Katie Hu

 KatieJ. Hu

Katie J. Hu

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  • Reviews1

Biography

University of Michigan - Psychology

UX Researcher at Facebook
Internet
Katie
Hu
San Francisco Bay Area
Experienced Research Analyst with a demonstrated history of working in UX and market research. Skilled in survey development, interview moderation, and client-facing work.


Experience

  • University of Michigan

    Graduate Student Instructor

    • Taught introductory courses in undergraduate psychology
    • Planned and led discussion sections: facilitated small-and large-group activities while evaluating students based on performance and participation
    • Prepared and delivered full-length lectures regarding human cognition as it relates to language, thinking, and reasoning to class of 500 students

  • Hanover Research

    Content Analyst

    • Advised clients of their research options, determined research needs, and refined project scopes
    • Authored and programmed custom survey instruments to address clients' unique research questions
    • Analyzed quantitative and qualitative survey data, synthesized key insights and actionable recommendations, presented findings to clients (including C-level executives), and fielded client questions
    • Advanced analytical techniques include: conjoint (CBC, ACBC) analysis, Maximum Difference (MaxDiff) analysis, Total Unduplicated Reach and Frequency (TURF) analysis, factor analysis, cluster analysis, linear regression, decision tree (CART) analysis
    • Developed survey programming that automated quotas for conjoint and MaxDiff surveys, completely eliminating the risk of over-sampling and need for human monitoring
    • Directed projects assigned to junior researchers, trained researchers in best practices, and ensured clients' research objectives were met by serving as a project lead
    • Created guidance documents for advanced survey methodologies, reducing the time needed for one-on-one training
    • Created tools and templates to streamline data visualization processes
    • Screened potential survey analysts for on-site interviews

  • Hanover Research

    Senior Content Analyst - Survey Team Lead

    • Provided methodological leadership for internal directors and clients: advised clients of their research options, determined research needs, and functioned as a thought partner to client stakeholders
    • Trained and onboarded new survey analysts: developed training materials, delivered training sessions, and supported new analysts as they acclimated to their new roles
    • Trained senior analysts in advanced methodologies: developed training materials, step-by-step guides, and hands-on workshops
    • Directed projects for multiple junior analysts, providing daily feedback and ensuring the timely submission of consistent, high-quality deliverables across the survey team
    • Continued analyst responsibilities as a project specialist for advanced, high-stakes, and complex projects

  • Sekaquaptewa Laboratory

    Project Manager

    • Oversaw planning, task delegation, implementation, and follow-up for study regarding effects of microaggressive environments in STEM fields
    • Recruited and ran participant trials for study regarding effects of gender on group dynamics in a project completion task for engineering students
    • Developed and used behavioral coding protocol to transform video recordings into quantifiable data

  • Conley Laboratory

    Researcher

    • Collected, cleaned, coded, and analyzed quantitative and qualitative data for various experiments regarding human sexuality, sexual health and sexual risk-taking
    • Conducted primary and secondary research that explored general opinions toward alternative relationship styles
    • Authored a Master's thesis; findings suggest general stigma towards individuals who participate in alternative relationship styles with practical implications and discriminatory behaviors in the housing market

  • Facebook

    UX Researcher

    Katie worked at Facebook as a UX Researcher

Education

  • University of Michigan

    Bachelor of Science (B.S.)

    Psychology

  • University of Michigan

    Graduate Student Instructor


    • Taught introductory courses in undergraduate psychology • Planned and led discussion sections: facilitated small-and large-group activities while evaluating students based on performance and participation • Prepared and delivered full-length lectures regarding human cognition as it relates to language, thinking, and reasoning to class of 500 students

  • University of Michigan - Rackham Graduate School

    Master of Science (M.S.)

    Psychology- Personality and Social Contexts

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