Kevin Brett

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KevinM. Brett

Kevin M. Brett

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Biography

University of Oregon - Journalism

Founder, Editor and Choreographer for Almost DailyBrett
Kevin
Brett, M.A.
Eugene, Oregon
Founder, Editor and Communications Choreographer for the Almost DailyBrett strategic communications blog, generating more than 173,000 page views and 118,000 visitors.

Taught public relations, advertising, corporate communications and investor relations as a (now retired) Central Washington University Assistant Professor. Served as an instructor at the University of Oregon. Received M.A. in Communication and Society at UO.

Excelled in the public sector (e.g., Press Secretary to California Governor George Deukmejian), two trade associations (e.g., American Forest Resource Alliance and the Semiconductor Industry Association), a Fortune 1000 company (e.g., Director of Corporate Public Relations for LSI Logic), an international public relations agency (e.g, SVP for Edelman Public Relations) and as an adjunct instructor of upper-division public relations (e.g., University of Oregon School of Journalism and Communication). Selected as a tenure-track assistant professor at Central Washington University in spring 2014.

Provide frequent commentary on strategic communications and societal issues via Almost DailyBrett blog and participate daily on LinkedIn, Twitter, Facebook, and other social media outlets.

Assist clients in digital branding including WordPress and Wix online portfolios, LinkedIn profiles, message development, CVs, cover letters and other deliverables.

Earned M.A. degree in Communication and Society from the University of Oregon; B.A. degree in Broadcasting Journalism from the University of Southern California; and die Zertifikat Deutsch von der Goethe Institut.

Received Jackson-Sharpe Award with co-authors for quantitative research into the practice of Ghost-Blogging from the International Public Relations Research Conference (IPPRC).

Joint research paper "Formalizing the American Brand: the case for US culture, language and soft power institutes, was published by Springer's Place Branding and Public Diplomacy on February 25, 2019.

Experience

  • Almost DailyBrett

    Founder, Editor and Choreographer for Almost DailyBrett

    Provide disciplined strategic communications commentary on a wide variety of global topics through "Push" and "Pull" techniques to drive SEO results for Almost DailyBrett. Serve as social media evangelist. Retired Assistant Professor of Public Relations, Advertising, Corporate Communications and Investor Relations. Buy Low, Sell High!

    Serve as the editor and writer for (Almost) DailyBrett, a blog devoted to strategic communications, assessing public relations techniques that are effective and others that demand improvement. (Almost) DailyBrett's 652 posts have drawn more than 173,000 page views, more than 118,000 visitors, triggering 530 comments, generating about 1,000 readers per month, hailing from more than 144 countries around the world. Participate daily on WordPress, LinkedIn, Twitter, Facebook and other social media sites.
    https://almostdailybrett.wordpress.com

Education

  • Goethe Institut

    Zertifikat Deutsch

    German Conversation
    "Befriedigend" Praedikat fuer Leserverstehen, Sprachbausteine, Hoerverstehen, Schriftlicher Ausdruck und Muendlich Pruefung.

  • University of Southern California

    Bachelor of Arts (B.A.)

    Broadcasting Journalism
    B.A. Broadcasting Journalism

  • University of Oregon

    Master of Arts (M.A.)

    Communication and Society
    Adjunct Instructor in Strategic Public Relations Communications and Public Relations Campaigns. Served as Graduate Teaching Fellow for Principles of Public Relations and Gateway I, II and III

  • University of Oregon

    Public Relations Instructor


    Taught J350 Principles of Public Relations (147 students) J410 Strategic Business/Financial Communications; J452 Strategic Public Relations Communication; J454 Public Relations Campaigns and J495 Strategic Communications Research Methods (87 students). Applied professional experience and academic skills to teach upper division future communicators in the use of conventional, digital, Big Data and multimedia tools in telling the story and telling it well.

Publications

  • Almost DailyBrett

    WordPress.com

    A strategic communications choreography blog delving into PR/Investor Relations/Marketing successes/failures and making recommendations to protect cherished reputations and to enhance and bolster brands. http://almostdailybrett.wordpress.com

  • Almost DailyBrett

    WordPress.com

    A strategic communications choreography blog delving into PR/Investor Relations/Marketing successes/failures and making recommendations to protect cherished reputations and to enhance and bolster brands. http://almostdailybrett.wordpress.com

  • "Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging."

    International Public Relations Research Conference

    "Is Ghost Blogging Like Speechwriting?" is an award-winning team academic research paper/survey of the PR community about their views on the use of ghost writers for executive blogs and whether this practice should be disclosed. Our research will be published in September 2013 by PRSA's "Public Relations Research" Volume 7, No. 3. http://www.prsa.org/Intelligence/PRJournal/Documents/2013_Gallicano.pdf

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