Catherine Jeppsen

 CatherineE. Jeppsen

Catherine E. Jeppsen

  • Courses2
  • Reviews5

Biography

Brigham Young University - Sociology


Resume

  • 2015

    Social and Demographic Research (own LLC)

    Overstock.com

    University of Utah

    BYU-Idaho

    Qualtrics

    Penn State University

    Research Information Division

    The Kem C. Gardner Policy Institute at the University of Utah

    Temporary contract as graduate faculty and author of Applications in Applied Demography course for Master's of Professional Studies in Applied Demography online program. Selected case studies and developed assessments spanning research methods and problem-solving in various areas of applied demography. Conducted recorded interviews with applied demography practitioners in business (market research)

    health

    nonprofit

    and public sector organizations.

    Penn State University

    Research Analyst - Customer Experience

    Responsible for CX research and program evaluation

    determining scope and evaluating success of projects. Developed and administered interview

    focus group

    and survey instruments. Analyzed qualitative and quantitative data to explore customer experiences with programs and services

    gauge customer responses to institutional messaging

    and profile customer segments and characteristics over time. Produced written and oral reports for academic and nonacademic audiences

    including executives

    and made recommendations for increasing brand attachment.

    Research Information Division

    Associate Instructor

    Temporary contract as independent instructor for FCS 3210 (Family and Consumer Studies Statistics). Topics included descriptive statistics

    measures of association

    and bivariate/multivariate linear regression. Developed syllabi

    course content

    and assessments.

    University of Utah

    Temporary contract with a mid-sized market research firm to analyze CX focus group and survey data and make recommendations for changes in customer and brand messaging. Presented findings to executives.

    Social and Demographic Research (own LLC)

    Survey Research Consultant

    Work with enterprise

    healthcare

    and academic clients to define research agendas

    develop surveys

    analyze experience and operational data

    and make actionable conclusions. Specialize in CX programs and organizational change. Pursue cross-team initiatives to expand service offerings

    increase internal and external CSAT

    and provide employee education/training on methodology and analytics.

    Qualtrics

    Customer Experience Principal Consultant

    Work with CX teams and executives to build and grow best-in-class CX programs. I specialize in helping design methodologically-sound CX programs and in digging in to CX data to help mature CX programs and enable CX leaders and executives to make informed decisions.

    Qualtrics

    Adjunct Faculty

    Independent instructor for Intermediate Applied Social Statistics (linear regression assumptions and logistic regression) and Sociology of Gender. Created syllabi

    selected textbooks and course materials

    planned and delivered lectures. Managed undergraduate and graduate TAs.

    Brigham Young University

    Data Scientist

    Managed data scientist team over customer experience and CRM. Used behavioral (email and web engagement)

    contextual (demogaphic) and survey data from millions of customers to identify segments and audiences

    estimate CLV

    conduct predictive analyses

    develop insights

    and make actionable marketing recommendations to company executives.

    Overstock.com

    Online Adjunct Faculty

    Online instructor for Introduction to Sociology

    Sociology of the Family

    Life Skills. Also held Teaching Group Leader (supervisor for 6-8 online instructors) and Online Course Lead (course improvement) positions.

    BYU-Idaho

    Research Fellow

    Temporary contract to conduct and present quantitative research on postsecondary educational experience in Utah. Used survey and institutional data (ACS (PUMS)

    IPEDS

    and USHE) to determine key indicators of persistence and completion. Consulted with and presented to legislative and executive stakeholders. Funded by the Utah Women in the Economy Commission.

    Utah Women and Leadership Project

    Research Associate

    Temporary contract to develop fertility projection scenarios and generate projected age-specific fertility rates for the state of Utah. Used US Census population estimates and projections

    CDC births data and reports

    and Utah birth certificate data. Also conducted research on religion and fertility. Complied written reports for applied and academic audiences.

    The Kem C. Gardner Policy Institute at the University of Utah

  • 2005

    Doctor of Philosophy (PhD)

    Dual-title degree from highly ranked

    quantitatively-focused doctoral program. Coursework centered around family demography

    research methods

    quantitative analyses

    and sociology of religion. Dissertation examined cross-national comparisons (using multilevel poisson regression) of the relationships between fertility

    religion

    and gender equality at the individual and country levels for 56 countries.

    Sociology and Demography

    Penn State University

  • 2003

    Master of Science (MS)

    Sociology

    Brigham Young University

    Multiple Regression

    Multilevel Models

    Family and Social Change

    Race

    Ethnicity

    and Family

    Social Movements

    Family Disorganization

    Sociology of Religion

    Sociology of Family

    Survey Research Measurement

    Demography of Human Fertility

    Family Demography

    Sociology of Gender

    Anthropological Demography

    Intermediate Statistics (Structural Equation Modeling)

    Demographic Techniques

    Certified Customer Experience Professional (CCXP)

    Customer Experience Professionals Association (CXPA)

  • 1997

    Bachelor of Science (BS)

    Sociology and Political Science

    University of Utah

  • SQL

    Demography

    Teradata

    Quantitative Research

    Sociology

    HLM

    Leadership

    Qualitative Research

    Statistical Data Analysis

    SPSS

    Social Media

    Microsoft Excel

    University Teaching

    Stata

    Quantitative research

    Changes in Nonresident Father-Child Contact from 1976 to 2002

    Robert E. Emery

    Paul R. Amato

    Changes in Nonresident Father-Child Contact from 1976 to 2002

    Renee Galliher

    Kelly Troutman

    John Dehlin

    Andrew Armstrong

    Elizabeth Legerski

    Mormon Mixed-Orientation Marriages: Variations in Attitudes and Experiences

    Bruce Lott

    Religious Giving and the Boundedness of Rationality

    Catherine

    Jeppsen

    PhD

    CCXP

    Brigham Young University

    Utah Women and Leadership Project

online

SOC 111

5(1)

SOC 367

2.9(4)