Northeastern University

Professor of Communication

October 2018-present/2004-2008 (5 years)
Teaching graduate-level “PR Strategies & Planning” using Blackboard in the College of Professional Studies. Previously, taught undergraduate-level “Principles & Practices of Advertising” in the College of Communication Studies.

Jo Inc.

Principal/Consultant

OWNER of regional marketing communication boutique agency handling marketing, public relations, advertising, copywriting, website content, social media, video production/editing, blogging/vlogging and event planning/management for regional clients including (or past clients) Boston Red Sox, Qdoba, Old House Parts, Kate Nelligan Designs, Bradbury Bros. Market, Planet Botanicals, Maritime Realty, Fine Booksellers, Graves Memorial Library and other clients. Concentration on strategic and creative problem-solving and program implementation which help increase an organization’s visibility on- and off-line; improve awareness about new products; elevate customer retention and product usage; improve employee morale/loyalty and impact community attitudes.

Lasell College

Associate Professor of Communication (adjunct)

Teach/creator online undergraduate- and graduate-level “Writing for PR Professionals;” “Media Relations,” "Organizational Communication," "Principles in Public Relations"PR Ethics" and “Communicating in Groups and Teams” (using Moodle and Canvas)

Tourist & Town newspaper

Feature Writer/Columnist/Special Edition Editor

Feature writer for Tourist & Town (largest-printed and oldest newspaper covering York County, Maine, bi-monthly circ. 15K) covering full-length features, business profiles and special editions. Columnist for Out & About (society section) and Maine News Briefs (compilation). Special Edition Edition responsible for creation and content of quarterly special editions including copywriting, photography and advertorials. Handles strategic marketing, story-idea generation and promotional concepts. Editing, proofing and headline writing.

Simmons College

Public Relations and Marketing Communication Program

STRATEGIC Communications and Marketing Communications Leader/Program Development
Direct the Public Relations/Marketing Communication Major and Minor Program (a joint major between the Business and Communication Schools), in 2018, the fourth largest at the institution increasing its projected enrollment sevenfold in fewer than four years despite an overall decline in the college’s undergraduate population. A full-time faculty member responsible for the program launch, marketing, promotion and assessment. Developed expertise in higher education while staying on cutting edge of industry best practices and current research.
CREATIVE Coach for the Simmons National Student Advertising Competition regionally capturing third place for Pizza Hut and fifth place for Snapple clients. Pizza Hut used the Simmons College slogan “An App For Your Appetite” and its Super Bowl ad concept in its national campaign.
RESULTS-ORIENTED Millennial Advisor. Teaching courses in principles of marketing communication, media relations, advertising, public relations, public speaking, writing, organizational communication and structure, event planning and management, business management, career development, online learning, sports communication, publicity and life skills. Drive meaningful education, branding and leadership initiatives that engage students, influencers and community leaders.

Public Relations Society of America

Member

Public Relations Society of America

Member

Public Relations Society of America

Member

Public Relations Society of America

Member

Public Relations Society of America

Member

Public Relations Society of America

Member