Resume

• 2007

  Freelance

  Research. Ideation. Connections.\n\n- Worked on a variety of accounts to support strategic advertising initiatives. \n- Managed relationships with multiple clients.\n- Conducted research used by Big River Advertising to pitch and land the 3 year Virginia Lottery account worth $24M.\n- Wrote a Digital Communication Guide to direct the media budget allocation of $26M for the Virginia Lottery. \n- Worked on the Virginia Lottery’s creative strategy

  which led to an 18% increase in ticket sales from 2010 to 2013. \n- Authored a brief for an initiative to reduce childhood obesity targeting children ages 3-18. The original effort targeted 1.8 million children and was expanded to more than 6 million.

  Freelance

  WorldTeach

  Cuellaje

  Ecuador

  Exploration. Culture. Friendship.\n\n- I taught English to students between the ages of 12-20 in the Intag region

  which is a rural area in the Andes.\n- Taught ESL students basic English vocabulary and grammar.\n- Developed a simple English curriculum for students in grades 2-7 to use in weekly sessions to develop basic English vocabulary. \n- Assisted in cataloging artifacts found in the area and setting up a display in a local government building.

  Volunteer English Teacher

  Teaching. Experimenting. Learning.

  Mad Science

  Foresters Financial Services

  Glen Allen

  VA

  Disclosures:\nNeither Foresters Financial Services

  Inc. nor any of its affiliates

  associates or representatives are affiliated with LinkedIn

  nor endorse any of the views

  representations or services offered or made by anyone else on this site. \n\nForesters Financial™ and Foresters™ are trade names and trademarks of The Independent Order of Foresters (a fraternal benefit society) and its subsidiaries

  including Foresters Financial Services

  Inc. Foresters Financial Services

  Inc. does not provide legal

  tax or estate planning services. All investing involves risk

  including the risk that you may lose money.

  Financial Services Representative

  Balancing big ideas and reality.

  Virginia Commonwealth University

  Planning Intern

  Think. Read. Write. Think. Cut. Pin. Repeat.\n\n- I was a planning intern on a team responsible for Method

  Sara Lee

  Hillshire Farms

  Ballpark

  Senseo

  and Earthgrains

  but helped on other teams as needed.\n- Researched and developed an understanding of the green movement and social responsibility.\n- Prepared a presentation

  with examples

  to show the client how to embrace the movement of social responsibility to stand for something bigger than their products while creating brand ambassadors in the process.\n- Brainstormed media ideas for client products and prepared cased studies to support the ideas when pitching to the client.\n- Attended competitors’ events and created a report detailing the events. The report included the event set up

  what occurred

  how it compared to client events

  what was learned

  and ideas for moving client brands forward. \n- Assisted with preparations and administration of a Disruption Day and mini Disruption Day that included conducting small and larger focus groups.

  TBWA Chiat Day

  Virginia State Corporation Commission

  Richmond

  Virginia Area

  - Analyzed and reported on data collected from utilities seeking approval for rate increases. \n- Evaluated the company financial position considering consumer and shareholder interest. \n- Interviewed employees about the processes

  controls and changes at their companies to support audit findings. \n- Identified risks and trends

  translated analysis and audit findings into easy-to-understand reports

  which become public documents for consumers. \n- Led the audit of an Electric Cooperative. \n- Coordinated audit activities

  assigned tasks to team members

  supervised progress

  and produced final audit report resulting in a fair rate increase for the cooperative and consumers.

  Public Utility Accountant

  Glen Allen

  VA

  Cetera Investors is a marketing name of Cetera Investment Services. Securities and Insurance Products are offered through Cetera Investment Services LLC

  member FINRA/SIPC.\n\n \n\nAdvisory services are offered through Cetera Investment Advisers LLC. Neither firm is affiliated with the financial institution where investment services are offered. Advisory services are only offered by Investment Adviser Representatives. Investments are: *Not FDIC/NCUSIF insured *May lose value *Not financial institution guaranteed *Not a deposit *Not insured by any federal government agency.\n\nConfidential: This email and any files transmitted with it are confidential

  and are intended solely for the use of the individual or entity to whom this email is addressed. If you are not one of the named recipient(s) or otherwise have reason to believe that you have received this message in error

  please notify the sender and delete this message immediately from your computer. Any other use

  retention

  dissemination

  forward

  printing

  or copying of this message is strictly prohibited.

  Financial Advisor

  Cetera Investors

  Richmond

  Virginia

  Inspire. Instruct. Encourage.\n\n- Taught Awareness (3 credit hours)

  Completeness (3 credit hours) and Judgment (3 credit hours). \n- Developed curriculums to teach undergraduate advertising students about building effective brand campaigns. \n- Introduced students to research methods and fundamental account planning skills. \n- Guided students in developing and presenting brand campaigns to local clients. The student-client partnership was praised by all clients and many student ideas were implemented. \n- Worked with seniors to develop their portfolios and guided their job search. Former students landed competitive jobs at agencies including the Martin Agency

  Mother

  and Hill Holliday. \n- Hosted a portfolio review with industry professionals for senior strategists. Reviewers noted portfolio improvements each year.

  Adjunct Professor

  Virginia Commonwealth University

  Richmond

  Virginia

  Brand development. Client training. Sales support. \n\n- Wrote

  edited and prepared sales and marketing materials for the sales team. \n- Managed brand image for consistency across all channels to increase company recognition.\n- Supported the sales team by preparing a sales deck and accompanying sales sheets with reliable data.\n- Managed customer relationships and reduced new client training time by creating video tutorials and user manuals.\n- Assisted with software testing. Software bugs were identified

  reported and followed through JIRA until resolution. \n- Created a new website for the company that launched January 2016.

  Marketing Coordinator

  GlobalWorx

  Inc.

• 2006

  M.S.

  Mass Communications/Advertising Strategy

  Virginia Commonwealth University

• 2002

  M.S.

  Accounting Information Systems

  Virginia Tech - Pamplin College of Business

• 1998

  B.S.

  minor - Psychology

  Marketing Management

  Virginia Tech - Pamplin College of Business

• 63

  Series 6

  & 65

  FINRA

• The Dogs On Call Therapy Dog Program provides a complementary therapy to enhance the well being of patients

  staff

  and students through canine-assisted interventions. Dogs on Call teams visit in most areas of the VCU Medical Center and some offsite locations including Children's Hospital of Richmond at Brook Road and Stony Point Clinics. Dogs On Call teams also participate in special university events

  such as Paws for Stress for students during mid-term and final exams.

  VCU Health

  Gannon

  Gannon

  Cetera Investors

  Foresters Financial Services

  TBWA Chiat Day

  Mad Science

  Virginia Commonwealth University

  Virginia Commonwealth University

  GlobalWorx

  Inc.

  WorldTeach

  Virginia State Corporation Commission