Jocelyn S. Lai
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- School: University of Oklahoma
- Campus:
- Department: Journalism
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Location:
660 Parrington Oval
Norman, OK - 73019 - Dates at University of Oklahoma: -
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Biography
University of Oklahoma - Journalism
Director of Talent Acquisition | Let's meet at #GHC19!
Marketing & Advertising
Jocelyn S.
Lai
Pittsburgh, Pennsylvania
Jocelyn's sweet-spot is restructuring, launching and scaling organizations and teams, from a talent perspective.
Most notably, Jocelyn has played critical roles in rebranding and streamlining organizations to attract and retain talent, restructured and opened up new offices in the U.S. and Asia Pacific, and built recognized recruiting departments from the ground up.
Due to her background in media planning, analytics and business development, Jocelyn takes pride in always producing business results and value from a talent-first perspective.
Jocelyn is a regular public speaker and has been recognized by the American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, The Wall Street Journal, and SXSW for her achievements.
Jocelyn holds a B.S. and M.A. in Advertising from The University of Texas at Austin.
Follow Jocelyn's tweets: @jocelynslai
Experience
Droga5
Talent Director
• Hired to build the agency’s first Recruitment team to implement and support an aggressive plan for agency scaling.
• Developed and sold in the recruiting vision, capabilities, team structure, and budget, rooted in building talent intelligence, employer brand experience and KPIs.
• Oversaw all recruiting efforts and strategy; led, trained and managed a team of seven, bringing in over 200 new hires within 12 months.
• Implemented a new applicant tracking system and re-negotiated all vendor contracts; evaluated the value of and built out an employee referral program.
• Analyzed and re-designed the candidate and employee on-boarding experience: including travel accommodations, branded collateral, career fair presentations, on-boarding presentations, employee check-ins.
• Decreased headhunter utilization and revamped offer negotiation process and strategy, saving the agency $2MM within the first four months.
• Led the re-design and launch of a new careers page, which involved an ATS implementation.
• Conducted deep competitive and strategic analyses to develop a year-round internship program, relevant to the incoming employee generation.
• Developed, sold in to executives, and led production of a summer internship competition concept, which was recognized by Adweek magazine.
• Partnered with PR to establish a Droga5 brand voice and increase awareness of and affinity towards Droga5 amongst prospective candidates.
• Talent business partner to executives: retention, staff planning, re-structuring, trainings, client on-boarding, salary bands, market realities.R/GA
Recruitment Manager
Recruited for: San Francisco, Los Angeles, Portland, New York City, Austin, London.
Involved in restructuring and opening of specific offices.R/GA
Recruitment Manager
Head of talent for APAC region: Opened up Shanghai. Restructured Singapore. Grew Sydney.
University of Oklahoma
Adjunct Professor
Teaching and coaching students on how to prepare for the real world.
• Developed and teaching a new course that focuses on helping students prepare for the real world. Topics covered: personal branding, building a strong resume, interviewing skills, salary negotiation, presentation skills, leadership skills, personal values, basics to management skills, among many others.
• Fall 2016: More than 50% of the class progressed beyond first round interviews and 28% were offered full-time jobs prior to graduation.
• Fall 2017: 75% of the class received job interviews, 33% were offered jobs, 100% of offered jobs were accepted.
• Spring 2018: 74% of the students were offered employment before graduation; 26% received more than one offer.jsl talent consulting
Principal & Founder
All things talent for creative organizations.
Global and able to travel.
• Talent Placement
• Recruiter Training
• Strategy, Growth & Operations
• Career Coaching, Job Hunt Training
• Diversity & Inclusion
• Technical Project Management, Software Implementation
Recent clients:
• Media companies
• Advertising agencies
• Startups
• Higher education
Integrity. Quality. Care.Duolingo
Director of Talent Acquisition
Duolingo is a language-learning platform and the most downloaded education app in the world with over 300 million users.
Our mission is to develop the best education in the world and make it universally available.
2018 Inc. Best Places to Work
2018 Entrepreneur Top Company Culture List
2018, 2017, 2013 Most Innovative Company by Fast Company
Headquartered in Pittsburgh, PA.
Education
The University of Texas at Austin
Magna cum Laude, B.S.
Advertising (Media Planning focus); Minor: Chinese
Texas Advertising Group: Led, created opportunities for, and educated over 200 members; worked closely with industry professionals. Effective management style increased membership by 111% in one year, attracting more than one-third of undergraduate Advertising students.The University of Texas at Austin
M.A.
Advertising
Thesis: The Gap Between Advertising Practitioners and Academicians
Publications
Droga5 Will Hire a Design Intern This Weekend, but Only via Instagram
Adweek
Droga5 Will Hire a Design Intern This Weekend, but Only via Instagram
Adweek
When Recruiters Know Where You Are
The Wall Street Journal
Droga5 Will Hire a Design Intern This Weekend, but Only via Instagram
Adweek
When Recruiters Know Where You Are
The Wall Street Journal
The New Resume: It's 140 Characters
The Wall Street Journal
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