Jacob Rooksby

 JacobH. Rooksby

Jacob H. Rooksby

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Biography

Duquesne University - Law


Resume

  • 2010

    University of Virginia

    Pittsburgh

    PA

    Implemented academic and non-academic initiatives for the law school

    with special focus on student recruitment

    alumni relations

    community engagement

    interdisciplinary program development

    international programs

    IT infrastructure management

    faculty hiring

    and strategic planning.

    Associate Dean of Administration

    Duquesne University School of Law

    Charlottesville

    VA

    Completed dissertation on university patent enforcement at the university's Curry School of Education.

    Ph.D. Candidate

    University of Virginia

    Pittsburgh

    PA

    Teaching responsibilities included courses in torts

    intellectual property law

    and law & higher education. Tenured starting in the 2017-2018 academic year.

    Associate Professor Of Law / Assistant Professor of Law

    Duquesne University School of Law

    Spokane

    WA

    Professor of Law and Professor of Education

    Gonzaga University

    Spokane

    Washington

    Dean

    Gonzaga University School of Law

    Pittsburgh

    PA

    Member of the firm's intellectual property practice group

    with practice focus on trademark prosecution

    counseling

    and enforcement; IP licensing; copyright procurement and enforcement; and domain name acquisition and brand enforcement strategy.

    Of Counsel

    Cohen & Grigsby

    P.C.

  • 2007

    McGuireWoods LLP

    Gonzaga University School of Law

    Cohen & Grigsby

    P.C.

    Richmond

    VA

    Member of the IP litigation/patents department and higher education practice team

    with practice focus on litigating IP disputes and providing general business representation and IP counseling to corporate and non-profit clients.

    Associate

    McGuireWoods LLP

    President

    Pittsburgh Intellectual Property Law Association

    Doctor of Philosophy (Ph.D.)

    Higher Education

    University of Virginia

    The College of William and Mary

    A.B.

    Hispanic Studies; Government

    M.Ed.

    Social Foundations of Education

    University of Virginia School of Law

    J.D.

  • Carnegie Museum of Natural History

    Intellectual Property

    Licensing

    Technology Transfer

    Intellectual Property Strategy

    Higher Education Policy

    University Teaching

    Higher Education

    Civil Litigation

    The Branding of the American Mind: How Universities Capture

    Manage

    and Monetize Intellectual Property and Why It Matters

    Universities generate an enormous amount of intellectual property

    including copyrights

    trademarks

    patents

    Internet domain names

    and even trade secrets. Until recently

    universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly

    though

    universities have become protective of this property

    claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations

    suing to protect trademarked sports logos

    patents

    and name brands.\n\nYet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book

    I use a mixture of qualitative

    quantitative

    and legal research methods to grapple with those central questions

    exposing and critiquing the industry’s unquestioned and growing embrace of intellectual property from the perspective of research in law

    higher education

    and the social sciences.\n\nWhile knowledge creation and dissemination have a long history in higher education

    using intellectual property as a vehicle for rights staking and enforcement is a relatively new and dangerous phenomenon for the sector. The Branding of the American Mind points to higher education’s love affair with intellectual property itself

    in all its dimensions

    including newer forms that are less tied to scholarly output. The result is an unwelcome assault on the public’s interest in higher education.\n\nPresuming no background knowledge of intellectual property

    and ending with a call to action

    The Branding of the American Mind explores applicable laws

    legal regimes

    and precedent in plain English

    making the book appealing to anyone concerned for the future of higher education.

    The Branding of the American Mind: How Universities Capture

    Manage

    and Monetize Intellectual Property and Why It Matters

    Rooksby

    Duquesne University School of Law

    Gonzaga University