Experience

• Aras Corporation

  Sr. Manager, Marketing Operations

  David worked at Aras Corporation as a Sr. Manager, Marketing Operations

• Providence College

  Adjunct Faculty, Social Media Marketing

  As an Adjunct Faculty at Providence College, my area of focus is in Social Media Marketing. Over the course of six months I developed an in depth non credit certification course designed for senior executives, new social media managers and social media enthusiasts to better understand how Social Media Marketing can fit into B2B and B2C marketing functions as a viable acquisition channel.
  
  Topics such as:
  - Integrating social channels into your marketing strategy
  - Effectively Measuring and increasing your Social Media Marketing ROI
  - Leveraging technology in conjunction with marketing best practices
  - Developing a content strategy that builds audiences and increases engagement
  - Methods to measure, track, analyze, report on, and manage social networks
  are some of the topics discussed through out this 6 week course.
  
  http://www.providence.edu/sce/academics/pages/social-media-certification.aspx

• Motion Recruitment Partners

  Director of Marketing

  Motion Recruitment Partners (MRP) is a holding company for staffing firms such as Jobspring Partners, Workbridge Associates and Seven Step RPO. Jobspring and Workbridge represent the contingent staffing or agency side of the business, specializing in placement of IT candidates, and roughly 80% of MRP’s revenue. Main responsibilities include digital marketing, content creation and sales enablement to support 20 offices across 10 metropolitan cities in North America.
  
  - Re-negotiated existing vendor relations with various print vendors reducing overall print marketing expenditure by 48%, a savings of $32,000 dollars, and re-allocated to other expenses
  - Managed digital presence, content, and modifications to 7 websites with continuous updates to its algorithm to enhance SEO and increase organic traffic
  - Re-structured technology listing on outward facing websites to allow for faceted meta data search, and modified search algorithm to allow for Boolean search
  - Enhanced UI/UX to mitigate loop holes and increase interactivity within the platform
  - Completed sales enablement materials with periodic updates to account for changes in seasonality and cyclicality
  - Implemented sell sheets and electronic sales decks to all offices through the use of iPads and tablets connected to Microsoft Office 365 (Using technology to sell technical recruiting services)
  - Increased traffic to websites from less than 100K sessions to over 200K sessions a month across agency websites
  - Managed presence on LinkedIn, through the use of 100+ job listings, company pages, branded ads, inMails and LinkedIn long form posts
  - Unified social media campaigns and content calendar to target audiences accounting for seasonality and trends increasing this channel traffic by 63% growth within 8 months
  - On track to hit 40% growth over the previous year (2014) with web applications; 15% ahead of projected growth
  - Digital marketing endeavors is roughly responsible for 12+% of total revenue

• Portfolio Decisionware Inc. (PDWare)

  Director of Marketing

  PDWare is a provider of Project Portfolio Management software for fortune 500 companies trying to get a better understanding of their resource management and time tracking needs for capacity planning. Thought leader and market leader in Enterprise Resource Management, PDWare also runs an annual conference called “The Resource Planning Summit”.
  
  - Marketed a 150 person conference in NYC and Austin resulting in over $225K in revenue.
  - Implemented a marketing automation system (Pardot) and upgraded existing CRM system (Salesforce) to reduce silos in marketing communication and increase visualization of lead funnels.
  - Revamped sales collateral to market cloud and on-premise software products to segmented audiences with different value propositions and personas.
  - Restructured social media channels to align with a 36-week marketing campaign designed around core value propositions to enhance lead nurture funnels, increasing interactive communication by 28%.
  - Created soft and hard launch of product features for 2017, set to revitalize the market and revamp how PPM software industry will perceive their approaches to strategy, allocation and execution methodologies.
  - Performed marketing research and competitive analysis to stay current with market segments across industries and verticals.
  - Managed CMS and corporate website with outside vendors to ensure continuity between corporate marketing, product details and client engagement.
  - Established new trade show and conference schedule to promote thought leadership and brand awareness focusing on major hubs within the competitive landscape. CPL from field marketing endeavors was below $20.
  

• Market Tact

  Director of Marketing (Freelance)

  * CoachUp, Boston, MA
  CoachUp is an online market place that connects athletes seeking private coaching with local qualified coaches. Managed day to day marketing operations and developed go-to-market strategies around all aspects of CoachUp's online marketing needs.
  
  * TeenLife, Bookline, MA
  Largest aggregation site for Teens to search for Summer, GAP, Community Service and Volunteer opportunities online. Helped grow the team and formulate structure around marketing-centric business.
  
  * NETBRAIN TECH, Burlington, MA
  Premier network infrastructure mapping tool for level 2 and level 3 systems. Wrote marketing strategies to tie digital marketing endeavors to social media campaigns. Created a turnkey solution to rolling out content through various marketing channels
  
  * SWEATEQUITY CONNECTION (Now - Equitylancer) San Francisco, CA
  Sweat Equity Connection is the ideal meeting ground for head hunters, recruiters, and company founders to connect with talented job seekers and candidates who are willing to work for equity. Managed social media marketing campaigns across all social channels. Creating content for distribution and development of thought leadership portal and drove acquisition of both companies and job seekers.
  
  * TUBIFI, Burlington, MA
  Tubifi specializes in agile video content for digital marketing and distribution. Successfully developed and structured digital marketing initiatives to enhance search engine optimization (SEO) of website and the platform (due to release in September 2012). Created lead generation through social media channels, email marketing initiatives and measured operational metrics to scale the business using online analytics tools. To drive the agency side of the business.