G G Vadakkepatt

 G G Vadakkepatt

G G Vadakkepatt

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Biography

George Mason University - Marketing


Resume

  • 2005

    PhD

    Marketing

  • 2004

    MS

    Marketing

  • 2002

    GE Power

    George Mason University

    GE Power

  • 2001

    GE Power

    GE Power

    George Mason University

    Fairfax

    VA

    Assistant Professor of Marketing

    Assistant professor in the department of marketing

    with a focus on marketing strategy and its impact on firm performance

    University of Central Florida

    2009 ISBM Doctoral Dissertation Finalist

    ISBM

    2017 Outstanding Teaching in Major Award

    George Mason University

    2015 MSI H. Paul Root Award

    This award recognizes the one JM paper published in a given year that makes the most significant contribution to marketing practice.

    Marketing Science Institute and AMA

  • 2000

    Master of Engineering

    Industrial Engineering

  • Data Analysis

    Strategy

    Social Networking

    Corporate Governance

    Public Speaking

    Customer Insight

    Social Media Marketing

    Marketing Strategy

    Marketing Research

    Event Management

    Leadership

    Strategic Planning

    Innovation Management

    Advertising

    Social Media

    Marketing Communications

    Business Strategy

    PowerPoint

    Research

    Corporate Social Responsibility

    Interactive Technologies and Retailing Strategy: A Capabilities Endowment Framework

    Interactive Technologies and Retailing Strategy: A Capabilities Endowment Framework

    Political Management

    R&D

    and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

    A Meta-analysis of Electronic Word-of-Mouth Elasticity

    Examining Moral Authority in the Marketplace: A Conceptualization and Framework

    Gautham

    Vadakkepatt

    University of Central Florida