Darren Lengyel

 DarrenT. Lengyel

Darren T. Lengyel

  • Courses2
  • Reviews8

Biography

Valencia College Osceola - Business

Integrated Marketing Communications Manager at Universal Orlando Resort
Darren T.
Lengyel, MBA
Orlando, Florida Area
Over fifteen years of experience within the theme park, hospitality, entertainment industry. Most recently, a marketing professional with 8 years of experience and a track record of success within the marketing industry. I have had the privilege of collaborating with industry professional’s that have deep insight that go beyond traditional ways of thinking.

SKILLS
- Marketing Strategies
- Corporate Communications
- Creative Team Leadership
- Product Positioning & Branding
- Web & Print Content Development
- Focus Group & Market Research
- Development of Training Materials
- Sales Collateral & Support Materials
- Public & media Relations
- New Product Launch



Experience

  • Valencia College

    Adjunct Professor

    MAR2011 Principles of Marketing; Course provides basic principles and perspectives of the functions, institutions, methods, and problems of marketing goods and services through traditional paths as wells as, through e-business. Major Topics: Market Strategy with segmentation and positioning; Improving decisions with Marketing information and research; Product Management and New Product Development; Pricing Objectives and Policies; Integrated Marketing Communication; Marketing in a Global Economy.

    GEB1011 Introduction to Business; Course provides basic principles and perspectives on the functions of business systems, workforce demographics, social responsibility, business ethics, forms of business organizations, entrepreneurship, small business and franchise systems, management processes, human resource management, marketing management, business finance, business decision‐making, MIS and quantitative tools used in business, international business and the future dimensions of business opportunities in a global economy.

    MAN2021 Principles of Management; Course provides the basic perspectives on the environments in which a business operates, how to manage and recognize problems in operating an enterprise, the history of management philosophies, current management trends, how to manage corporate resources, and the factors that influence the financing of an enterprise.

    MAR2150 International Marketing; Course examines marketing concepts and strategies as applied to global markets, explores the implications of organizing people, process, and technology given the influences of ideas, culture, laws, and economics.

Education

  • University of Phoenix (Orlando, Florida)

    Master of Business Management

    Business, Management, Marketing, and Related Support Services

  • Universal Orlando

    Investigator


    Conducted investigations into guest & employee misconduct resort-wide; including theft, violations of company policy, ride & show accidents, counterfeit notes, and issues relating to the Department of Homeland Security. Case management of all incidents from inception through final resolution. Briefings & presentations of subject matter or fact patterns to Human Resources, departmental executives, company attorneys, law enforcement, and State or Federal Courts. Development & research analysis of statistical reports tracking department activities (i.e. company crime trends, revenue shortages, merchandise shrinkage and possible terrorist activity).

online

MAN 2021

2.5(2)

MAR 2011

4.4(6)