John Bowen

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John Bowen

John T. Bowen

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Biography

University of Houston - Hotel amp Restaurant Management

Managing Partner at InterAmerican Hospitality Services
Hospitality
John T.
Bowen
Houston, Texas Area
John has gained extensive industry experience in hospitality management. He has coupled industry experience with a B.S. in Hotel Administration from Cornell and a PhD in marketing from the Mays School of Business at Texas A&M. He has used this knowledge to help organizations create a sustainable competitive advantages. He is co-author along with Philip Kotler of the leading hospitality marketing textbook in the world, which is currently published in nine languages.

John spent ten years in Las Vegas, where he worked with both casino resorts and gaming equipment manufacturers to help them understand players' consumer behavior. After arriving in Houston, home of the World's largest medical center, John has helped hospitals create a more patient centric environment using the principles of hospitality management.

John's familiarity with research principles has taught him how to research, support and defend statements. This makes him an ideal expert witness. John has an international reputation for his leadership in hospitality education and is frequently called upon to review and help set-up educational programs.

Experience

  • University of Houston

    Professor and Former Dean, Conrad N. Hilton College of Hotel and Restaurant Management

    Consistently ranked as one of the top hospitality programs in the United States
    ➢ Dean June 2003 to June 2015
    ➢ Increased both student enrollment and the academic quality of students
    ➢ Developed alumni support, including record financial support from alumni
    ➢ Created external campuses in Lima, Peru, and San Antonio, Texas
    ➢ Partnered with EHL Lausanne and SHTM at Hong Kong Poly U to create a unique Global MS
    ➢ Hilton Hotel operated by the college under went a $12 million dollar self-funded renovation
    ➢ Teach courses in hospitality marketing, marketing analytics, and gaming resort management
    ➢ Instructor in the College's executive development programs
    ➢ Founding editor of Hospitality and Tourism Marketing Professors, htmktgprofessors.com

  • University of Houston

    Assistant Professor, Conrad N. Hilton College of Hotel and Restaurant Management

    *Taught a variety of courses including lodging management, food science, banquet and catering management, and marketing courses.
    *Served as Interim Associate Dean.

  • University of Nevada Las Vegas, William F. Harrah College of Hotel Administration

    Professor

    UNLV is one of the best known and largest hospitality programs in the United States
    *Directed the college's graduate programs
    *Taught courses in hospitality marketing, research methods, casino marketing and player development
    *Developed one of the first online masters degree programs for hospitality managers
    *Worked with both casino resorts and gaming equipment manufacturers to understand players' consumer behavior

  • Bond University

    Associate Professor, College of Business

    Bond was the first major private university in Australia
    *Directed the marketing and hospitality faculty in the College of Business.
    *Taught summer school for the University of Sydney's College of Business graduate program.
    *Annual instructor in Sheraton Asia Pacific's War College
    *Taught in Bond's executive development programs
    *Conducted a major project for a bank to determine their customer's perceived importance of different product features and identify how well the bank was serving customers on these features.

  • InterAmerican Hospitality Services

    Managing Partner

    IAHS specializes in marketing and feasibility studies for hospitality and healthcare organizations
    ➢ Consumer behavior research including focus groups and programs to develop customer loyalty
    ➢ Develop marketing strategies that result in sustainable competitive advantages
    ➢ Improving customer service to improve the bottom line
    ➢ Brand development and re-positioning
    ➢ Hospital patient satisfaction assessment and improvement
    ➢ Feasibility studies
    ➢ Expert witness

Education

  • Cornell University

    B.S.

    Hotel Management

  • Texas A&M University - Mays Business School

    Ph. D.

    Marketing

  • Texas A&M University-Corpus Christi

    MBA & M.S.

    Management, Curriculum and Instruction

Publications

  • Marketing for Hospitality and Tourism

    Pearson

    The most widely used Hospitality marketing textbook *Comprehensive and innovative, managerial and practical, state-of-the-art and real-world *Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace *Published in eight languages

  • Marketing for Hospitality and Tourism

    Pearson

    The most widely used Hospitality marketing textbook *Comprehensive and innovative, managerial and practical, state-of-the-art and real-world *Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace *Published in eight languages

  • Restaurant Marketing For Owners And Managers

    Wiley

    The complete guide to marketing for restaurant managers. *Applicable to the day-to-day operation of a foodservice business *Includes strategies linking the location and design of a restaurant with its menu and pricing *Guidance on how to implement a marketing plan and budget.

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