environment encouraging collaboration, all with the support of our corporate mascot, Presley, Vice-President, Morale & Security.

Please check out our website and blogs:
www.insightrixcommunities.com
www.insightrix.com

And of course, please contact me for more information:
T: 306.657.5644

Experience

Edwards School of Business U of S
Assistant Professor
Designed and taught courses in Strategic Marketing, Market Research, Business & Society, Logistics Management, Business Policy, Entrepreneurship to undergrad and Master of Business Administration students.
Insightrix Research Inc.
Co-Founder
Insightrix Research Inc. is a full service market research firm, which includes a Software division including Insightrix Communities online software, and a Digital & Web division. The company was established in June 2001 to address the growing demand for research related services via the Internet. Insightrix offers consulting services in study design, questionnaire development, data collection (including online, telephone, mail/fax, and mobile/texting capabilities), qualitative services (including in-depth interviews, in-person focus groups, online bulletin boards, online focus group capabilities, and moderation of community panels), data analysis (including descriptive, inferential, and multivariate analysis), and reporting. The research function is supported by our own call centre, in-house programming for web and software, and an analytics team. We also own and manage the largest Saskatchewan based online research panel, SaskWatch Research®, comprised of over 15,000 Saskatchewan residents, in addition to ManitobaWatch™, composed of over 5,000 Manitoba residents.
Insightrix Australia Pty. Ltd.
Principal
Larry worked at Insightrix Australia Pty. Ltd. as a Principal
Saskatchewan Abilities Council
Chair Audit & Finance Committee
Member of the Board of Directors and Chair Audit & Finance Committee
Precision Metal Fabricating Ltd.
Marketing & Sales Manager
Responsible for sales of OEM and manufactured farm machinery products into Canada, US and Europe. OEM products included Rake-Up and SwathMaster pick-up attachments and headers for combines.Manufactured products included Phillips Rotary Harrow, used mainly in the US corn belt and Smart-Till, a minimum till machine.