Resume

• 2017

  Wilkinson Sports Advisory

  Richmond

  Virginia Area

  Founder of boutique sports marketing firm specializing in personalized advisory and activation services to brands within sports and entertainment. Capabilities include strategic planning

  event management

  measurement

  merchandising

  negotiation

  research

  negotiation and evaluation.

  President and CEO

  Wilkinson Sports Advisory

• 2012

  Georgetown University

  Joined the Sports Industry Management graduate program faculty in 2012. Currently teaching Internship I and Internship II

  both on campus and online. I also serve as a capstone faculty advisor.

  Georgetown University

  University of Kentucky

  Bachelor of Arts

  Communication

  Virginia Commonwealth University

  Master of Education - MEd

  Sport Leadership

• 2008

  WME | IMG

  Responsible for overseeing various IMG Consulting Clients’ sponsorship portfolios. Responsible for leading account teams

  producing and managing events

  making strategic recommendations

  managing large budgets

  and creating

  activating and measuring marketing plans.\n\nNotable Clients: Chevron Corporation

  CME Group

  Kraft Foods

  Emirates Global Aluminium

  National Car Rental

  Dominion Energy

  WME | IMG

• 2006

  The Martin Agency

  - Responsible for management of sponsorships and special events

  working with clients and partners to ensure all objectives are met and exceeded\n\n- Responsible for current clients’ business growth opportunities through research

  evaluation of clients’ objectives

  creation of sales materials and participation in new business presentations\n\nNotable Clients: OppenheimerFunds

  Carfax

  Virginia Lottery

  Vera Bradley

  Pulte Homes

  The Martin Agency

• 2003

  Richmond International Raceway

  - Created and executed all aspects of NASCAR Nextel Cup

  NASCAR Busch Series

  and IRL fan hospitality for race events\n\n- Organized and supervised volunteers and vendors for event weekends\n\n- Managed group ticket requests and sales for sponsors and tour companies

  creating ticket packages for military groups

  car clubs

  sponsors and corporations

  Richmond International Raceway

• Sports

  Sponsorship

  Event Planning

  Event Management

  Business Development

  Advertising

  Relationship Marketing

  Sports Marketing

  Social Media

  Management

  Social Media Marketing

  Public Relations

  Marketing

  Integrated Marketing

  Marketing Communications

  Contract Negotiation

  Media Relations

  Marketing Strategy

  Sports Management

  Strategy

  Wilkinson

  Frances