Resume

• 2008

  MBA

  Classes include: Publishing Industry

  Music Industry

  Contracts and Negotiation

  Entertainment Law

  Web Design

  Organizational Behavior

  Mulitmedia Industry & E-commerce

  Marketing

  Management Information Systems

  International Business

  Media Management

• 2004

  M.S.

  Community Development

• 1998

  Bachelor of Arts

  Communications

  Prairie View A&M University

• Strategic Communications

  Multimedia

  Photography

  Social Media Marketing

  Marketing Strategy

  Marketing Communications

  Public Relations

  Web Content

  Media Relations

  Advertising

  Publicity

  Press Releases

  Editing

  Newsletters

  Event Planning

  Content Development

  Writing

  Content Strategy

  Recruiting

  Creative Direction

  Photos used in Marketing Collateral

  Placement in National Ad in Ebony Magazine HBCU 2013 issue.\nBillboard \"Student Life\"

  Candace

  Johnson MCD

  MBA

  GIANT magazine (www.giantmag.com)

  Alvin ISD

  Prairie View A&M University

  Alvin

  TX

  Managed five classes of 30 students

  providing students with the necessary skills to communicate effectively in both social and professional situations. Created lesson plans that included assignments focused on boosting interpersonal communication skills both socially and professionally

  peer mediation and ethics which resulted in an increase in self-confidence and academic performance. Led the charge in restructuring and coaching the AHS Debate program yielding an increase in student participation as well as the advancing of multiple student competitors to Regional UIL rounds two years consecutively.

  Alvin High School Teacher

  Alvin ISD

  Prairie View

  Texas

  Develop and manage a comprehensive communications and media relations strategy to raise the college's visibility (locally

  regionally

  nationally and internationally). \n\nDirect overall planning and implementation of major marketing projects

  including budget development and staff management.\n\nDevelop advertising programs consistent with overall University marketing plans to increase brand awareness and achieve enrollment goals.\n\nManages agencies and contracted services/personnel as appropriate to support the work of the unit.\n\nManage employees who are responsible for individual disciplines within the following categories: marketing

  creative services

  media relations

  social media and events.

  Executive Director of Marketing and Communications

  Prairie View A&M University

  Prairie View

  • Manage proactive

  ongoing media relations program that increases the visibility of PVAMU regionally

  nationally and internationally with strategic message points\n• Implement strategies for enhancing the University’s brand image and reputation using a variety of communication tools and outlets\n• Administer on-going counsel and active engagement in the university’s crisis communication efforts\n• Coordinate creative service functions including writing

  design

  photography and videography\n• Serve as the primary writer for university publications

  Public Relations Specialist

  Prairie View A&M University

  Prairie View

  TX

  •\tLead the University’s digital marketing efforts including content creation and social media strategy

  \n\n•\tRepresents the office on university special event committees

  complies reports

  and oversees marketing collateral production\n\n•\tHandles internal and external crisis communications planning

  issues management

  training and response\n\n•\tDevelops and implements strategies around university-wide marketing

  communications and public relations\n\n•\tConduct and facilitate media interviews including live television and radio appearances\n\n•\tManage the department’s Communications Specialist and Marketing Coordinator to keep projects on schedule; update delegated tasks to ensure progress to deadlines; approve or edit content and collateral

  Program Director for Communications

  Prairie View A&M University

  • Work under the direction of the Managing Editor assisting the Editorial Department\n• Uploaded and designed weekly blog and picture galleries to giantmag.com via Wordpress\n• Maintain Editorial board/book for current issue under the direction of Editor-in-Chief\n• Write articles for P.O.V. section of giantmag.com\n• Assisted in the creation of the GIANT list for giantmag.com\n• Transcribed interviews for Senior Editors\n• Mail distribution

  e-mail correspondence

  research and other administrative tasks\n• Pitching and writing fresh web content

  Editorial Intern

  Greater New York City Area

  GIANT magazine (www.giantmag.com)

  Prairie View

  TX

  \n•\tResponding to media inquires and drafting talking points for executive leadership.\n•\tNetworks with the media

  on-campus sources and partner organizations to develop ideas for potential stories to promote news coverage\n•\tPublishing bi-monthly newsletter that highlights alumni achievements to external audiences including alumni

  parents

  faculty

  staff and friends.\n•\tIdentifies

  formulates and implements social media strategies in line with brand objectives of PVAMU. Managing official PVAMU social media channels Facebook

  Twitter

  Linkedin

  Instagram

  YouTube and Pintrest with current news

  images and events. Maintain social media editorial calendar and quarterly reports. \n•\tParticipating in the planning and execution of special events and projects to support the overall communication strategies of the University which include alumni targeted special events and awareness gatherings. Concept and execution of fan-based events for sporting competitions.\n•\tConceptualize

  organize and execute quarterly photoshoots. \n•\tMaintains alumni/marketing communications website pages by updating content in a timely manner

  building new pages when requested and reviewing content periodically for inconsistencies and outdated information.

  Communications Specialist

  Marketing and Communications

  Prairie View A&M University

  Partnership work with Ward communications for the NYC Media Tour

  Public Relations Society of America

  2018 IABC Bronze Quill Awards - Houston

  Bronze Quill Award - Communication Skills - Special Events\n\nPVAMU and Ward Communication NYC Media Tour

  IABC

  Silver Addy Award

  PVAMU All Out Football Billboard with Presley Design Studio

  American Advertising Awards