Resume

• 2014

  Doctor of Philosophy (PhD)

  Marketing

  University of North Texas

• 2011

  Bachelor of Science

  Management

  University of Phoenix

  MBA

  Marketing

  University of North Texas

• MBA

  Customer Relations

  Industrial Products

  Inventory Management

  Retail

  Team Building

  Consultative Sales Management

  Budget Management

  Customer Service

  Merchandising

  P&L Management

  Business Relationship Management

  Problem Solving

  Consultative Selling

  Consumer Behaviour

  Sales Management

  Account Management

  Co-Creation of Brand Identities: Consumer and Industry Influence and Motivations

  Co-Creation of Brand Identities: Consumer and Industry Influence and Motivations

  Firm Motivations for Shareholder Co-creation

  Audhesh Paswan

  Consumer Brand Value Co-creation Typology

  I create

  you create

  we all create: For whom?

  When perceived ability to influence plays a role: brand co-creation in web 2.0

  Kelly Naletelich

  Journal of Managerial Issues

  A Brief Inventory of Marketing Scholarship: A Review of Articles from Journal of Marketing

  Eric

  Kennedy

  Ph.D.

  Grand Valley State University

  McLane Foodservice Distribution

  PPG Industries

  Sherwin Williams

  The Scotts Miracle-Gro Company

  University of North Texas

  Greater Grand Rapids

  Michigan Area

  Assistant Professor Of Marketing

  Grand Valley State University

  Management—responsible for total operation of $1 Million specialty retail store. This includes sales calls

  inventory control

  employee development and leading the team

  and resolving customer complaints.\n\nTraining Store Manager—selected as 1 of 2 managers out of 21 store district to train incoming managers for the 12 week training program.\n\nSales—first profitable store manager at this location. Increased bottom line profit $50

  000 in 1 year to turn first profit in 5 years.\n\nCustomer Relations—built valuable relationships with customers and professional contractors to drive sales.

  Store Manager

  Dallas/Fort Worth Area

  Sherwin Williams

  Denton

  TX

  Ph.D. Candidate in Marketing

  University of North Texas

  General sales/service of the Lowes stores which includes

  order writing

  maintaining current point of sale and promotional materials

  down stocking

  selling in aisle and building relationships with paint department employees.\n \nTraining in-store personnel to fully understand the attributes and properties of the Olympic products as well as the PPG product advantages over competitive products.\n \nMaintaining PPG planogram integrity and setting the PPG products to rate-of-sale within PPG assigned planogram space by product category.\n \nBuilding relationships with Store Management in order to gain shelf space and implement other merchandiing opportunities to increase sales.\n \nSoliciting and selling the Contractor customer directly and building relationships with the Lowe's Commercial Sales Desk to sell in conjunction with them.\n \nParticipating in special events/project which include store grand openings

  contractor events

  competitive analysis

  pricing surveys

  Mobile Showroom Events

  local customer events (fairs

  trade/home improvement shows

  community events

  etc.)

  customer clinics

  store sets

  re-merchandizing and re-labeling.

  Territory Manager

  Dallas/Fort Worth Area

  PPG Industries

  Carrollton

  TX

  Responsible for the execution of marketing and competitve strategies to achieve segment growth

  positive long-term customer relationships and direct overall customer maintenance and execution.

  Manager

  National Accounts

  McLane Foodservice Distribution

  Sales Management—managed Texas/Oklahoma territory consisting of 30 retail partner locations.\n\nSales—increased sales double digits in each account for FY 2009 while operating under different customer guidelines. Ranked 3rd out of 53 Sales Managers. Selected to Champions Team to evaluate seasonal work force from 350 possible sales managers.\n\nMerchandising—responsible for selling merchandise to the stores and creating shelf displays to drive point of sale numbers.\n\nEmployee management—responsible for hiring and training associates to merchandise each location.

  Sales Manager

  Dallas/Fort Worth Area

  The Scotts Miracle-Gro Company