Resume

• 1973

  MA

  English

• 1969

  BA

  English; Minor in Education

  Distance Education

  Penn State University

• Layout

  Brand Development

  Technical Writing

  Marketing Communications

  Editing

  Press Releases

  B2B Marketing

  Social Media Marketing

  Marketing Strategy

  Writing

  Public Relations

  Social Media

  Copy Editing

  Newsletters

  Advertising

  Publishing

  Talis

  Donna

  Talis

  Donna Talis Marketing Communications

  Palm Beach State College

  Penn State University

  MG Industries

  Kingswood Advertising

  Experienced

  professional B-to-B writer and editor. Market areas include: building products

  healthcare

  chemicals

  and engineering.\n\nManuals for major manufacturer of building products; subject matter includes: vinyl siding

  fiber cement siding

  PVC trim

  and fence

  deck & rail; composite decking; product and installation manuals are updated annually\n\nProduct data sheets and installation instructions for print and web \n\nVideo scripts for installation and plant tour videos for building products manufacturer\n\nQuarterly e-newsletter for builders and remodelers; employee newsletter for healthcare company\n\nProduct reference guide for manufacturer of commercial ceiling products\n\nPowerPoint presentations\n\nWeb sites

  including major healthcare organization\n\nCase study

  by-line

  and feature articles for trade journals\n\nPersonnel and product news releases\n\nPress kits for industrial and healthcare clients

  Donna Talis Marketing Communications

  Adjunct Faculty

  Instructor

  English Department

  Palm Beach State College

  Penn State University

  Penn State Brandywine

  Advanced Business Writing (Hybrid Platform)\nWorking with instructional design team

  developed senior-level hybrid course for the campus’s accelerated Bachelor of Science (BSB) program \nDeveloped interactive course content based on current cases in business communication \nFacilitate seven-week accelerated class to cohort comprising adults at three distant Commonwealth campuses and students in a brick-and-mortar setting using real-time interactive video conferencing technology\nLecture; lead synchronous discussions; interact with students via e-mail; create assessment and monitor progress\nProvide ongoing support to students via Blackboard CMS\n\nWriting for the Web (Online Platform)\nDeveloped this asynchronous senior-level course for the campus’s distance education program\nIdentify and assign readings and discussion topics; create recorded lectures; facilitate online discussions; create and grade writing assignments\nMeet synchronously with students using the Adobe Connect platform\nProvide ongoing support and guidance to students via Blackboard CMS \n\nWriting for Business and Industry (Traditional)\nSelect text

  assign readings; lecture; lead discussion\nCreate and assess writing assignments\nMaintain course materials and communication with students using Blackboard CMS\nMet with students f2f and via Blackboard CMS to provide ongoing support \n\nAdvanced Business Writing (Service Learning)\nGuided students as they: identified local non-profits

  met with stakeholders

  identified a communication need

  proposed a solution

  and produced deliverables that met the need\nAs needed

  taught students how to write various business communication genres: news releases and case studies

  newsletters

  website content

  instruction manuals

  product/service brochures

  corporate brochures\nProvided ongoing support to students via f2f meetings

  phone

  and Blackboard CMS

  Adjunct English Instructor

  For the U.S. division of a worldwide industrial gas manufacturer

  managed marketing communication and public relations activities. \n\nResponsibilities included print ads

  trade shows

  collateral

  direct mail

  speeches and presentations

  press kits

  and press relations.

  MG Industries

  Account Supervisor

  Client contact for business-to-business advertising agency. Clients included Saunders College Publishing

  Wyeth

  Unisys

  and Wiley Law. \n\nAs senior copywriter and project manager

  researched

  wrote

  and edited direct mail and print advertising campaigns

  collateral

  and employee and B-to-B newsletters.

  Kingswood Advertising