Jason Reese

 JasonD. Reese

Jason D. Reese

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Biography

Stephen F. Austin State University - Kinesiology



Experience

  • Texas A&M University

    Graduate Assistant

    I helped teach an online International Sport Business course. In addition, I sole taught activity courses including swimming, ice hockey, weight lifting, and running.

  • University of Mary Hardin-Baylor

    Assistant Professor

    I taught eight sport management courses per year. In addition, I conducted research related to sport pricing and marketing.

  • Stephen F. Austin State University

    Associate Professor of Marketing (Sports Marketing)

    I am the program coordinator of the Sports Business Bachelor of Business Administration program. In addition, I teach in the area of Sports Marketing

  • Stephen F. Austin State University

    Assistant Professor of Marketing

    I was an assistant professor of marketing for five years. I was promoted to the rank of Associate Professor of Marketing with tenure. During this time I was also the Chair of the Faculty Senate.

  • Round Rock Express

    Sales Associate

    I sold group tickets, season tickets, hospitality areas, sponsorships, and broadcasting advertisements. I also assisted with in-game entertainment for all home games.

Education

  • Texas A&M University

    Doctor of Philosophy (PhD)

    Sport Management
    Dissertation Title: Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay-What-You-Want Pricing

  • Texas A&M University

    Master of Science (M.S.)

    Sport Management
    Thesis Title: Fan Satisfaction with the Season Ticket Sales Process

  • Texas A&M University

    Graduate Assistant


    I helped teach an online International Sport Business course. In addition, I sole taught activity courses including swimming, ice hockey, weight lifting, and running.

  • University of Mary Hardin-Baylor

    Bachelor of Science (B.S.)

    Sport Management

  • University of Mary Hardin-Baylor

    Assistant Professor


    I taught eight sport management courses per year. In addition, I conducted research related to sport pricing and marketing.

Publications

  • Fan Satisfaction with the Season Ticket Sales Process

    Journal of Contemporary Athletics

  • Fan Satisfaction with the Season Ticket Sales Process

    Journal of Contemporary Athletics

  • ¡Mucha lucha! Building a Brand

    Journal of the International Academy of Case Studies

  • Fan Satisfaction with the Season Ticket Sales Process

    Journal of Contemporary Athletics

  • ¡Mucha lucha! Building a Brand

    Journal of the International Academy of Case Studies

  • Rugged & Exciting: Examining the Personality of a Mixed Martial Arts Brand

    Journal of Contemporary Athletics

  • Fan Satisfaction with the Season Ticket Sales Process

    Journal of Contemporary Athletics

  • ¡Mucha lucha! Building a Brand

    Journal of the International Academy of Case Studies

  • Rugged & Exciting: Examining the Personality of a Mixed Martial Arts Brand

    Journal of Contemporary Athletics

  • Secondary market behavior during college football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship game

    International Journal of Sport Finance

  • Fan Satisfaction with the Season Ticket Sales Process

    Journal of Contemporary Athletics

  • ¡Mucha lucha! Building a Brand

    Journal of the International Academy of Case Studies

  • Rugged & Exciting: Examining the Personality of a Mixed Martial Arts Brand

    Journal of Contemporary Athletics

  • Secondary market behavior during college football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship game

    International Journal of Sport Finance

  • Effects of Emotions and Team Identification on Pricing in the Secondary Ticket Market

    Sport, Business, & Management: An International Journal

  • Fan Satisfaction with the Season Ticket Sales Process

    Journal of Contemporary Athletics

  • ¡Mucha lucha! Building a Brand

    Journal of the International Academy of Case Studies

  • Rugged & Exciting: Examining the Personality of a Mixed Martial Arts Brand

    Journal of Contemporary Athletics

  • Secondary market behavior during college football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship game

    International Journal of Sport Finance

  • Effects of Emotions and Team Identification on Pricing in the Secondary Ticket Market

    Sport, Business, & Management: An International Journal

  • Profiling the Sports Blogosphere

    Global Sport Business Journal

  • Fan Satisfaction with the Season Ticket Sales Process

    Journal of Contemporary Athletics

  • ¡Mucha lucha! Building a Brand

    Journal of the International Academy of Case Studies

  • Rugged & Exciting: Examining the Personality of a Mixed Martial Arts Brand

    Journal of Contemporary Athletics

  • Secondary market behavior during college football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship game

    International Journal of Sport Finance

  • Effects of Emotions and Team Identification on Pricing in the Secondary Ticket Market

    Sport, Business, & Management: An International Journal

  • Profiling the Sports Blogosphere

    Global Sport Business Journal

  • A Heterogeneous Analysis of Secondary Market Behavior at College Football Bowl Games

    Sport Marketing Quarterly

  • Fan Satisfaction with the Season Ticket Sales Process

    Journal of Contemporary Athletics

  • ¡Mucha lucha! Building a Brand

    Journal of the International Academy of Case Studies

  • Rugged & Exciting: Examining the Personality of a Mixed Martial Arts Brand

    Journal of Contemporary Athletics

  • Secondary market behavior during college football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship game

    International Journal of Sport Finance

  • Effects of Emotions and Team Identification on Pricing in the Secondary Ticket Market

    Sport, Business, & Management: An International Journal

  • Profiling the Sports Blogosphere

    Global Sport Business Journal

  • A Heterogeneous Analysis of Secondary Market Behavior at College Football Bowl Games

    Sport Marketing Quarterly

  • Required Donations: An Empirical Test of Prospect Theory & Framing of Per-Seat Contributions in Intercollegiate Athletics

    Global Sport Business Journal

  • Fan Satisfaction with the Season Ticket Sales Process

    Journal of Contemporary Athletics

  • ¡Mucha lucha! Building a Brand

    Journal of the International Academy of Case Studies

  • Rugged & Exciting: Examining the Personality of a Mixed Martial Arts Brand

    Journal of Contemporary Athletics

  • Secondary market behavior during college football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship game

    International Journal of Sport Finance

  • Effects of Emotions and Team Identification on Pricing in the Secondary Ticket Market

    Sport, Business, & Management: An International Journal

  • Profiling the Sports Blogosphere

    Global Sport Business Journal

  • A Heterogeneous Analysis of Secondary Market Behavior at College Football Bowl Games

    Sport Marketing Quarterly

  • Required Donations: An Empirical Test of Prospect Theory & Framing of Per-Seat Contributions in Intercollegiate Athletics

    Global Sport Business Journal

  • How event significance, pent-up demand, playoff oversaturation and series-clinching euphoria can impact secondary market behavior in Major League Baseball’s postseason

    Journal of Sport Management & Commercialization

  • Fan Satisfaction with the Season Ticket Sales Process

    Journal of Contemporary Athletics

  • ¡Mucha lucha! Building a Brand

    Journal of the International Academy of Case Studies

  • Rugged & Exciting: Examining the Personality of a Mixed Martial Arts Brand

    Journal of Contemporary Athletics

  • Secondary market behavior during college football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship game

    International Journal of Sport Finance

  • Effects of Emotions and Team Identification on Pricing in the Secondary Ticket Market

    Sport, Business, & Management: An International Journal

  • Profiling the Sports Blogosphere

    Global Sport Business Journal

  • A Heterogeneous Analysis of Secondary Market Behavior at College Football Bowl Games

    Sport Marketing Quarterly

  • Required Donations: An Empirical Test of Prospect Theory & Framing of Per-Seat Contributions in Intercollegiate Athletics

    Global Sport Business Journal

  • How event significance, pent-up demand, playoff oversaturation and series-clinching euphoria can impact secondary market behavior in Major League Baseball’s postseason

    Journal of Sport Management & Commercialization

  • A Qualitative Inquiry Into Motivations to Participate in Fantasy Football

    International Journal of Sport Management

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