H. Stuart Atkins
- Courses12
- Reviews45
- School: California State University Fullerton
- Campus:
- Department: Marketing
- Email address: Join to see
- Phone: Join to see
-
Location:
800 N State College Blvd
Fullerton, CA - 92831 - Dates at California State University Fullerton: December 2008 - January 2020
- Office Hours: Join to see
N/A
Would take again: No
For Credit: Yes
0
0
Mandatory
Poor
Spends about an hour every class talking about how good his business is, unrelated and boring. Has 1huge project that has four parts and a challenging YouTube video. Fifty percent of grade is based off two test that all from books, material that he never lectured about.
N/A
Would take again: Yes
For Credit: Yes
0
0
Mandatory
Awesome
Professor Atkins is great and you can see that he is passionate about what he teaches and that he wants students to get the most out of the class. The lectures do not cover the textbook so you're expected to keep up with reading on your own as the information will be on the exams. There is one big group project and one blog website that must also be created for the class.
N/A
Would take again: Yes
For Credit: Yes
0
0
Awesome
He is one of my favorite professors throughout all of college. Funny, interesting, and passionate. He brings the entire career into the class with lectures, stories, and even guest speakers. There was a big group project and 2 tests. Just put in the effort.
Biography
California State University Fullerton - Marketing
Founder of Atkins Marketing Solutions. Search Specialist, Digital Marketing Consultant & Adjunct Professor of Marketing.
Marketing & Advertising
Stuart
Atkins
Orange, California
Digital marketing agency specializing in Google Ads, Bing, LinkedIn, & Facebook PPC advertising. Atkins Marketing Solution's business model focuses on niche rather than buffet style marketing. What we know about paid search you don't have time to learn.
• Thirty years of professional marketing experience with large, medium, and small businesses.
• PPC Digital Marketing Search Specialist, speaker, author, and adjunct professor of marketing at the largest school of business in California. Helped over 250 businesses since 2008.
I help clients: 1) Find their customers; 2) Audit their marketing. 3) Tell their story.
Atkins Marketing Solutions provides the following digital marketing consulting services:
- PPC Advertising with Google AdWords, Bing, LinkedIn, & Facebook Account Creation, Setup, Refurbishment, Results-based Conversions, Lead Generation & Management, & E-commerce.
- Marketing Consulting for Small & Medium sized businesses
- Internet & Digital Marketing
- Website Design & Development, Content Creation, Copy writing and Messaging
- Website Usability
- Traditional and Digital Advertising Consulting
- Mobile Marketing
Experience
Chapman University
Adjunct Professor of Marketing
Teaches Marketing Research Methods, Principles of Marketing and Consumer Behavior at both Chapman and Cal State Fullerton University, in addition to running his consulting business and just released a new book on small business marketing in December, 2009.
Atkins Marketing Solutions
Owner, Atkins Marketing Solutions
Marketing consultant, public speaker, and author. I help you find your customer, audit your marketing, and tell your story.
UC Irvine The Paul Merage School of Business
Adjunct Professor of Marketing
Teach MBA level Consumer Behavior.
Centon Electronics
Marketing Manager
Product Manager
California State University, Fullerton
Adjunct Marketing Professor
Teaches internet marketing strategy, advertising, marketing research, principles of marketing, consumer behavior, and entrepreneurship. Recipient of the Most Outstanding Professor award for 2009--2013 from the Business Honors Program Class of 2013, California State University Fullerton, Mihaylo College Of Business And Economics.
Education
Pepperdine University, The George L. Graziadio School of Business and Management
MBA
Business
California State University, Fullerton
Adjunct Marketing Professor
Teaches internet marketing strategy, advertising, marketing research, principles of marketing, consumer behavior, and entrepreneurship. Recipient of the Most Outstanding Professor award for 2009--2013 from the Business Honors Program Class of 2013, California State University Fullerton, Mihaylo College Of Business And Economics.
Publications
Winning the Battle for Attention:Internet Marketing for Small Business
Createspace
My new five star book on internet marketing shows how your website can turn traffic into leads and leads into customers. That’s more sales. This book covers online marketing tips that work. It works for my website. It works for my client’s websites. It can work for your website. Your website deserves attention. Help it get some! This new internet marketing book will help you: - Generate increased, targeted website traffic in 24 to 72 hours – p. 70. - Learn where visitors click and look for each page of your website – p. 59. - Capture the attention of the leading search engines – p. 73. - Decipher the mysteries of SEO and online advertising – p. 33. - Create simple, clear and effective page content – p. 23. - Attract website visitors that will become your valued customers – p. 16. - Turn mobile traffic into money – p. 127. - Teach you about the power of blogging – p. 89. - Show you the benefits using WordPress for your website – p. 111. - Tell your small business story and sell your products – p. 138. - How to measure visits, page views, average time on site, and more – p. 138. - Learn how to make money online – p. 152. - Who should design and build your website – p. 158. - Learn how to create a value proposition for your home page – p. 165. - Learn what makes a good website home page – p. 173. - Learn tips for selling online – p. 180. - … and much, much more. Available from Amazon in both paperback and Kindle editions.
Winning the Battle for Attention:Internet Marketing for Small Business
Createspace
My new five star book on internet marketing shows how your website can turn traffic into leads and leads into customers. That’s more sales. This book covers online marketing tips that work. It works for my website. It works for my client’s websites. It can work for your website. Your website deserves attention. Help it get some! This new internet marketing book will help you: - Generate increased, targeted website traffic in 24 to 72 hours – p. 70. - Learn where visitors click and look for each page of your website – p. 59. - Capture the attention of the leading search engines – p. 73. - Decipher the mysteries of SEO and online advertising – p. 33. - Create simple, clear and effective page content – p. 23. - Attract website visitors that will become your valued customers – p. 16. - Turn mobile traffic into money – p. 127. - Teach you about the power of blogging – p. 89. - Show you the benefits using WordPress for your website – p. 111. - Tell your small business story and sell your products – p. 138. - How to measure visits, page views, average time on site, and more – p. 138. - Learn how to make money online – p. 152. - Who should design and build your website – p. 158. - Learn how to create a value proposition for your home page – p. 165. - Learn what makes a good website home page – p. 173. - Learn tips for selling online – p. 180. - … and much, much more. Available from Amazon in both paperback and Kindle editions.
Small Business Markting: A Guide for Survival, Growth, and Success
Createspace
If you currently own or work in a small business, or are thinking of starting one, this book is for you. Vertical small business markets such as medical, legal, dental, restaurant, real estate, and other service industries will also benefit from the marketing and branding tips in this book. Take a fresh look at both the traditional and digital aspects of how marketing can grow your small business. This book will help you: Grow revenue Improve your marketing plan Endure tough economic times Improve your website Better understand and apply social media Refine your branding Apply preventative marketing tools to grow your small business Understand whether you really know what marketing is Capitalize on green marketing trends Refine and apply revenue-generating principles of marketing Find your best customers Discover new customer segments through marketing research Better manage your products and services Tell your marketing story Help customers find your website Apply and maximize e-mail marketing to increase your marketing ROI Ask the tough questions needed to grow your small business And much more... Stuart's new book consists of fourteen informative chapters, including thought-provoking questions, action-items, tips and marketing-filled stories. Let this new book help turn a read into revenue for your small business.
