Experience

• Related Experience and Community Involvement

  Various

  • Marketing Coordinator, Alzheimer Society for Metro Toronto, 1989-1991
  o Developed and Lead Awareness, Membership and Fundraising Initiatives
  • Guest Columnist: Strategy Magazine and Marketing Magazine; published articles include topics
  such as: Marketing to Men, Marketing education, Globalism and Reviving brands
  • 1999-2003 Marketing Career Advisor - Workopolis.com: published articles on topics concerning
  marketing employment in Canada
  • Former Volunteer advisor to Girl Guides of Canada Cookie Drive

• George Brown College, The Business School

  Professor, Marketing

  Full Time Professor of Marketing at Canada's largest Business College program.
  
  Areas of Instruction include: Principles of Marketing, International Marketing, Advertising & Consumer Behaviour.

• MOLSON-COORS

  Brand Director, Molson Canadian, Heineken and Molson Trademark

  Responsibilities: Business leader for English Canada’s largest domestic beer brand and Canada’s largest European import, overseeing business operations with $750MM in Revenues and marketing budgets of $45MM+. Leader and developer of all marketing training and development initiatives for the Molson marketing organization. Canadian leader of the North America Molson brand business team. Marketing leader, Molson Marketing & Sales National planning committee.
  
  • Stabilizing 6 year share decline on Molson Canadian. Following 6 years of deep losses in volume, share, brand equity and consumer base, stabilized Molson Canadian volume in 7 of the 9 provinces where sold, stopped outflow of consumers and increased brand health, through a long term commitment to insight mining, analytics, brand experimentation and grassroots execution.
  
  • Tripling rate of growth of Heineken, doubling annual forecast to become top 12 in volume, top 10 in growth for Heineken globally. Exceeded business growth targets by 100%, through aggressive territorial expansion, innovation and superior on-premise brand experience initiatives. Heineken Canada was recognized globally for achieving “Top 12” volume and “Top 10” growth status among all 170 Heineken countries.
  
  • Led launch of Molson Canadian Cold Shots – most successful Molson launch in 9 years Launched Molson Canadian line extension, overachieved launch targets and time to national expansion due to regional success.
  
  • Led all Molson-Coors Canada Marketing organization development and recruiting initiatives. Led Developed and executed all Marketing Skills Training programs including the development of a junior marketer training program, marketing training for all high potential managers, and co-development of the Molson “Apprenticeship” new hire program.

• The Nut Bakery

  Owner/Operator

  Canada's only line of Cookies and Granola bars made entirely with the goodness of nuts. Gluten Free, Dairy Free; Low Sugar varieties available.
  
  Sold online and at leading specialty food stores throughout the GTA.

• UNILEVER INC

  Brand Building Director

  Responsibilities: Leading the business team for Canada's largest packaged Ice Cream business, including directing all Canadian-led marketing activities, working with the North American and Global Ice Cream businesses, managing $14MM A&P budget, directing the activities of 5 direct reports and the cross functional business team.
  
  Key Accomplishments:
  
  Developed 5 year Strategic Plan
  Led development of 2010 Ice Cream Brand Plans
  Developed In-house Marketing Training program for Unilever marketing team