John D. Potter
- Courses2
- Reviews9
- School: University of North Florida
- Campus:
- Department: Communication
- Email address: Join to see
- Phone: Join to see
-
Location:
1 UNF Dr
Jacksonville, FL - 32224 - Dates at University of North Florida: December 2011 - January 2020
- Office Hours: Join to see
N/A
Would take again: No
For Credit: Yes
0
0
Not Mandatory
Poor
I feel like Prof. Potter wasn't for me. Lectures are terrible. He wasn't engaged throughout the sem, he favors students, and he even requires students to purchase a $100 access code through the publisher. He gives one group project throughout the sem. He also gives two exams and they cover so much material that it's really a struggle to retain the information.
Biography
University of North Florida - Communication
Resume
2015
Ponte Vedra Concert Hall
2013
Help shape course curriculum in the Communications Department to best fit employers needs. Advise faculty and students on the Media and Advertising Business.
University of North Florida
Marketing Strategy
Integrated Marketing
Team Building
New Media
Management
New Business Development
Mobile Marketing
Sales Process
Television
Strategic Partnerships
Sales Management
Online Advertising
Broadcast
Account Management
Advertising Sales
Digital Media
Media Planning
Marketing
Advertising
Strategic Thinking
Potter
2011
University of North Florida
Flagler College
Jacksonville
FL
Teaching courses in the Department of Communications
Adjunct Professor
University of North Florida
Jacksonville
Florida
General Sales Manager
WFOX
EFOX TV COX Media Group
American Marketing Association
Jacksonville Seminole Boosters
University of North Florida
Advisory Board Member College of Communications
Jacksonville Track Club
Northwestern University - Kellogg School of Management
NAB General Manager Training
Psychology
BS
Florida State University
MS
Communications
Google AdWords Certified
Google Ad Words
Digital Media Salesperson Certification
Internet Advertising Bureau
2001
AdSpies.com
WFOX
EFOX TV COX Media Group
Jacksonville
FL
Director of Sales
WAWS
WTEV
EAWS
Newport Television
Responsible for the sales and marketing of newspaper advertising monitoring service to over 160 national daily newspapers and 40 broadcast properties. Recruited
lead and managed inside and outside sales force. Negotiated contracts and serviced major marketing partner and client Nielsen Media.
AdSpies.com
1999
The Patriot Network-BroadcastLinks.com
Cox Media Group WJAX WFOX
Responsible for obtaining and negotiating international program content and generating advertising revenue for this start up Internet company. The company’s business plan was to provide Hispanic news from around the world through U.S. television stations’ Internet sites
in top Hispanic markets.
The Patriot Network-BroadcastLinks.com
1996
Teacher
positive leader
personnel developer
team builder
effective communicator
strong persuader
strategic thinker
creative problem solver leader focused on building teams
simplifying processes
developing/packaging sales products
executing creative ideas and campaigns
generating new business all resulting in maximum revenue and market share growth.\n\nWhat turns me on are results; for students
clients
the people I work with and the organization I work for. Results for students are those ah ha moments
gasping new concepts and landing that first career position. Results for clients is the return on advertising investment they get by working with my team and me. Bottomline it is the growth I see in my people personally and professionally. \n
Jack
Potter
WJXX-TV Allbritton Communications
Developed and executed all sales
traffic
and marketing functions and systems for this start up ABC affiliate. Built the sales department from the ground up
exceeded revenue expectations
and overachieved market share.
WJXX-TV Allbritton Communications
Cox Media Group WJAX WFOX
Jacksonville
Florida
I lead a talented group of marketing experts who maximize results for our clients by deploying the assets of Digital and Broadcast Media. We analyze clients businesses for marketing opportunities
devise strategies and execute campaigns meticulously resulting in desired return on investment.
General Sales Manager
St. Augustine
Florida
Teaching courses in the Department of Communications
Adjunct Professor
Flagler College
1984
WJXT-TV Post Newsweek Stations
WAWS
WTEV
EAWS
Newport Television
Responsible for all aspects of the sales department of this hallmark CBS affiliate. Positions held: Account Executive
Retail Development Manager
National Sales Manager and Local Sales Manager.
WJXT-TV Post Newsweek Stations
