Resume

• 2019

  Candidate for Doctor of Business Administration

  Expected graduation in May 2024.

  University of the Incarnate Word

• 2015

  Hill Country Rover Rally

  San Antonio

  Texas Area

  Brought in to Acxiom to build out and lead Marketing for the Partner Sales division at Acxiom where my team is responsible for supporting the Partner Sales team and building strategic relationships with key partners and driving growth in revenue for Acxiom’s Tier 1 clients. Worked alongside sales executives to drive strategic planning

  build relationships

  build media and content plans

  and design GTM activities for clients and partners in Americas

  EMEA

  and APAC.\n\n•\tWorked alongside the Partner’s Marketing leadership to develop a phased GTM plan to drive brand awareness

  top of the funnel leads

  pipeline growth and bottom line revenue. GTM plans included Search

  paid media

  print and media content creation

  sales enablement

  sales training and events.\n\n•\tVideo below of my presentation at MarTech 2017 discussing the Open Garden and Data Fragmentation

  Director

  Partnership Marketing

  Acxiom

  San Antonio

  Texas Area

  I help Fortune 500 and Fortune 100 companies explore the path to digital transformation. I help them understand how Adobe's products

  solutions

  and platforms can benefit their digital transformation efforts and help to empower their teams and achieve their overall digital-related goals. Through strategic mapping

  consulting and education

  I provide technical support

  strategy

  and expertise on the entirety of the Adobe Experience Cloud. This includes Adobe Analytics (formerly known as Omniture SiteCatalyst)

  Adobe Target (formerly known as Test&Target)

  Adobe Campaign

  Adobe Audience Manager

  Adobe Experience Manager

  Adobe Advertising Cloud

  Marketo

  and Magento.

  Solutions Consultant

  Adobe

  Texas

  Hill Country Rover Rally is an annual non-profit offroad event put together independently by Land Rover enthusiasts across South and Central Texas. Our goal is to host an inexpensive Rovering event that is fun for family and friends

  where Rover fanatics can enjoy offroading and comraderie in a safe and controlled environment. Hill Country Rover Rally is an independentally owned 501C3 nonprofit organization and not affiliated with Land Rover.\n\nLearn more at http://www.hillcountryroverrally.com

  Co-Founder & Treasurer (Non-Profit Event)

  Hill Country Rover Rally

  San Antonio

  Texas Area

  Selected to join an Advisory Committee for Northeast Lakeview College in their development and release of a new Social Media Marketing degree. We are tasked with helping to identify curriculum and courses necessary for a student earning the degree to be relevant and hirable upon graduation.

  Social Media Marketing Advisory Committee

  Northeast Lakeview College

  Co-hosted by Jeremy Roberts and Sameer Khan

  #AnalyticsToday is a podcast focused on Big Data and Analytics and the latest trends in the digital world.\n\nCheck out our Podcast at https://soundcloud.com/analyticstoday.

  #AnalyticsToday Podcast

  Left Brain + Right Brain

  San Antonio

  Texas Area

  Learn more about Left Brain + Right Brain at https://www.lbplusrb.com.\n\nLeft Brain + Right Brain is a digital marketing conglomerate that brings together the best talent in marketing consultants

  educators and digital services with years in the corporate world

  public sector

  small business and start-ups. Our mission is to empower individuals and businesses seeking personal growth and professional development by teaching and advocating the value and practice of Left Brain + Right Brain.\n\nWe follow the principles of analytical and creative marketing and develop custom marketing solutions that drive data driven personalized marketing + customer experience. \n\nWe believe in integrating science with art

  numbers with facts

  and quantitative with qualitative to drive results based on realistic and proven goals.\n\nWe special in digital marketing consulting services and educational training services. Visit our website to learn more.

  Founder & CEO

  San Antonio

  Texas Area

  Board of Directors

  St. Anthony Catholic School

  San Antonio

  Texas Area

  I teach an undergraduate core course on Digital Marketing where I focus on comprehension

  analysis

  and a holistic understanding of Digital Marketing rather than having them memorize a glossary and learn things that they will just forget the next semester. It's all about changing the way they think and the way they approach digital marketing.\n\nIn this class

  students will focus on the following topics:\n- Marketing Strategy\n- Buyer Personas\n- Buyer Journeys\n- Marketing Campaigns\n- Landing Pages\n- A/B Testing\n- Paid Search\n- On-Page and Off-Page SEO\n- Display Ads\n- Retargeting\n- Email Marketing\n- Marketing Automation\n- Social Media Marketing\n- Content Marketing\n- Content Mapping\n- Mobile Marketing\n- Event Marketing\n- Marketing Analytics\n- KPIs

  Adjunct Professor of Marketing

  Texas A&M University-San Antonio

  San Antonio

  Texas Area

  I am an active Board Member of the Greater San Antonio Chapter of the American Red Cross serving all counties from Laredo

  TX up through New Braunfels

  TX. I also Chair the Mission Committee for this chapter and am responsible 1) volunteer recruitment 2) volunteer net promoter score and 3) supporting the delivery of the Mission of the Red Cross.

  Board Member & Mission Commitee Chair - Greater San Antonio

  American Red Cross

  San Antonio

  Texas Area

  Board of Directors

  San Antonio Hispanic Chamber of Commerce

  Graduate

  Rackspace Emerging Leaders Program

  Member

  The Greater San Antonio Chamber of Commerce

  Council Member

  Harland Clarke Diversity & Inclusion Council

  Gather research and work with the nonprofit and volunteer team to define the marketing strategy. Help to set the strategy for brochure and branding Service Grants.

  Volunteer Marketing Manager

  Taproot Foundation

  I was asked to teach a class on online marketing principles and social media integration.

  MBA Program Guest Lecturer

  St. Mary's University

  Member of Class 37

  Leadership San Antonio

  Corporate Member Advisory Board - IBM

  Digital Analytics Association

  Provides assistance to and protection of local small businesses involved with the Chamber while communicating the value and importance of small businesses; determines how the Chamber’s current activities can best serve its small businesses; makes recommendations on how the Chamber can advocate on behalf of and provide recognition to small businesses.

  Small Business Committee Member

  San Antonio HIspanic Chamber of Commerce

  Exhibits & Education Committee Member

  Witte Museum

  Rackspace Inclusion and Innovation Steering Committee

  Innovation Subcommittee

  AMURT (Ananda Marga Universal Relief Team) is an international charitable organisation for emergency relief and sustainable development cooperation. Our guiding principle is the belief that a team of highly motivated and dedicated people can make an important difference to the lives of countless individuals living in extreme poverty. The success of this principle has inspired people in many countries all over the world to work tirelessly together in order to alleviate the suffering and ameliorate the living conditions of such individuals.

  Volunteer

  AMURT - Ananda Marga Universal Relief Team

  American Marketing Association

  Spanish

  English

  Thai

  Boston University PharmaSim Marketing Simulation Contest

  Winner and Record Holder 2005 Boston University PharmaSim Marketing Simulation Contest

  Boston University

  Freeman School Rebuilding New Orleans Contest

  Finalist in the Freeman School Rebuilding New Orleans Contest

  Tulane University

• 2005

  Attended Boston University as a displaced student during Hurricane Katrina while earning MBA from Tulane University.

  Marketing/Management

  Winner and Record Holder 2005 Boston University PharmaSim Marketing Simulation Contest

  MBA

  Marketing and Management

  Freeman Consulting Group

  American Marketing Association

  Finalist in the Freeman School Rebuilding New Orleans Contest

• 1996

  BBA

  Marketing/General Business

  Lambda Chi Alpha International Fraternity

  American Marketing Association (Vice President/President)

  Captain - Ethical Debate Team

  St. Mary's University

• 1992

  Centennial Citizenship Award

  Community Service Award

  Varsity Soccer

  Varsity Lacrosse

  St. Mary's Hall

  Emerging Leaders Program

  Rackspace Hosting

  Inbound Certified

  HubSpot Academy

  CloudU

  Rackspace Hosting

• #AnalyticsToday Podcast

  #AnalyticsToday is a podcast focused on Big Data and Analytics and the latest trends in the digital world. Hosted by Jeremy Roberts and Sameer Khan.

  #AnalyticsToday Podcast

  Land Rover Event | Hill Country Rover Rally

  Hill Country Rover Rally is an annual non-profit offroad event put together independently by Land Rover enthusiasts across South and Central Texas.

  Land Rover Event | Hill Country Rover Rally

  MARTECH 2017

  This is \"MARTECH 2017\" by Acxiom on Vimeo

  the home for high quality videos and the people who love them.

  MARTECH 2017

  Rackspace Hosting

  Volunteer/Fundraiser

  Inner City Development

  Marketing Mentor

  I am a volunteer and mentor at Launch SA focused on helping people with their marketing needs.

  Launch SA

  Leadership San Antonio - Class 37

  Leadership San Antonio is an esteemed leadership program that brings together leaders with diverse backgrounds

  values and points of view to examine the nature and inner workings of San Antonio

  and discuss the issues

  challenges

  and problems facing our community. Each class is a select group of people who share a common desire for a life-long commitment to the betterment of San Antonio.\n\nLeadership San Antonio (LSA) is a jointly sponsored program of The Greater San Antonio Chamber of Commerce and The San Antonio Hispanic Chamber of Commerce. It provides a learning experience for existing and emerging leaders who live and work in the San Antonio metropolitan area. Participants of the program are given the opportunity to develop an understanding of the promises and challenges facing our community.

  San Antonio Hispanic Chamber of Commerce

  Volunteer

  Caritas Christi Health Care

  Marketing Manager

  Taproot Foundation

  Leadership San Antonio Steering Committee - Class 42

  Leadership San Antonio is an esteemed leadership program that brings together leaders with diverse backgrounds

  values and points of view to examine the nature and inner workings of San Antonio

  and discuss the issues

  challenges

  and problems facing our community. Each class is a select group of people who share a common desire for a life-long commitment to the betterment of San Antonio.\n\nLeadership San Antonio (LSA) is a jointly sponsored program of The Greater San Antonio Chamber of Commerce and The San Antonio Hispanic Chamber of Commerce. It provides a learning experience for existing and emerging leaders who live and work in the San Antonio metropolitan area. Participants of the program are given the opportunity to develop an understanding of the promises and challenges facing our community.

  San Antonio Hispanic Chamber of Commerce

  5th Grade Counselor

  A tremendous opportunity to meet with 5th grade kids in underprivileged areas twice a month

  and speak to them about the joys and opportunities of going to college and getting a degree.

  College Bound

  Volunteer Marketing Consultant

  Catholic Charities Archdiocese of New Orleans

  SXSW EDU Mentor

  SXSW

  Volunteer

  Ananda Marga Universal Relief Team (AMURT)

  Marketing

  Digital Marketing

  SEM

  SEO

  Email Marketing

  Sales

  Partner Management

  Management

  Lead Generation

  Partnership Marketing

  Salesforce.com

  Online Advertising

  Social Media Marketing

  Integrated Marketing

  Marketing Strategy

  Strategic Partnerships

  Business Development

  Strategy

  Leadership

  Online Marketing

  Social Sales and Marketing Revolution

  Social media plays an important role in the demand generation funnel adding credibility to the sales process. Social may or may not directly drive conversions in your organization

  but it certainly helps connect the dots within your marketing channels. Think of social as a bridge between your marketing campaigns and sales conversion process. A bridge that helps drives qualified leads and loyal customers.

  Social Sales and Marketing Revolution

  The IBM Commerce Blog holds a collection of my product marketing and digital marketing content published.

  Digital Marketing and Customer Analytics

  Digital Marketing

  Management Best Practices

  Entrepreneurial Insights by Jeremy Roberts

  This blog is a collection of articles and content that I have created around Digital Marketing

  Management Best Practices

  and Entrepreneurial Insights. My content takes inspiration from personal experiences in the workplace and amongst my peers. My goal with this content is to highlight how to analyze and approach a situation in the workplace and offer a strategic solution to achieving the best possible outcome.

  Digital Marketing

  Management Best Practices

  Entrepreneurial Insights by Jeremy Roberts

  How To Integrate Social Media Into Your Marketing Programs

  Today’s B2B marketers increasingly feel the pressure to quickly adopt social media and integrate it into their daily marketing activities. It’s not just the internal pressure from leadership but the constant bombardment of sales reps from the hundreds of vendors now pushing social media tools

  analytics platforms

  engagement platforms and lead generation programs. This pressure pushes most B2B marketers to make quick decisions based purely on resources and budget.

  How To Integrate Social Media Into Your Marketing Programs

  Last week

  we presented at Salesforce’s Dreamforce 2012 conference on the topic of social sales and marketing enablement. Here is a brief overview of our presentation along with the slides.

  Rackspace Marketing Presents At Dreamforce 2012

  What is social content? Most social media professionals will say that social content is the conversation that happens within Facebook

  Twitter or LinkedIn. Yes

  that is true. But what about the articles

  whitepapers and technical documents that are typically attached to that social conversation? Is that content really social content or is it just content that you have posted on a social media community or network? Posting flat content on social media channels does not make it socially centric nor does it really do its part to compliment the conversation. (How come? Because it’s one-sided and doesn’t prompt engagement.)

  Creating Social Content

  Jeremy

  Roberts

  San Antonio Hispanic Chamber of Commerce

  Northeast Lakeview College

  Adobe

  #AnalyticsToday Podcast

  St. Anthony Catholic School

  Left Brain + Right Brain

  Acxiom

  Texas A&M University-San Antonio

  American Red Cross