Arley L. Cruthers
- Courses6
- Reviews12
- School: Kwantlen Polytechnic University
- Campus: Surrey
- Department: Communication
- Email address: Join to see
- Phone: Join to see
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Location:
Surrey, BC - Dates at Kwantlen Polytechnic University: July 2016 - March 2020
- Office Hours: Join to see
N/A
Would take again: Yes
For Credit: Yes
0
0
Mandatory
Awesome
Professor Cruthers was amazing. She can be seen as an easy A and provided excellent insight into workplace communication. Classes were engaging but slightly awkward. Reason is, she often waits in silence for someone to answer her. This year, the memo was a group collaboration that was both fun and rewarding. Another thing, no textbooks were required for this class.
Biography
Kwantlen Polytechnic University Surrey - Communication
Resume
2012
BC Wheelchair Basketball
As the \"communications and marketing department\" for BC Wheelchair Basketball Society
I create and execute a communications
branding and marketing strategy for the organization. I create social media campaigns and targeted recruitment campaigns
write content for print and web
produce e-newsletters
connect with members of the media
and strive to promote wheelchair basketball across the province.
BC Wheelchair Basketball
2011
Arley McNeney
I specialize in addressing the unique social media needs of sports organizations
especially small sports organizations
through social media consultations. \n\nMy strengths are: analyzing existing social media and communications networks; creating interactive workshops to help organizations unearth their most compelling stories and; developing strategies for how to bring these stories to light. I also specialize in content strategy for digital marketing.
Arley McNeney
Communications Manager
I develop and execute the communications
branding
marketing and media relations strategies for the Canadian Wheelchair Sports Association and its sub-brands: the Bridging the Gap Program and Wheelchair Rugby Canada. My work involves website design
writing content for web and print
building awareness through social media
and media outreach.
Canadian Wheelchair Sports Association
2010
Arley
Cruthers
BC Wheelchair Sports Association (BCWSA)
As the \"communications and marketing department\" for BC Wheelchair Sports Association
I create and execute a communications
branding and marketing strategy for the organization. I also develop the communications strategy for elite wheelchair sports events such as the Canada Cup International Wheelchair Rugby Tournament and the 2010 World Wheelchair Rugby Championships. On a daily basis
I create social media campaigns and targeted recruitment campaigns
write content for print and web
produce e-newsletters
connect with members of the media
and strive to promote wheelchair sports across the province.
BC Wheelchair Sports Association (BCWSA)
Applied Communications Instructor
Kwantlen Polytechnic University
School of Business
Social Media Manager
I developed and executed the social media strategy for the 2010 World Wheelchair Rugby Championships
which broke several records for social media targets achieved in the para-sport community. The 2010WWRC was the first major para-sport event to have a dedicated social media specialist (outside of the Paralympics) and we were able to set several social media records within the community.
2010 World Wheelchair Rugby Championships
2006
University of Illinois at Urbana Champaign
Kwantlen Polytechnic University
School of Business
2010 World Wheelchair Rugby Championships
While fulfilling an MFA in Creative Writing
designed and taught courses in business and technical writing
creative writing
rhetoric and communications.
University of Illinois at Urbana Champaign
Master of Fine Arts (MFA)
Creative Writing
University of Illinois at Urbana-Champaign
2002
Canadian wheelchair basketball national team
High-performance wheelchair basketball athlete. Won two World Championship gold medals and 1 Paralympic bronze medal (Athens 2004).
Canadian wheelchair basketball national team
2000
Bachelor of Arts (BA)
Creative Writing / History
Finalist for the Rhodes Scholarship
University of Victoria
Corporate Branding
Marketing
Social Media Marketing
Marketing Communications
Social Media
Event Planning
Web Analytics
Publishing
Digital Video
Media Relations
Creative Writing
Marketing Strategy
Content Strategy
Strategic Communications
Content Development
Community Outreach
Storytelling
Cultural Awareness
Newsletters
Social Media Consulting
Post
A literary novel that was shortlisted for the Commonwealth Writer's Prize in the Best First Novel category.
Post
A literary fiction novel named to the Globe and Mail Best 100 Books of 2011 and longhisted for the ReList award.
The Time We All Went Marching
McNeney
