Resume

• 2015

  Executive Education

  International Marketing and Negotiations

  University of South Carolina - Darla Moore School of Business

• 2000

  Master of Business Administration (M.B.A.)

  Michael J. Coles College of Business - Executive MBA\nInternational Residency Findland's Helsinki School of Economics - Singapore/Hong Kong/India

  Business Administration and Economics

  Kennesaw State University - Michael J. Coles College of Business

• 1990

  Bachelor’s Degree

  Business Administration and Computer Information

  Thomas More College

  Hootsuite Certified Professional

  Hootsuite Media Inc.

• Coaching

  Team Leadership

  New Business Development

  Competitive Analysis

  Telecommunications

  Leadership Development

  Business Management

  Strategic Planning

  Mentoring

  Business Planning

  Management

  Business Strategy

  Data Analysis

  E-learning

  Account Management

  Market Research

  Marketing Strategy

  Marketing Management

  Product Management

  Product Development

  Developing an Integrated Marketing Plan 2nd Edition

  Developing an Integrated Marketing Plan introduces students to the fundamentals of integrated marketing communications. It shows readers how to create an effective integrated marketing communications plan that can be used by both marketers and their clients. \n\nStudents learn how an integrated marketing plan functions in the overall marketing communication environment. The book discusses the role of the target market profile and how to define objectives and develop strategies. Other topics include establishing a budget and dealing with media objectives

  strategy

  and tactics. The final chapters cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book. \n\nThe second edition features new and expanded coverage throughout

  as well as a new Chapter 2. This rewritten chapter prepares students to complete a hands-on activity as they read the book: the development of their own comprehensive integrated marketing plan

  beginning with situation analysis and primary research

  progressing through the development of marketing objectives

  creative strategy

  budget

  and a media plan

  and concluding with creative execution of the full plan. \n\nBased on the author's extensive experience as a professional marketer

  Developing an Integrated Marketing Plan is well-suited to courses in marketing and advertising communication.\n

  Developing an Integrated Marketing Plan 2nd Edition

  https://titles.cognella.com/developing-an-integrated-marketing-plan-9781634879255.html\nA guidebook to the entire process from beginning to end

  Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients. \n\nStudents learn how an integrated marketing plan functions in the overall marketing communication environment. They learn how to conduct primary and secondary research and conduct a SWOT analysis. The book also discusses the role of the target market profile and how to define objectives and develop strategies. Other topics include establishing a budget and dealing with media objectives

  strategy

  and tactics. The final chapters of the text cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book.\n\nBased on the author's extensive experience as a professional marketer

  Developing an Integrated Marketing Plan is well-suited to courses in marketing and advertising communication.

  Developing an Integrated Marketing Plan

  Social Media Marketing provides students with an accessible\nyet complete introduction to social media marketing.\nThe book guides readers through an interactive\nproject that introduces them to key functional areas of\nsocial media marketing

  including social networking

  \ntarget audience profiles

  social media audit

  content\nmarketing

  social media analytics

  and overall social\nmedia strategy. This hands-on approach helps students\nbetter understand the practical application of theoretical\nconcepts. Additionally

  students get to see strategic\nmarketing in action as they observe how brand creation\nworks within the social media ecosystem.\nSocial Media Marketing helps readers understand how\nthe implementation of a strategic and intentional social\nmedia marketing plan can help a business better\nconnect with customers

  generate interest

  and achieve\ngoals. It is an excellent resource for instructors who\nteach courses in social media marketing

  integrated\nmarketing communications

  and marketing principles.

  Social Media Marketing

  Eric

  Harvey

  Verizon Business

  Ball State University

  Verizon

  Verizon

  Muncie

  Indiana Area

  Teaching undergraduate and graduate courses in marketing; conducting research and engaging in service to the university and profession. Marketing consultant on Immersive learning projects and 21st century curriculum development.

  Lecturer of Marketing

  Ball State University

  Muncie

  Indiana Area

  The Director of CADMA - Center for Advancement of Digital Marketing and Analytics is responsible for carrying out the Presidential Academic Excellence Grant award for Digital Marketing and Analytics. The CADMA Director will assume responsibility to launch and sustain the center that will provide a Social Media Lab for research and a learning environment for students to develop into social media marketing strategist. My role in the Marketing Faculty will continue with teaching undergraduate courses in marketing with an emphasis on Social Media Marketing

  Integrated Marketing Communications and Marketing Analytics; also conducting research and engaging in service to the university and profession.

  Director of CADMA - Center for Advancement of Digital Marketing and Analytics; Marketing Faculty

  Ball State University

  Oakbrook

  IL

  Led a product management team for all Verizon Airfone products and services.\n\n\t35% Life Cycle Mgmt & New Product Development \n\t55% Brand Management\n\t10% New Vision Development\n\n

  Director Product Management

  Verizon

  Marketing Channel Management\nChannel Engagement Strategy\nBrand Management \n44M Marketing & Agency Budget\nCall Center Strategy & Execution\nTeam Dynamics & Development \n\n

  Verizon Business

  Verizon

  Dallas

  TX / Atlanta

  GA

  Responsible for the direction

  implementation and provision of marketing support to all international business units in the respective international regions.\n\n* Developed international business plans and strategies. \n* Performed domestic and international market research and competitive analysis. \n* Packaged international trade loans and develop financing plans. \n* Traveled extensively to Europe

  LATAM and CALA regions supporting sales director teams providing presentations to executive level management also negotiating contractual agreements. \n* Key success in managing supplier relationships

  negotiations with manufacturers and developing assessment strategies will all OEM's.\n* Successfully increased revenue by $50M. \n* Strong understanding of international wireless and wireline telecom industry to include strategies with vendors

  products and logistics.\n* Led significant growth in international markets from 32% of business in 2001

  73% in 2002.

  Director International Business Development

  Fort Wayne

  Indiana Area

  *Channel Management \n*Branding Engagement \n*Strategy & Execution \n*Team Dynamics\n*Sales Engagement Strategy \n*Expertise in healthcare

  retail

  financial services

  education and government vertical markets. \n

  Market Director

  Verizon Business

  Spanish

  Ball State University - Miller College of Business - 2016 Outstanding Contract Faculty Award

  Ball State University

  2017 Excellence in Innovation Award

  2017 Excellence in Innovation \ninnovationconnector.com/awards/

  Innovation Connector