Eilene Wollslager
- Courses1
- Reviews1
- School: Texas A&M University
- Campus: San Antonio
- Department: Communication
- Email address: Join to see
- Phone: Join to see
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Location:
One University Way
San Antonio, TX - 78224 - Dates at Texas A&M University: May 2012 - May 2012
- Office Hours: Join to see
Biography
Texas A&M University San Antonio - Communication
Assistant Professor of Public Relations at Regis University College of Contemporary Liberal Studies
Higher Education
Eilene
Wollslager, PhD, APR
San Antonio, Texas Area
Doctorate in Communication Studies with more than 20 years experience in Public Relations and Media. Accredited in Public Relations (APR) by PRSA. Eleven years experience in higher education and research.
Specialties: Internet Advertising and Social Media
Crisis Communication
Strategic Communication Planning
Media Relations
Experience
St. Mary's University
Adjunct Professor
Taught Composition and Rhetoric and Oral Communication
Independent Contractor
Consultant- Service Evaluator
Evaluated retail, service and restaurant/hospitality businesses for customer service. Reported results and recommendations.
Regis University College of Contemporary Liberal Studies
Assistant Professor of Public Relations
Eilene worked at Regis University College of Contemporary Liberal Studies as a Assistant Professor of Public Relations
Green Panda, LLC
Owner and Lead Trainer
Creative corporate training using handcrafts to teach business skills. Also leads craft fun nights at local venues for team building and recreation.
The University of Texas at San Antonio
Instructor III
Taught Business and Professional Speech
Education
Regent University
Ph.D
Communication Studies
Communication Fellow 2005-2008 Graduated August 2010. Research interests include: Internet advertising and gaming, media literacy, organizational crisis communication and the history of women in public relations Dissertation is a quantitative study entitled "Media Literacy Training's Effects on Recall: Children's Awareness of Online Advertising on Neopets."Northwest Missouri State University
B.S.
Broadcasting and Broadcast-Business
St. Mary's University
M.A.
Communication
St. Mary's University
Adjunct Professor
Taught Composition and Rhetoric and Oral Communication
Publications
Children's Awareness of Online Advertising on Neopets: The Effect of Media Literacy Training on Recall
Studies in Media and and Information Literacy
This pilot study explored the inherent ability of 4th and 5th graders to identify online advertising on the Neopets Website. The same children were then given a brief media literacy training session and retested on the ability to identify embedded online advertising. Only 23% of children were initially able to identify the purpose of branded games as advertising. Recognition of embedded ads within advergames increased 33% and recognition of branded advergames as advertising rather than as entertainment increased 26% following a single, brief media literacy training session. Initially, older children were able to recognize online advertising more readily than younger ones, but that difference leveled when both groups were exposed to media literacy training.
Positions
PRSA
Vice President of Programming
PRSA
Vice President of Programming
PRSA
Vice President of Programming
PRSA
Vice President of Programming
PRSA
Vice President of Programming
PRSA
Vice President of Programming
