Resume

• 2009

  Cowboys & Indians Magazine

  Modern Frisco Magazine

  FXCM

  Motorola Solutions

  Wrote articles including travel pieces

  advertorials

  book reviews

  memorials

  and journalistic pieces.

  Freelance Writer

  Dallas/Fort Worth Area

  Cowboys & Indians Magazine

  Waco

  Texas Area

  Taught Freshman Composition and British Literature

  creating curricula for each class.

  Instructor

  McLennan Community College

  Frisco

  Texas

  Coordinated with printers

  distributors

  designers

  photographers

  and account executives to produce this monthly

  full-color magazine. Ran Facebook

  Twitter campaigns

  and worked with clients to design ads.\n\nPushed marketing strategies through the reader experience. Worked with all members of the marketing team to build and implement the overall look and feel of digital and print communication.

  Publisher

  Modern Frisco Magazine

  I develop content strategies that tie core business objectives – supplying video evidence ecosystem to law enforcement agencies – to the end user’s needs. I manage content creation schedules

  allocate project budgets

  create content strategy deliverables throughout the project lifecycle

  then measure results.

  Motorola Solutions

  TRIdigital Marketing

  Plano

  TX

  Create technology-based business-to-business marketing materials

  including blogs

  emails

  whitepapers

  website content

  and eBooks using SEO strategies and marketing best practices.\n\nDevelop core B2B and B2C content and campaigns to generate qualified leads for national clients in an agency setting.

  Copywriter

• 2007

  Wide Array

  ClubCorp

  Developed and created an independent publishing house. Compiled

  edited

  designed

  and published\nUpstart Crows and Upstart Crows II: True Stories

  literary collections by various authors from around the country. Designed the ebook How To Be

  Like

  Psychic!

  available through iTunes

  Amazon.com

  bn.com.\n\nAccomplishments\n\n• Participated in a Writer’s Garret publishing panel and manuscript analysis for emerging writers.

  Publisher

  Waco

  Texas Area

  Wide Array

  Dallas/Fort Worth Area

  Created marketing to support communication efforts for corporate and regional campaigns across two hundred private clubs and across a multimillion-dollar website rollout.\n\nManaged all copy to ensure brand identity

  extending creative ideas to websites

  email

  and print collateral. Created and maintained web pages and other digital channels within the content management system.\n\nAccomplishments:\n\nHeaded editorial team on corporate and club sites’ social media plan (Facebook

  Twitter

  etc.).\n\nCreated copy for a multimillion-dollar website rollout for clubs as well as the new corporate site. Worked closely with SEO companies to optimize copy for hundreds of cities.\n\nCreated editorial style designed for ClubCorp’s point-of-view hierarchy: corporate to club

  \ncorporate to public

  club to member

  club to public.

  Marketing Copywriter

  ClubCorp

• 2005

  American Way Magazine

  Panache Partners

  McLennan Community College

  Plano

  TX

  Wrote and edited custom hardcover books including City by Design Chicago

  Distinguished Inns of North America and Spectacular Wineries of Sonoma Country. Developed relationships with world-renowned architects

  designers and industry professionals through probing interviews

  and wrote engaging profiles to reflect their personalities and work

  distilling industry-specific information into reader-friendly concepts. Completed multiple

  custom and international books within tight deadlines

  and in close collaboration with the graphics team to produce high-quality

  creative

  luxury books for international chains (Barnes and Noble

  Borders

  Amazon) and for marketing purposes.

  Editor

  Panache Partners

  Created and wrote the classic literature column “Canon Fodder” for American Way Magazine

  an award-winning

  biweekly

  in-flight magazine on American Airlines (one-million-plus readers every month).

  Freelance Writer

  Dallas/Fort Worth Area

  American Way Magazine

  Plano

  TX

  Create and maintain integrated marketing with a 360-degree understanding of brand identity and product features across international websites

  email cycles

  SEO campaigns

  banner ads

  &c. \n\nDistill complex market information into tactical lead-generating and client-retention educational material.\n\nCollaborate cross-functionally to gather product knowledge

  execute projects

  measure outcomes and refine approaches based on data.\n\nAchievements:\n\nMini Account: Focusing on an under-marketed business segment

  I was a launch lead on one of the fastest growing accounts in the company’s history\n\nFXCM Apps: With focus on SEO and strategic marketing

  I helped this software marketplace expand its global reach.

  Marketing Copywriter

  FXCM

• 2003

  MFA

  Creative Writing

  Fairleigh Dickinson University

• 1999

  BA

  English

  University of North Texas

• Editing

  Press Releases

  Copy Editing

  Social Media Marketing

  Wordpress

  Writing

  Creative Writing

  Brochures

  Direct Mail

  Blogging

  Advertising

  Social Media

  Public Speaking

  Marketing Communications

  Proofreading

  SEO copywriting

  Copywriting

  Books

  InDesign

  Newsletters

  Upstart Crows II: True Stories

  Upstart Crows II: True Stories is a new collection of writings that delves into the hearts and minds of the men and women inside. We asked nineteen authors to tell us something true

  and Upstart Crows II is the answer. Featuring stories of the happy

  the sad

  the embarrassing

  and the whimsical

  Upstart Crows II serves every reader. Included inside: Michael McConnell recruits us as roadies for his rock band; Courtney Smith reveals why The Rolling Stones make us lustful; Maria Chaudhuri gives her mother a chance to sing; and Dr. Barry Phillips plays God. These and many other gripping stories make Upstart Crows II: True Stories a must-have for truth-seekers everywhere.

  Upstart Crows II: True Stories

  Hundreds of high-end homes by leading American and Canadian interior designers are showcased in Visions of Design through crisply designed layouts with large photographs

  descriptive editorial

  and advice-oriented quotes that are sure to elicit a smile. Presented in English

  French

  and Spanish

  the book’s designer introductions capture the uniqueness of the professionals’ backgrounds

  approaches

  and styles. Insightful photo captions explain why the designers chose certain pieces or finishes

  what types of lifestyles their compositions respond to

  and how they came up with the innovative twists that make their designs special.

  Visions of Design

  Upstart Crows is a collection of literary short stories by authors around the country.

  Upstart Crows

  Daniel

  Reid

  TRIdigital Marketing