Resume

• 2014

  OECD - OCDE

  IPG

  Research for the OECD/Global Water Partnership joint Task Force on Global Water Security; Publication: Securing Water

  Securing Growth. \n\nResearch analysis consultant in conjunction with position at McMaster University.

  OECD - OCDE

  Event Marketing/Special Promotions Intern

  \tImplemented Promotions On-site in Chicagoland\n\tCoordinated and Supervised Promotions Event staff \n\tDocumented Project Success through Recap Reports\n

  Clear Channel Media + Entertainment Grand Rapids

• 2011

  HOPE worldwide

• 2009

  Vigyan Vijay Foundation

  S&C Electric Company

  Baer Design Group

  \tConducted Original Ethnographic Research Project about Engineering Innovation among High-\n Voltage Linemen\n\tTracked and Analyzed Lineman Observations of Products for Report to R&D \n\tSuggested Specific Product Construction Implementations and Outreach Activities\n

  S&C Electric Company

• 2007

  Doctor of Philosophy (Ph.D.)

  Fulbright Fellow; Wenner-Gren Fellow; Interdisciplinary Research Fellow at ICGC

  Cultural Anthropology

  University of Minnesota-Twin Cities

• 2006

  Deepalaya

  IMRB International

  Clear Channel Media + Entertainment Grand Rapids

  Clients: Yum! Brands; GlaxoSmithKline – Horlicks; Varkey Group\n\tManaged and Executed Projects from Initial Client Meeting to Report-Out\n\tConstructed Questionnaires for Multiple Indian Language Translations\n\tShaped Brand Image based on Consumer Feedback\n\tManaged Training of Ethnographers and Survey Staff\n\tPerformed Statistical Analysis and Interpreted Data in PowerPoint\n\tExecuted Millward Brown Advertising Pre-testing

  Brand Equity Measurement and Brand Tracking\n

  Quantitative Research Consultant

  New Delhi Area

  India

  IMRB International

• 2005

  The Field Museum

  Proposal Writing

  Marketing Strategy

  Public Speaking

  Strategic Communications

  Consulting

  Research

  Cultural Diversity

  Report Writing

  Team Leadership

  Asia Business Development

  South Asia

  Statistics

  Water

  Qualitative Research

  New Business Development

  Analysis

  Critical Thinking

  Data Analysis

  Strategic Planning

  Quantitative Research

  O'Leary

  SmartRevenue

  Washington University in St. Louis

  McMaster University

  Clients: Lowes

  Yoplait

  Frozen Entrees (client undisclosed)\t\n\tBehavioral Observation of Consumers at Point of Sale\n\tRecorded Quantitative and Qualitative Information in Questionnaires\n\tCoded Survey Data\n\tAnalyzed Data in Recap Report\n

  SmartRevenue

  IPG

  DraftWorldwide (now FCB)

  Client: Sprint PCS Direct Marketing \n\tResearch and Analysis of Market Trends\n\tAdapted Industry Knowledge for Client Reports \n\tDatabase and Graph Interpretation\n\tCommunication Strategy Development\n

  Direct Marketing Account Services Intern

  McMaster University

• 2004

  English

  Urdu

  French

  Hindi

  McMaster University

  Post Doctoral

  Master’s Degree

  Social Science: Anthropology

  The University of Chicago

• 2003

  My demonstrated international record of strategic planning is grounded in insightful data analysis spanning ethnography

  quantitative data and participatory research. My inclusive approach to problem-solving motivates my employees and collaborators to reach higher standards of ingenuity. \n\n

  Heather

  O'Leary

  Campbell Ewald

  Client: Chevrolet\n\tManaged

  Collected and Created Datasets\n\tEvaluated and Executed Methodologies – Ethnography

  Focus Groups\n\tExperience with Constructing Questionnaires; Data Coding and Analyzing \n\tKeen Conceptual Dexterity in Analyzing Quantitative and Qualitative Data \n\tDirected Client based on Findings through PowerPoint and Reports\n\tExtremely Knowledgeable on Data Management Software\n

  Campbell Ewald

  Washington University in St. Louis

  United States

  Lecturer of Anthropology

  \tParticipated in Client Strategy Meetings \n\tAnalyzed Packaging Design\n\tInvestigated New Business Prospects\n\tProofread Copy\n

  Baer Design Group

  Clients: Chevrolet; American Cancer Society; American Heart Association\n\tProject Manager – developed and enforced project schedules\n\tAssisted Historical and Competitive Research\n\tLiaison between Agency Departments \n

  Campbell Ewald

• 2002

  Dance Marathon at the University of Michigan

• 2000

  Bachelor’s Degree

  Double Major: Sociology and Communications

  University of Michigan

  (Graduated in 3 years; University Honors)