Resume

• 2005

  Masters of Business Administration

  Business Administration and Management

  General

  Goodman School of Business at Brock University

  Certified Management Accountant (CMA)

  Certified Management Accountants Ontario

  Business

  Harvard Business School

  Integrated Sales & Marketing Strategies

  Schulich School of Business - York University

  Chartered Marketer

  Canadian Marketing Association

  Chartered Professional Accountant

  Chartered Professional Accountants of Ontario (CPA Ontario)

  Strategic Management

  Schulich School of Business - York University

• 1999

  Bachelors of Business Administration

  Accounting & Economics

  University of New Brunswick

• Help with strategic analysis and push the mandate forward.

  Ostomy Canada Society

  Communication

  Research

  Financial Analysis

  Business storytelling

  Strategic Planning

  Financial Planning

  Business Analysis

  Financial Variance Analysis

  Forecasting

  Leadership

  Time Management

  Coaching

  Critical Thinking

  Cross-functional Team Leadership

  Internal Controls

  Collaboration

  Presentation

  Problem Solving

  Performance Management

  O'Leary CPA

  CMA

  MBA

  BBA

  CM

  Jeffrey

  Chartered Professional Accountants of Ontario (CPA Ontario)

  Maple Leaf Foods

  University of Guelph

  Canadian Marketing Association

  Toronto

  Canada Area

  •\tOne of three core national facilitators and instructional designers for the newly launched Chartered Marketer Designation as offered by the Canadian Marketing Association.

  Contract Consultant for Learning Development & Instructional Services

  Canadian Marketing Association

  Ontario

  Canada

  •\tDelivered insightful conclusions that fostered category and customer growth by leading the development and execution of the commercial sales planning cycle for a team of thirty sales professionals

  including six Vice Presidents.\n•\tSynergized Selling

  General and Administrative budgets (+$40M) and trade listing spend (+$8M) across customer sales teams by proactively utilizing zero based budgeting and engaging key stakeholders with identified cost savings opportunities as compared to budget.\n•\tGrew margin and sales volume by designing

  preparing and managing Vice President financial reports including recommendations using category insight and historical customer promotional behavior.

  Sales Finance Manager

  Maple Leaf Foods Inc

  Ontario

  Canada

  •\tReceived company award for outstanding performance in securing the fiscal 2009 financial plan (+$200M) by fostering buy in from marketing

  sales

  costing and other functional departments. \n•\tOptimized category mix to enhance margin by providing weekly forecasts and quantitative insights to the President of Maple Leaf Foods.\n•\tOne of the only Category Finance Analysts in the department at the time to rotate across all categories in retail sales

  including process poultry

  lunch kits

  sliced meats

  wieners and bacon. \n•\tGenerated optimal P&L statements by creating cost effective bill of materials in partnership with 5+ Plant Finance Managers across Canada.\n•\tDelivered 100% C3 Compliance in the Advertising and Promotion accrual process resulting in clean audit assessments by KPMG in every fiscal year while in the role.

  Senior Category Finance Analyst

  Maple Leaf Foods Inc

  Ontario

  Canada

  •\tConsistency receives “Exceeds Expectations” on all student evaluations across all courses at every institution.\n•\tRecognized as a top instructor at CPA Ontario in performance management and managerial accounting.\n•\tOne of three core national facilitators and instructional designers for the newly launched Chartered Marketer Designation as offered by the Canadian Marketing Association. \n•\tDeveloped a diverse selection of intermediate and advanced undergraduate business and MBA online and in person curriculum for Brock University and the University of Guelph in the areas of Accounting

  Finance

  and Marketing.\n•\tInitiated an innovative approach to maximize accountability and collaboration among students working in groups by requiring team contracts developed and agreed to by students at the beginning of the semester.

  Sessional Instructor - University of Guelph; Brock University; McMaster University

  Yorkville

  University of Guelph

  Mississauga

  Ontario

  •\tImproved tactics to grow margin and profits by leading the monthly

  quarterly and annual commercial marketing planning processes for a team of fifty marketing professionals

  including ten Vice Presidents and one Senior Vice President.\n•\tIncreased return on investment and efficiency of spend by leading the overall planning and execution of Selling

  General and Administrative budgets

  as well as all Advertising and Promotion spend (+$75M) by delivering stronger forecasts and go forward solutions year over year.\n•\tRecovered the marketing department 8-10% of discretionary spend versus budget in fiscal 2018 by preparing monthly commercial marketing dashboards that provided actionable insights.\n•\tOne out of three direct reports received an internal company promotion in fiscal 2017 due to an invested interest to their growth and professional development.\n•\tImproved profitability and market plans by managing holistic category business reviews to the Senior Executive team with the highest level of quality and fidelity.

  Finance Manager – Marketing\t

  Maple Leaf Foods

  Toronto

  Canada Area

  •\tRecognized as a top instructor at CPA Ontario in performance management and managerial accounting.

  CPA Sessional Leader/Facilitator

  Chartered Professional Accountants of Ontario (CPA Ontario)