Experience

• Lasell University

  Adjunct Faculty

  Teaching Advertising and Branding Health Services classes

• Tufts University | Experimental College

  Part-time Lecturer

  Teaching Digital Marketing

• ACE Surgical Supply Co., Inc.

  CEO/CMO - ACEuropa S.A: European subsidiary of ACE Surgical Supply Co., Inc.

  Oversaw all functional areas including finance, staffing, marketing, operations and international business affairs.
  

• Cambridge College

  Senior Lecturer

  Senior Lecturer at Cambridge College - School of Management
  Teaching Graduate Courses: Digital Marketing and Social Media Marketing

• Tufts University - The Fletcher School of Law and Diplomacy

  Assistant Director, Digital Marketing & Communications

  Managing all Fletcher School Marketing and digital media channels; including website, microsites, newsletters (MailChimp), social media (Hootsuite), SEO, SEM and video (YouTube).
  • Work in close collaboration with Admission to develop and execute marketing strategies to meet the schools’ enrollment goals.
  • Responsibilities also include developing and implementing traditional and digital marketing strategy across multichannel.
  • Managed the migration of the Fletcher School website from Sitecore to Drupal.
  • Interacting with internal and external stakeholders.

• Henry Schein | ACE Surgical Supply. Inc.

  Director of European Marketing | International Marketing

  Oversee 20+ representatives internationally with full accountability of all marketing initiatives. Travel extensively to support partners sales teams; negotiate with distributors and business partners.
  
  Present seminars globally, prepare white papers, ROI documents and marketing collateral. Develop forecasts, conduct SWOT analyses and plan sales cycle globally.
  
  Responsible for overseeing complex multi-channel campaigns and working with other managers to create innovative marketing strategies.
  
  Developed and implemented digital marketing plans utilizing Marketing Automation, Inbound marketing methodologies, which resulted in annual worldwide sales growth of 20%-25% over two years.
  
  Delivered multichannel campaigns across e-mail, web, mobile, and social media which improved quantity, quality and timeliness of leads. Improved response rate by 20%
  
  Successfully managed a complete redesign and launch of the new company e-commerce platform with Google Analytics integration.
  
  Defining campaign goals. Translating goals and objectives into actionable and measurable digital marketing programs